Kelly talks to Joe Pine, an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is a co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways to add value to their economic offerings. He is the co-author of the best-seller “The Experience Economy,” and his latest book is called “The Transformation Economy: Guiding Customers to Achieve Their Aspirations.”   

“What people want, in short, is to be transformed.” 

“Customization is the antidote to commoditization.” 

“Sell the end.”