Brazil, the world’s fifth-largest country by size and population, is a huge market full of opportunities. It is not the easiest market to penetrate. Atlanta-based, Brazilian native Danila Palmieri presents critical issues of the country’s culture starting with what you may ask when interviewing employees, to the importance of establishing personal relationships, labor laws, leadership, and ways that Brazilian businesses adopt strategic planning. Danila also presents Brazil as a source of start-up engineers and software developers, key factors about pricing, and marketing benefits and appeals that work equally well in Spanish America. 

Highlights:

{03:17} Fundamental issues Americans need to know when working with Brazilian Companies

{10:25} The rules to operate companies in Brazil.

{15:54} Management style in Brazilian companies

{20:14} Strategic Planning in Brazil

{35:08} Trends in Spanish-Speaking Countries

Danila Palmieri bio:

Atlanta-based Danila Palmieri brings over 20 years of experience in financial services, manufacturing, mining, & metals companies in Brazil, Spanish America, and the United States. She served as Human Resources & Organizational Development Manager in Brazil. She helped lead M&A processes in Spanish America and Brazil, working to integrate the cultures of the acquired companies. 

In 2013, she moved to the US and founded Connect Solutions, intending to support Brazilian companies operating in the US. Focused on Strategic Management Planning, Organizational Development, Recruitment & Selection, Employee Relations, Compliance, American Labor Law, & adaptation to the local culture. 

In Atlanta, she was part of the Brazilian American Chamber of the Southeast USA team for seven years and Chairman for one year. For five years, served as a board member of the World Trade Center Atlanta.

She holds an MBA in Business Management with an emphasis on human resources from Fundação Getúlio Vargas, São Paulo & a Bachelor's Degree in Chemical Engineering from the Faculty of Industrial Engineering, São Paulo. She also studied Financial Management at Emory University, Startup Funding at Cambridge University, Customer Service Experience at George Washington University, and is currently studying the Chief Human Resources Officer Program at the Wharton University of Pennsylvania.

Connect with Danila:

Website: https://connect-solutions.us 

LinkedIn: https://www.linkedin.com/company/connectsolutionshr/?viewAsMember=true

Hear more episodes: https://auerbach-intl.com/podcasts

Learn more about Auerbach International: https://auerbach-intl.com

Get free quote: https://auerbach-intl.com/get-quote/

Global Marketing requests: [email protected]

Get the insurance settlement you deserve: www.IGICworldwide.com

Business Intelligence and growth: Rainmakers' Forum Report Order Form

DanSing Pancakes. Great song and book to teach kids to resist drugs, drink and smoking … and make healthy life choices:  www.DanSingPancakes.com

World Upstart, Build the Strategy, Connection, and Roadmap to enter the U.S. market: https://www.worldupstart.com/online-program

Mastering Cultural Differences. Help employees feel valued, respected and wanting to stay: https://www.masteringculturaldifferences.com 

The Global Academy. Avoid cultural misunderstandings and gaffes with employees and clients: https://www.masteringculturaldifferences.com/the-global-academy 

To register for Global Academy: 

https://www.masteringculturaldifferences.com/offers/zCNb6YoX/checkout?preview=true 

*** For Global Gurus listeners only, enter coupon code GG50 for $50 off the course registration.

Facebook: https://www.facebook.com/auerbach.intl

LinkedIn: https://www.linkedin.com/company/auerbach-international

YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw

What Global Gurus subjects would you like to learn (more) about? 

[email return to [email protected]]

Brazil, the world’s fifth-largest country by size and population, is a huge market full of opportunities. It is not the easiest market to penetrate. Atlanta-based, Brazilian native Danila Palmieri presents critical issues of the country’s culture starting with what you may ask when interviewing employees, to the importance of establishing personal relationships, labor laws, leadership, and ways that Brazilian businesses adopt strategic planning. Danila also presents Brazil as a source of start-up engineers and software developers, key factors about pricing, and marketing benefits and appeals that work equally well in Spanish America. 

{You can hear the full Episode on Thursday June 1st}

US-born and London-based Zoltan Vardy has closed more than $2 billion in sales over the last 30 years, mainly in the TV industry and for hi-tech, entrepreneurial, B2B startups in over 25 countries. He joins us today to share his process for generating recurring revenues and scaling sales globally by applying his sales and marketing blueprint called The Launch Code. Zoltan's business development approach is built on focusing your offer and message, creating a structured sales process, and executing based on targets.

Highlights:

{2:00} The Launch Code

{11:58} Using the Launch Code Principles Globally 

{17:12} Working with start-ups in developing countries.

{18:42} Working in the TV industry America vs Europe.

{21:00} Launching media companies globally.

{23:40} When going globally goes wrong.

Zoltan Vardy bio:

Zoltan Vardy is a startup mentor, trainer, and speaker who helps B2B tech founders build predictable, recurring revenues and scale their sales globally by applying his business development blueprint called The Launch Code.

The Launch Code is built on the principles, tools, and techniques Zoltan used to close $2 billion in sales over his 30-year global career as an executive, entrepreneur, and investor.

Zoltan has helped 200+ startups in 25 countries by teaching how to apply The Launch Code via a personal mentoring program, group workshops, and an on-demand, online course.

Zoltan was formerly Sr. Vice President/Global Sales at NBC Universal International and a regional CEO at Germany’s ProSiebenSat1 Media. He helped launch a dozen media, technology, and professional services businesses including eEuropeMedia, Brainient, and Antavo, where he also serves as Chairman.

He was born andL raised in the US, graduated from Cornell University, and divides his time between London and Budapest. He tests his personal limits by participating in Spartan Race obstacle course races.

Connect with Zoltan:

Website: https://zoltanvardy.com/

LinkedIn: https://www.linkedin.com/in/zoltanvardy/

Facebook: https://www.facebook.com/zvthelaunchcode

Instagram: https://www.instagram.com/zoltanvardy/

Twitter: https://twitter.com/zvardy

YouTube: https://www.youtube.com/@zoltanvardysthelaunchcode6227

Spotify: https://open.spotify.com/show/40b9coPXLUYP4Kc0SyBoXL?si=1a3adf0cac5f4711&nd=1

Hear more episodes: https://auerbach-intl.com/podcasts

Learn more about Auerbach International: https://auerbach-intl.com

Get free quote: https://auerbach-intl.com/get-quote/

Global Marketing requests: [email protected]

Get the insurance settlement you deserve: www.IGICworldwide.com

Business Intelligence and growth: Rainmakers' Forum Report Order Form

DanSing Pancakes.Great song and book to teach kids to resist drugs, drink and smoking … and to make healthy life choices:  www.DanSingPancakes.com

World Upstart, Build the Strategy, Connection, and Roadmap to enter the U.S. market: https://www.worldupstart.com/online-program

Mastering Cultural Difference To help employees feel valued, respected and wanting to stay: https://www.masteringculturaldifferences.com 

The Global Academy Avoid cultural misunderstandings and gaffes with employees and clients: https://www.masteringculturaldifferences.com/the-global-academy 

To register for the Global Academy: https://www.masteringculturaldifferences.com/offers/zCNb6YoX/checkout?preview=true 

*** For Global Gurus listeners only, enter the coupon code GG50 for $50 off the course registration.

Facebook: https://www.facebook.com/auerbach.intl

LinkedIn: https://www.linkedin.com/company/auerbach-international

YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw

What Global Gurus subjects would you like to learn (more) about? 

[email return to [email protected]]

US-born and London-based Zoltan Vardy has closed more than $2 billion in sales over the last 30 years, mainly in the TV industry and for hi-tech, entrepreneurial, B2B startups in over 25 countries. He joins us today to share his process for generating recurring revenues and scaling sales globally by applying his sales and marketing blueprint called The Launch Code. Zoltan's business development approach is built on focusing your offer and message, creating a structured sales process, and executing based on targets. {You can hear the full episode on Friday, May 26th}

As a former American commercial diplomat in Beijing to facilitate US-China trade, Joshua Halpern presents a wealth of insights about e-commerce companies and the many factors they must consider to operate worldwide. But with the abundance of support companies that handle all of the issues, the process has become far faster and easier. Josh also presents ways that companies find overseas venture partners when they have no previous experience or contacts, and how branding is critical. Even if companies’ images do not adapt well internationally, Josh shows how each country will still have a “tribe” of customers who will adopt them. While DeBeers has successfully equated its diamonds with the concept of Love in the West, Josh also illustrates how DeBeers succeeded in Japan where the “love” connotations are not the same, how the Investment in “ROI” is less costly abroad than companies may assume, and the tax reasons that are driving an exodus of Westerners from China.

Highlights:

{03:20} Advice for U.S. companies selling abroad.

{07:57} What the U.S. Commerce Department provides for U.S. exporters.

{11:50} The shift in e-commerce strategy according to industry

{15:50} Building a brand internationally.

{19:50} When your brand doesn’t work in other cultures.

{25:40} Advice for companies entering or leaving China.

Joshua Halpern bio:

Mr. Halpern leads Getting to Global’s Grow Big Initiative, a public/private partnership to empower SMEs to sell more across multiple channels and geographies. The initiative is an official partner of the U.S. Department of Commerce’s International Trade Administration and the Small Business Administration and is sponsored by cross-border service providers including Avalara, Digital River, Amazon, Fedex, Channel Engine, Dubai South, Alba Wheels Up and more. Alumni of these programs include Roland Sands, Lime Crime, REVOLVE, Paris Hilton Skincare, MVMT, Califia Farms & Stone Coat Countertops.

Josh also consults C-suite execs on global digital trade strategies in product verticals such as celebrity beauty, health, branded agriculture and outdoor lifestyle. His work includes building direct-to-consumer cross-border e-commerce strategies; optimizing supply chains to leverage shifts in trade policies and government regulations; and identifying and vetting distributors, licensees, and joint-venture partners in overseas markets.

Connect with Joshua:

Linkedin: https://www.linkedin.com/in/jshalpern/

Website GrowBig: www.growbig.org

Website Getting to Global: www.gettingtoglobal.org

Website: Vanbassador: www.vanbassador.com

Hear more episodes: https://auerbach-intl.com/podcasts

Learn more about Auerbach International: https://auerbach-intl.com

Get free quote: https://auerbach-intl.com/get-quote/

Global Marketing requests: [email protected]

Get the insurance settlement you deserve: www.IGICworldwide.com

Business Intelligence and growth: Rainmakers' Forum Report Order Form

DanSing Pancakes. Great song and book to teach kids to resist drugs, drink and smokingand to make healthy life choices: www.DanSingPancakes.com

World Upstart: https://www.worldupstart.com/online-program

Mastering Cultural Differences: https://www.masteringculturaldifferences.com

The Global Academy: https://www.masteringculturaldifferences.com/the-global-academy

To register for the Global Academy: https://www.masteringculturaldifferences.com/offers/zCNb6YoX/checkout?preview=true

*** For Global Gurus listeners only, enter the coupon code GG50 for $50 off the course registration.

Facebook: https://www.facebook.com/auerbach.intl

LinkedIn: https://www.linkedin.com/company/auerbach-international

YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw

What Global Gurus subjects would you like to learn (more) about? 

[email return to [email protected]]

As a former American commercial diplomat in Beijing to facilitate US-China trade, Joshua Halpern presents a wealth of insights about e-commerce companies and the many factors they must consider to operate worldwide. But with the abundance of support companies that handle all of the issues, the process has become far faster and easier. Josh also presents ways that companies find overseas venture partners when they have no previous experience or contacts, and how branding is critical. Even if companies’ images do not adapt well internationally, Josh shows how each country will still have a “tribe” of customers who will adopt them. While DeBeers has successfully equated its diamonds with the concept of Love in the West, Josh also illustrates how DeBeers succeeded in Japan where the “love” connotations are not the same, how the Investment in “ROI” is less costly abroad than companies may assume, and the tax reasons that are driving an exodus of Westerners from China.

{You can hear the full episode on Friday, May 19th}

London-based Kim-Adele Randall has spent over 25 years transforming professionals so their businesses can reach the next level of global growth. Her experience and lessons have built unstoppable sales teams for multi-million dollar / pound companies, and leaders who naturally draw talent. Kim explains why asking “why” questions is very detrimental, how to rephrase them for positive outcomes, how to focus on facts rather than emotions, learning through stories, how facial expressions are universal even among blind people, and the benefit of encouragement. Kim also presents the most important criterion for business owners who seek to sell or exit their companies. Most critically, her methods work internationally, regardless of age, race, gender, nationality, culture, or top-down vs. bottom-up management style.

Highlights:

{02:30} Kim’s journey

{07:03} The seven secrets to unstoppable sales

{11:10} Some examples of companies that have applied Kim’s principles.

{13:52} Distinguishing between “needs” and “wants.”

{18:20} Dealing with international companies and teaching them to let go of their ego.

{22:53} Turn Leaders into talent magnets.

{28:40} Using the principles internationally.

{37:07} Common Mistakes that prevent executives from reaching their full potential.

Kim-Adele Randall bio:

Kim Adele Randall is a business consultant, International best-selling author, inspirational keynote TEDx speaker, and proud mum. With over 25 years of experience in the corporate world, she has developed the skills to empower others to achieve sustainable transformation for professional and business success. As a testament to her expertise, her upcoming book is called Authentic Achievements with a very long subtitle, the Seven Secrets of Building Brave Belief, unstoppable sales, and turning your leaders into talent magnets for guaranteed sustainable growth.

Connect with Kim:

[email protected]

+44 (0) 7500 081318

Website: https://authenticachievements.com 

Social: https://www.linkedin.com/in/kimadele-businessgrowthconsultant 

Hear more episodes: https://auerbach-intl.com/podcasts

Learn more about Auerbach International: https://auerbach-intl.com

Get free quote: https://auerbach-intl.com/get-quote/

Global Marketing requests: [email protected]

Get the insurance settlement you deserve: www.IGICworldwide.com

Business Intelligence and growth: Rainmakers' Forum Report Order Form

DanSing Pancakes. Great song and book to teach kids to resist drugs, drink and smoking: www.DanSingPancakes.com

Facebook: https://www.facebook.com/auerbach.intl

LinkedIn: https://www.linkedin.com/company/auerbach-international

YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw

What Global Gurus subjects would you like to learn (more) about? 

[email return to [email protected]]

London-based Kim-Adele Randall has spent over 25 years transforming professionals so their businesses can reach the next level of global growth. Her experience and lessons have built unstoppable sales teams for multi-million dollar/pound companies, and leaders who naturally draw talent. Kim explains why asking “why” questions are very detrimental, how to rephrase them for positive outcomes, how to focus on facts rather than emotions, learning through stories, how facial expressions are universal even among blind people, and the benefit of encouragement. Kim also presents the most important criterion for business owners who seek to sell or exit their companies. Most critically, her methods work internationally, regardless of age, race, gender, nationality, culture, or top-down vs. bottom-up management style. {You can hear the full episode on Friday, May 12th}

What are some challenges for an American to establish a manufacturing facility in Poland, a country more risk-averse than most? Michael Klepacz uses the advantages of a low-cost country to pay 20% more than the minimum wage but illustrates the sometimes lack of personal responsibility, the “good enough” mentality, “not connecting the dots” and the “ghosts of Communism.” Nevertheless, he would rather be nowhere else and in a country with a lot of “low-hanging fruit.” Michael also illustrates how to have a factory in a country when you (mostly) don’t speak its language and how he strives to maintain high-quality standards. His company makes undyed textiles and products made from hemp and linen (including paper and vegan-friendly guitar straps), and markets mainly through trade shows, individual distributors, and sales reps to send his products westward into Europe and on to North America. 

Highlights:

{01:25} Treeless paper

{02:10} Choosing Poland as a country of operation.

{07:00} The Ghosts of Communism in Poland

{14:45} Training Methods in Poland

{15:05} Sales and Marketing in Poland

{18:32} Cultivating Relationships in Europe

{22:55} Products Michael sells

{28:05} The Effect of the Ukraine War on European Business

Michael Klepacz bio:

Michael Klepacz is a former aircraft mechanic turned eco-entrepreneur. Born and raised in Ohio, he moved to Poland in 2012 to use the GI Bill for business school, getting a BA and MA in entrepreneurial management. He started Poland-based Natural Materials Unlimited in 2015 and makes finished products from local textiles and treeless paper.

Connect with Michael:

Website: https://www.naturalmaterials.eu

Social: https://www.linkedin.com/in/mikeklepacz 

Hear more episodes: https://auerbach-intl.com/podcasts

Learn more about Auerbach International: https://auerbach-intl.com

Get free quote: https://auerbach-intl.com/get-quote/

Global Marketing requests: [email protected]

Get the insurance settlement you deserve: www.IGICworldwide.com

Business Intelligence and growth: Rainmakers' Forum Report Order Form

DanSing Pancakes. Great song and book to teach kids to resist drugs, drink and smoking: www.DanSingPancakes.com

Facebook: https://www.facebook.com/auerbach.intl

LinkedIn: https://www.linkedin.com/company/auerbach-international

YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw

What Global Gurus subjects would you like to learn (more) about? 

[email return to [email protected]]

What are some challenges for an American to establish a manufacturing facility in Poland, a country more risk-averse than most? Michael Klepacz uses the advantages of a low-cost country to pay 20% more than the minimum wage but illustrates the sometimes lack of personal responsibility, the “good enough” mentality, “not connecting the dots” and the “ghosts of Communism.” Nevertheless, he would rather be nowhere else and in a country with a lot of “low-hanging fruit.” Michael also illustrates how to have a factory in a country when you (mostly) don’t speak its language and how he strives to maintain high-quality standards. His company makes undyed textiles and products made from hemp and linen (including paper and vegan-friendly guitar straps), and markets mainly through trade shows, individual distributors, and sales reps to send his products westward into Europe and on to North America. 

{You can hear the full episode on Friday May 5th}