Kelly welcomes the prolific author Cass Sunstein back to the show to talk about his new book, “How to Become Famous: Lost Einsteins, Forgetting Superstars and How The Beatles Came to Be.”

“Success and failure are exceedingly hard to predict.” 

“Excessive familiarity is boring, and excessive novelty is incomprehensible.” 

“Every successful artist succeeds in their own way, and the same is true of every failed artist.”