When taking products abroad or when bringing overseas products here, certain principles apply. Zach Person explains experienced foreigners’ misconceptions about the US … even if they think they know they know the US well. Zach highlights the importance of using qualified reps and distributors, understanding regional differences in all countries, localizing product content and translating it, how many years to commit, the process for smaller companies, the best type of personality to help guarantee overseas success, what methods have not worked, packaging and image issues in Europe and the Middle East, and some great resources to access.

Highlights:

{02:50} Some products that Zach has launched.

{06:35} Marketing in Europe.

{10:10} Misconceptions foreign executives have about American markets.

{16:00} Localizing regional markets in the USA.

{18:50} Knowing the regional differences in countries before marketing a product.

{26:54} Creating teams in the USA vs Internationally.

{34:40} Smaller Companies vs Fortune 500 Companies.

Zach Person bio:

Zach spent his professional career unlocking the revenue potential of global teams. His process involves integrating systems, software, and people driven by clarity of vision and relentless implementation.      

Zach founded Borderless Business Solutions with the mission of helping regional and global businesses grow and expand. A solid decision-making model is at the core of the mix, combined with a knack for integrating software, systems, and the people who power real growth in today’s diverse, modern companies.  The results have been turning stagnation into acceleration and change into opportunity.

Zach launched products in 30+ countries, built companies from conception to commercialization, reorganized entire international sales & marketing departments, and became a trusted advisor to many executive teams.  His career spans the private and public sectors including consulting and entrepreneurship. He has held a number of leadership roles, ranging from Director of Global Business Operations to Director of International Sales to Senior Program Manager.

The holistic view, unique perspective, and sense of humor I bring to each engagement make the process enjoyable and effective.

Zach lives in Chicago, Illinois, and enjoys giving back to the community by mentoring young professionals and donating time to startup companies and small businesses.

Connect with Zach:

Website: https://borderlessbusinesssolutions.com  

Hear more episodes: https://auerbach-intl.com/podcasts

Learn more about Auerbach International: https://auerbach-intl.com

Get free quote: https://auerbach-intl.com/get-quote/

Global Marketing requests: [email protected]

Get the insurance settlement you deserve: www.IGICworldwide.com

Business intelligence and growth: Rainmakers' Forum Report Order Form

DanSing Pancakes. Great song and book to teach kids to resist drugs, drink and smoking: www.DanSingPancakes.com

Facebook: https://www.facebook.com/auerbach.intl

LinkedIn: https://www.linkedin.com/company/auerbach-international

YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw

What Global Gurus subjects would you like to learn (more) about? 

[email return to [email protected]]

When taking products abroad or when bringing overseas products here, certain principles apply. Zach Person explains experienced foreigners’ misconceptions about the US … even if they think they know it, the importance of using qualified reps and distributors, understanding regional differences in all countries, localizing product content and translating it, how many years to commit, the process for smaller companies, the best type of personality to help guarantee overseas success, what methods have not worked, packaging and images in Europe and the Middle East, and some great resources to access.

{You can hear the full Episode on Friday, April 28th}

With her extensive background training entrepreneurs in developing countries, Switzerland-based Nadine Reichenthal presents many fascinating stories about business in Bangladesh, Malaysia, Kenya, Benin, and Burkina Faso to China, Israel, and Ethiopia. Which two countries are the perfect test markets for many new products? Why is primary market research harder in certain Asian countries? From shoes and chocolate to credit cards and colors, what primary factors should new entrepreneurs consider in new markets? How have women entrepreneurs fared in these countries? What three factors are critical for any new e-commerce start-up? How can people find solutions when some factors are not present? And how are some countries leapfrogging over obstacles? Nadine’s answers will both surprise and enlighten you.

Highlights:

{02:35} Nadine’s journey

{09:35} The teaching method and practice of Africans, Asians, vs Europeans. 

{18:40} When cultures don’t value entrepreneurship.

{23:20} Nadine’s distinct coaching practices

{26:40} Giving advice in different countries.

{32:40} Training woman entrepreneurs

Nadine Reichenthal bio:

Nadine Reichenthal has coached and trained many companies and start-ups in Business Validation. She is one of the leading Swiss experts on the Value Proposition and Business Model frameworks developed by Strategyzer. Through her expertise, she helps startups to optimize their offers, validated by clients' needs. Nadine has worked with more than 1000 startups and organized webinars, seminars, and workshops for more than 15,000 participants. As a result, many of the companies she has trained have been able to increase their turnover, win prizes or close multi-million-dollar contracts.

She has also been a Lecturer in Entrepreneurship at the University of Geneva and Lausanne (Switzerland), where she developed Accelerator Programs. Nadine is involved in numerous support structures for entrepreneurial or intrapreneurial projects, as a trainer, coach or expert in Switzerland and emerging countries in Africa and Asia. Nadine works mainly for the program of the International Trade Centre, a joint agency of the World Trade Organization (WTO) and the United Nations Conference on Trade and Development (UNCTAD), or for International Innovation Programs such as UN Women or Creatella Impact.

Nadine co-founded the entrepreneurship program, Graines d'Entrepreneurs, for teenagers and participated in the implementation of the federal certificate for SME managers by validation of acquired education (VAE), originally intended for spouses of craftsmen. She is a member of the Board of Directors of Tank-D in Luxembourg, a company active in bio-waste storage; a member of the Foundation Board of BVA, a social reintegration company; and a member of the Advisory Board of Veintree, a startup active in palm recognition.

Connect with Nadine:

Website: https://nadineconnect.ch 

Social: https://www.linkedin.com/in/nadinereichenthal 

Hear more episodes: https://auerbach-intl.com/podcasts

Learn more about Auerbach International: https://auerbach-intl.com

Get free quote: https://auerbach-intl.com/get-quote/

Global Marketing requests: [email protected]

Get the insurance settlement you deserve: www.IGICworldwide.com

Business intelligence and growth: Rainmakers' Forum Report Order Form

DanSing Pancakes. Great song and book to teach kids to resist drugs, drink and smoking: www.DanSingPancakes.com

Facebook: https://www.facebook.com/auerbach.intl

LinkedIn: https://www.linkedin.com/company/auerbach-international

YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw

What Global Gurus subjects would you like to learn (more) about? 

[email return to [email protected]]

Bali-based digital media writer Tamar Hela hails from California, has worked and taught in Shanghai, and served clients around the world. In this episode, Tamar explains why persuasive writing needs to tell stories and evoke emotions; compares Chinese learning and writing styles; and presents four ways that Chinese social media writing styles differ from those of Americans or the French, tips for writing for global audiences, and ways to shortcut your social media cycle to get it to rank higher. And how does this involve goldfish? Their attention span is one second longer than Americans’.

Highlights:

{2:00} Turning words into money with digital marketing.

{05:30} The intuitive editing approach

{09:00} Things to avoid in digital marketing and persuasive writing.

{13:20} Writing style rules for different cultures and languages.

{16:20} Teach methods for Chinese students.

{21:15} Business in China vs Silicon Valley

{24:45} The tips for working with Chinese businesses.

{28:35} Finding the right words to get top rankings on google.

Tamar Hela bio:

Currently living in Bali, Tamar Hela is a California girl who’s had adventures all around the world. Before Bali, she lived in Shanghai for five years, where she worked with SMEs and Fortune 500s like W.L. Gore as a LinkedIn agency owner. While living in Silicon Valley before her move to Asia, she worked with Hollywood celebrities and Amazon best-selling authors, moonlighting in the publishing industry and partnering with a media company owned by Bill Cosby’s nephews. 

No matter the client, size of the company, or project, Tamar’s main focus for her clients is to help them to do what matters most online: get the right message across to the right audience. She does this by using processes she’s been testing out for over 16 years, along with what she calls “an intuitive editing approach.” This helped her to become a 6-figure copywriter in less than two years. 

When she’s not collecting shekels, you can find Tamar curled up with a good book, on her next travel adventure, or brainstorming a new business idea.

Connect with Tamar:

Social Media:

LinkedIn:  https://www.linkedin.com/in/tamarhela/ 

Hear more episodes: https://auerbach-intl.com/podcasts

Learn more about Auerbach International: https://auerbach-intl.com

Get free quote: https://auerbach-intl.com/get-quote/

Global Marketing requests: [email protected]

Get the insurance settlement you deserve: www.IGICworldwide.com

Business intelligence and growth: Rainmakers' Forum Report Order Form

DanSing Pancakes. Great song and book to teach kids to resist drugs, drink and smoking: www.DanSingPancakes.com

Facebook: https://www.facebook.com/auerbach.intl

LinkedIn: https://www.linkedin.com/company/auerbach-international

YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw

What Global Gurus subjects would you like to learn (more) about? 

[email return to [email protected]]

Bali-based digital media writer Tamar Hela hails from California, has worked and taught in Shanghai, and served clients around the world. In this episode, Tamar explains why persuasive writing needs to tell stories and evoke emotions; compares Chinese learning and writing styles; and presents four ways that Chinese social media writing styles differ from those of Americans or the French, tips for writing for global audiences, and ways to shortcut your social media cycle to get it to rank higher. And how does this involve goldfish? Their attention span is one second longer than Americans’. {You can hear the full episode on Friday, April, 7th}

What does it take to market an entire city vs. a company or product? Ms. Zabeth Teelucksingh is President of the Global Philadelphia Association through which she helped obtain the designation of Philadelphia as a World Heritage City. Home of the United States’ most famous UNESCO world heritage site, Zabeth explains that a globally-centered region increases knowledge of workers and real estate values and encourages educators and students to think internationally. The city also provides organizations to help professionals and refugees integrate and then contribute to the region’s global outlook. From her previous career in Media and Publishing, Zabeth presents a key marketing blunder that Time-Life Books made when promoting in Europe, illustrating again the importance of acculturation for your audience.

Highlights:

{02:15} Zabeth’s journey to her current position

{04:25} How Business practices around the world differ from The United States’

{07:25} Differences in management operations

{09:00} What is a World Heritage City

{16:40} Global outlook in the education system

{19:00} Welcoming immigrants

{22:25} Trends for Women in Philadelphia

{25:10} Language translation services are needed in a global city.

Zabeth Teelucksingh bio:

Zabeth Teelucksingh is passionate about raising Philadelphia’s global profile.  A seasoned, award-winning international executive, Zabeth has spent her global career educating organizations and communities on the infinite rewards of thinking globally. Zabeth is President of the non-profit Global Philadelphia Association (GPA) and under her leadership, in November 2015, GPA partnered with the City of Philadelphia for membership in the Organization of World Heritage Cities (OWHC), making Philadelphia the first World Heritage City in the US.  Zabeth’s mission to promote the global significance of Philadelphia and its international community has grown GPA’s membership, and outreach. 

Zabeth is also a global communications expert. She has been professionally active on three continents in a variety of industries including publishing, media and academia. For five years at The World Economic Development Congress, she provided access to a high-level summit for global CEOs and Ministers of Energy and Finance.

Connect with Zabeth:

Websites:

https://learnphillyheritage.org

https://www.globalphiladelphia.org

Social Media:

LinkedIn:  https://www.linkedin.com/in/zabethteelucksingh

Hear more episodes: https://auerbach-intl.com/podcasts

Learn more about Auerbach International: https://auerbach-intl.com

Get free quote: https://auerbach-intl.com/get-quote/

Global Marketing requests: [email protected]

Get the insurance settlement you deserve: www.IGICworldwide.com

Business intelligence and growth: Rainmakers' Forum Report Order Form

DanSing Pancakes. Great song and book to teach kids to resist drugs, drink and smoking: www.DanSingPancakes.com

Facebook: https://www.facebook.com/auerbach.intl

LinkedIn: https://www.linkedin.com/company/auerbach-international

YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw

What Global Gurus subjects would you like to learn (more) about? 

[email return to [email protected]]

hat does it take to market an entire city vs. a company or product? Ms. Zabeth Teelucksingh is President of the Global Philadelphia Association through which she helped obtain the designation of Philadelphia as a World Heritage City. Home of the United States’ most famous UNESCO world heritage site, Zabeth explains that a globally-centered region increases knowledge of workers and real estate values and encourages educators and students to think internationally. The city also provides organizations to help professionals and refugees integrate and then contribute to the region’s global outlook. From her previous career in Media and Publishing, Zabeth presents a key marketing blunder that Time-Life Books made when promoting in Europe, illustrating again the importance of acculturation for your audience.

{you can hear the full episode on Friday, March 31}

How can female entrepreneurs manage their businesses and their families at the same time? How do companies sell to many nationalities with the same product or service? Denmark-based Christine Gouchault, the author of Business Mum [“Business Mom” for Americans] and a major sales director and coach, explains how non-subsidized women are usually more successful, and shows sales methods for various countries and communication styles for multinational teams.

Highlights:

{04:05} How to succeed as a business owner while raising a family.

{08:50} Finding the balance between family and business.

{14:25} Denmark campaigns for female-led companies

{17:00} Communication styles across cultures

{23:10} Working in India and China

{27:30} The personal introduction to European business

{29:40} How to determine if you are ready to expand

Christine Gouchault bio:

Christine Gouchault has led and grown sales organizations in global companies and scale-ups  and has over 15 years’ of experience in human resources, sales, and leadership. In 2018, she built an inside US and EU sales team for ChemoMetec, specializing in automated cell counters, and during Covid turned around the company’s sales in the EU that grew by 57%. She has held other positions including owning a recruitment agency in Paris, and most recently with MasterCard overseeing their customer success processes within the Open Banking sector.

Perhaps more importantly, she has created a community for self-employed women in Denmark. Christine is the author of “Business Mum” where she gives concise advice to women on how to succeed as business owners while raising their families. Christine holds a Master’s degree in communication and is a certified business coach. She lives in Denmark north of Copenhagen with her French husband and their four kids and speaks at least seven languages. 

Connect with Christine Gouchault:

Websites:

Business Mum Book

https://www.christinegouchault.dk

Social Media:

LinkedIn:  https://www.linkedin.com/in/christinegouchault/ 

Email: [email protected]

Hear more episodes: https://auerbach-intl.com/podcasts

Learn more about Auerbach International: https://auerbach-intl.com

Get free quote: https://auerbach-intl.com/get-quote/

Global Marketing requests: [email protected]

Get the insurance settlement you deserve: www.IGICworldwide.com

Business intelligence and growth: Rainmakers' Forum Report Order Form

DanSing Pancakes. Great song and book to teach kids to resist drugs, drink and smoking: www.DanSingPancakes.com

Facebook: https://www.facebook.com/auerbach.intl

LinkedIn: https://www.linkedin.com/company/auerbach-international

YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw

What Global Gurus subjects would you like to learn (more) about? 

[email return to [email protected]]

How can female entrepreneurs manage their businesses and their families at the same time? How do companies sell to many nationalities with the same product or service? Denmark-based Christine Gouchault, the author of Business Mum [“Business Mom” for Americans] and a major sales director and coach, explains how non-subsidized women are usually more successful, and shows sales methods for various countries and communication styles for multinational teams. {You can hear the full episode on Friday, March 24th}

Now the world’s fifth largest and fastest growing economy, India has become the major alternative to China and specializes in “friendshoring,” placing overseas operations in friendly countries. Gunjan Bagla, CEO of the California consultancy Amritt Inc., describes the billions of dollars being earned by biotech and hi-tech firms such as Medtronic, Apple, Dell, IBM, Honeywell and Oracle. More diverse than the US, Gunjan describes how India has become an innovation hub; a land of curves, not straight lines; a land of sophisticated scientists and female CEOs; has an illusion of communication; and is a land where the vast majority of consumer products are sold in small packets for the mass market. Gunjan’s podcast also describes how India’s many contradictions are all true. 

Highlights:

{02:25} Gunjan Bagla’s journey 

{04:40} The booming economy of India

{06:30} Business opportunities in India

{11:10} The role of women Indian business

{15:35} The perception of passive Indian employees 

{20:15} The poor sector in India

{24:00} The downsides of doing business in India.

{27:00} Communication problems in India.

Gunjan Bagla bio:

Gunjan Bagla, CEO of the consultancy Amritt Inc. of Malibu, CA (metro LA),  is trusted by American companies to set up operations, sourcing and engineering in and to understand the culture of India. Clients include Flex, Clorox, Wonderful Company, Bose Automotive, Medtronic and many smaller companies. He has written a book on business with India and co-authors articles about India for the Harvard Business Review. Gunjan has been quoted in the Wall Street journal and Financial Times for his India expertise and speaks at numerous major events about India. 

Connect with Gunjan Bagla:

Websites:

 https://amritt.com/management-advisory-service/contact-us/

For Meetings: https://calendly.com/gbagla/gb

Social Media:

LinkedIn:  https://www.linkedin.com/in/gunjan/ 

Twitter: @bagla

YouTube: https://www.youtube.com/amrittinc

TikTok:   https://www.tiktok.com/@indiaexpert

Hear more episodes: https://auerbach-intl.com/podcasts

Learn more about Auerbach International: https://auerbach-intl.com

Get free quote: https://auerbach-intl.com/get-quote/

Global Marketing requests: [email protected]

Get the insurance settlement you deserve: www.IGICworldwide.com

Business intelligence and growth: Rainmakers' Forum Report Order Form

DanSing Pancakes. Great song and book to teach kids to resist drugs, drink and smoking: www.DanSingPancakes.com

Facebook: https://www.facebook.com/auerbach.intl

LinkedIn: https://www.linkedin.com/company/auerbach-international

YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw

What Global Gurus subjects would you like to learn (more) about? 

[email return to [email protected]]