Now the world’s fifth largest and fastest growing economy, India has become the major alternative to China and specializes in “friendshoring,” placing overseas operations in friendly countries. Gunjan Bagla, CEO of the California consultancy Amritt Inc., describes the billions of dollars being earned by biotech and hi-tech firms such as Medtronic, Apple, Dell, IBM, Honeywell and Oracle. More diverse than the US, Gunjan describes how India has become an innovation hub; a land of curves, not straight lines; a land of sophisticated scientists and female CEOs; has an illusion of communication; and is a land where the vast majority of consumer products are sold in small packets for the mass market. Gunjan’s podcast also describes how India’s many contradictions are all true. {You can hear the full episode on Friday March 17th}

While most US companies’ focus is domestic, most US software firms derive at least 60% of their revenues abroad. Ramsey Pryor, the founder of California-based Port of Entry Partners, guides software firms into international markets, highlighting successes and pitfalls.

Ramsey explains software companies’ traditional (“waterfall”) and contemporary (“agile”) methods of product development, and presents issues about adaptation, globalization, internationalization, and having global support teams … as well as critical questions around product acculturation which many firms overlook. These same lessons can apply to firms in many other industries also.

Highlights:

{02:00} Best practices in the software field when going into international markets

{08:20} Mistakes companies have made when they develop international software. 

{12:50} Internationalization and globalization. 

{16:40} Examples of how they have assimilated into different countries. 

{20:00} Language issues you have encountered, especially with B2C companies. 

{25:50} Do all software developers think of themselves as programmers rather than customers? 

{29:50} U.S. companies adopt different practices when releasing their software abroad.  

Ramsey Pryor bio:

Ramsey is the founder of Port of Entry Partners, a strategic consultancy that helps software companies expand and thrive in international markets. From market sizing and prioritization, to building up world-class teams and partner ecosystems, and scaling up revenue, Ramsey and his team apply the frameworks and best practices used by the fastest growing software companies, and help you avoid costly mistakes. Prior to founding Port of Entry partners, Ramsey was a software executive at Branch, IBM, Outblaze, and Register.com, and is a multi-time startup founder and entrepreneur. Ramsey has a BA in Economics and Hispanic Studies from Northwestern University and earned a bilingual MBA from IESE in Barcelona.

Connect with Ramsey Pryor:

Websites:

• https://www.portofentrypartners.com/ 
• https://www.linkedin.com/in/ramseypryor/ 
• https://anchor.fm/ramsey-pryor

Hear more episodes: https://auerbach-intl.com/podcasts

Learn more about Auerbach International: https://auerbach-intl.com

Get free quote: https://auerbach-intl.com/get-quote/

Global Marketing requests: [email protected]

Get the insurance settlement you deserve: www.IGICworldwide.com

Business intelligence and growth: Rainmakers' Forum Report Order Form

DanSing Pancakes. Outstanding way to teach kids to resist drugs, drink and smoking: www.DanSingPancakes.com

Facebook: https://www.facebook.com/auerbach.intl

LinkedIn: https://www.linkedin.com/company/auerbach-international

YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw

What Global Gurus subjects would you like to learn (more) about? 

[email return to [email protected]]

How do you get people to reveal their true intentions and their true motivations during sales negotiations, interviews, or even interrogations? Michael Reddington, the CEO of InQuasive, has worked in over 50 countries teaching these techniques.  Ultimately, he says, it is about saving face, establishing credibility and trust, and knowing the primary goal. How to get there becomes the issue. While he taps into the universality of human experience, he also talks about national and cultural issues that shape the discussions.

Highlights:

{01:40} InQuasive

{03:00} The techniques used to gain information from people.   

{05:00} What is truth?

{09:20} The difference between interviews with different cultures

{14:40} Interviewing people from authoritarian cultures.

{16:30} Interviewing people from different languages. 

{21:55} Using interpreters. 

Michael Reddington bio:

Michael Reddington is a Certified Forensic Interviewer, executive resource, President of InQuasive, Inc. and the author of The Disciplined Listening Method. He teaches executives and others how to reduce missed opportunities and move people from resistance to commitment.

As a Certified Forensic Interviewer, he achieved the highest professional designation available in the field of interview and interrogation. Michael spent over a decade training investigators around the world on the successful application of non-confrontational interview and interrogation techniques, earning the Outstanding Contribution Award from Homeland Security along the way. Michael has been invited by companies, government agencies and executive groups to facilitate his programs across the United States, Canada, the UK, Ireland, Europe, Africa and the Middle East. He has led over 1,500 programs and educated over 15,000 participants from over 50 countries. 

Connect with Michael Reddington:

Websites:

• www.inquasive.com

• www.michaelreddington.com

• www.disciplinedlistening.com

Social Media

• Michael Reddington, CFI | LinkedIn

Email

·         [email protected] 

Telephone

·         704.256.7116

Hear more episodes: https://auerbach-intl.com/podcasts

Learn more about Auerbach International: https://auerbach-intl.com

Get free quote: https://auerbach-intl.com/get-quote/

Global Marketing requests: [email protected]

Get the insurance settlement you deserve: www.IGICworldwide.com

Business intelligence and growth: Rainmakers' Forum Report Order Form

DanSing Pancakes. Outstanding way to teach kids to resist drugs, drink and smoking: www.DanSingPancakes.com

Facebook: https://www.facebook.com/auerbach.intl

LinkedIn: https://www.linkedin.com/company/auerbach-international

YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw

What Global Gurus subjects would you like to learn (more) about? 

[email return to [email protected]]

How do you get people to reveal their true intentions and their true motivations during sales negotiations, interviews, or even interrogations? Michael Reddington, the CEO of InQuasive, has worked in over 50 countries teaching these techniques.  Ultimately, he says, it is about saving face, establishing credibility and trust, and knowing the primary goal. How to get there becomes the issue. While he taps into the universality of human experience, he also talks about national and cultural issues that shape the discussions.

{You can hear the full episode on February the 3rd}

As a global business strategist, Australia-based Cynthia Dearin has a process that helps companies determine the most viable overseas markets to enter and a series of steps to enter them. While “overnight success” can take ten years and a minimal commitment of three, she emphasizes that “simple scales and complex fails.” In this episode, Cynthia discusses her long experience in Arab countries, whether being a young female was a detriment there, the critical concept of time, examples of needed package reconfiguration, and how to manage Communist Party restrictions in China. Even with a common language and similar cultures, Cynthia also presents lessons from the colossal failures of America’s Starbucks in Australia and the Australian hardware chain Bunnings in the UK. Nevertheless, when done right, opportunities abound, and protectionism should not deter companies from gaining additional, lucrative, overseas revenue.

Highlights:

{03:00} First steps to start working internationally.

{07:26} Reconfiguring your product for a target country.

{10:26} Working in the Arab world as a young woman.

{14:20} Similarities are differences between Arab countries. 

{17:55} The concept of time in different countries

{22:35} Measuring ROI 

{25:40} The failure of Starbucks in Australia 

Cynthia Dearnin bio:

Australia-based Cynthia Dearin is an international business strategist and lawyer, and the Founder of Dearin & Associates. With 25 years of international experience, she is on a mission to empower business owners and CEOs, mainly in manufacturing, to scale internationally and amplify their impact in the world. But while opportunities abound, many executives have no idea how to start. Cynthia advises clients on how to go global and reach their full potential. She has lived and worked in the UK, France, the US, Australia, Egypt, the UAE, Iraq, Jordan, Qatar, and Indonesia, expanding her clients to the US, UK, Singapore, Malaysia, Vietnam, China, Hong Kong, the UAE, Saudi Arabia, and New Zealand among others. In addition to her native English, Cynthia speaks fluent Arabic and French.

Connect with Cynthia Dearin:

LinkedIn: https://www.linkedin.com/in/cynthiadearin/

Website: https://dearinassociates.com/

Facebook: https://www.facebook.com/cynthia.dearin.global

[email protected]

Phone Number

+61 422 164 433

Hear more episodes: https://auerbach-intl.com/podcasts

Learn more about Auerbach International: https://auerbach-intl.com

Get free quote: https://auerbach-intl.com/get-quote/

Global Marketing requests: [email protected]

Get the insurance settlement you deserve: www.IGICworldwide.com

Business intelligence and growth: Rainmakers' Forum Report Order Form

DanSing Pancakes. Outstanding way to teach kids to resist drugs, drink and smoking: www.DanSingPancakes.com

Facebook: https://www.facebook.com/auerbach.intl

LinkedIn: https://www.linkedin.com/company/auerbach-international

YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw

What Global Gurus subjects would you like to learn (more) about? 

[email return to [email protected]]

As a global business strategist, Australia-based Cynthia Dearin has a process that helps companies determine the most viable overseas markets to enter and a series of steps to enter them. While “overnight success” can take ten years and a minimal commitment of three, she emphasizes that “simple scales and complex fails.” In this episode, Cynthia discusses her long experience in Arab countries, whether being a young female was a detriment there, the critical concept of time, examples of needed package reconfiguration, and how to manage Communist Party restrictions in China. Even with a common language and similar cultures, Cynthia also presents lessons from the colossal failures of America’s Starbucks in Australia and the Australian hardware chain Bunnings in the UK. Nevertheless, when done right, opportunities abound, and protectionism should not deter companies from gaining additional, lucrative, overseas revenue. {You can hear the full episode on Friday, February 24th}

France-born Cecile Israel, “Ceci The Wine Lady,” expands upon her experiences starting a wine marketing firm in China. In this episode, she explores the importance of branding and influencers, China’s domestic wine industry, the country’s pragmatic approach to doing business, wine pricing, why “wine” may not really be wine, how wine consumption practices differ from the West’s, wine pairing, dominance of online wine buying, and etiquette at restaurant meals. 

Highlights:

{01:14} Key elements that determine success in the wine business 

{07:22} Management styles differences between Chinese companies and French companies? 

{14:52} Chinese wine consumers differ from French Wine consumers?  

At age 15, Ceci entered Paris’ famous Hospitality School. She discovered the fantastic world of wine and literally fell in love with it. She loves wine and for her, it is a human product that evolves with time.

No one can master wine; there is always so much to learn and be surprised about. However, Ceci much disliked the way Wine was taught, with its complexity and elitist nature. To her, wine is about conviviality and social life! We consume wine with friends, at restaurants, to pair with dinner, over parties, celebrations, with our love, or just alone after a long day of work… 

Ceci continued her international journey in hospitality management working in marketing, finance, and business strategy in famous hotels and restaurants, after a Degree at Institut Paul Bocuse and an MBA at ESSEC Business school. During all that time, she always kept some idea in mind to market wine more accessible.

From virtual tables with RFID tags to smart wine labels, Ceci always got ideas and a strong desire to lead new wine experiences, more easily and fun! She was looking to the US market, and then China! China is booming and soon becoming the second wine market worldwide, but consumers are totally neophyte but interested to discover more to select their wine, taste, and enjoy. 

Cici produced and launched innovative multisensory smart wine labels to ease wine selection. It ended up being also perfect for wine events.

Connect with Cecile Israel:

LinkedIn: https://www.linkedin.com/in/cecile-israel/ 

Website: http://easybacchus.com/ -

Blog: http://cicithewinelady.com/blog -

Email: [email protected]

France-born Cecile Israel, “Ceci The Wine Lady,” expands upon her experiences starting a wine marketing firm in China. In this episode, she explores the importance of branding and influencers, China’s domestic wine industry, the country’s pragmatic approach to doing business, wine pricing, why “wine” may not really be wine, how wine consumption practices differ from the West’s, wine pairing, dominance of online wine buying, and etiquette at restaurant meals. 

{You can hear the full episode on Friday, February 24th}

How did a young French woman build a wine business in China when she didn’t speak the language or know anyone when she started? Cecile Israel, who became known as Ceci The Wine Lady, presents her fascinating professional background and desire to bring wine to a wide audience. With marketing methods very different from the West’s, she also elaborates the in-depth role and centrality of “Guanxi,”  the importance of branding, the use of apps and influencers, other innovative methods, and differences with business life in France.

Highlights:

{01:23} Ceci Israel’s motivation into the hospitality, food, and beverage sector. 

{07:57} Counterfeit wine

{10:37} The fear of losing intellectual property.

{12:20} Differences in business practices in China and France? 

{17:45} Success in the Chinese market

Cecile Israel bio:

At age 15, Ceci entered Paris’ famous Hospitality School. She discovered the fantastic world of wine and literally fell in love with it. She loves wine and for her, it is a human product that evolves with time.

No one can master wine; there is always so much to learn and be surprised about. However, Ceci much disliked the way Wine was taught, with its complexity and elitist nature. To her, wine is about conviviality and social life! We consume wine with friends, at restaurants, to pair with dinner, over parties, celebrations, with our love, or just alone after a long day of work… 

Ceci continued her international journey in hospitality management working in marketing, finance, and business strategy in famous hotels and restaurants, after a Degree at Institut Paul Bocuse and an MBA at ESSEC Business school. During all that time, she always kept some idea in mind to market wine more accessible.

From virtual tables with RFID tags to smart wine labels, Ceci always got ideas and a strong desire to lead new wine experiences, more easily and fun! She was looking to the US market, and then China! China is booming and soon becoming the second wine market worldwide, but consumers are totally neophyte but interested to discover more to select their wine, taste, and enjoy. 

Cici produced and launched innovative multisensory smart wine labels to ease wine selection. It ended up being also perfect for wine events.

Connect with Cecile Israel:

LinkedIn: https://www.linkedin.com/in/cecile-israel/ 

Website: http://easybacchus.com/ -

Blog: http://cicithewinelady.com/blog -

Email: [email protected]

Hear more episodes: https://auerbach-intl.com/podcasts

Learn more about Auerbach International: https://auerbach-intl.com

Get free quote: https://auerbach-intl.com/get-quote/

Global Marketing requests: [email protected]

Get the insurance settlement you deserve: www.IGICworldwide.com

Business intelligence and growth: Rainmakers' Forum Report Order Form

DanSing Pancakes. Outstanding way to teach kids to resist drugs, drink and smoking: www.DanSingPancakes.com

Facebook: https://www.facebook.com/auerbach.intl

LinkedIn: https://www.linkedin.com/company/auerbach-international

YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw

What Global Gurus subjects would you like to learn (more) about? 

[email return to [email protected]]

How did a young French woman build a wine business in China when she didn’t speak the language or know anyone when she started? Cecile Israel, who became known as Ceci The Wine Lady, presents her fascinating professional background and desire to bring wine to a wide audience. With marketing methods very different from the West’s, she also elaborates the in-depth role and centrality of “Guanxi,”  the importance of branding, the use of apps and influencers, other innovative methods, and differences with business life in France.

{You can hear the full episode on Friday, February 10th}