Whether you report to the CEO, the VP of product or to investors, it's important that there is alignment between your goals and their's; that they see how your vision intersect with their's. But too often they are seen as the enemy, standing in the way between you and what you think is best for the market. Stop thinking of them as the opposition and start thinking of them as the very first market you must understand, communicate to and ultimately succeed with.

In this podcast, Diane Pierson, former VP of product management and marketing, startup founder and Pragmatic Marketing instructor shares her 5 steps for successfully onboarding your CEO and aligning your goals and strategies. Listen now!

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