Listen to 30-year wellness and fitness veteran Glenn Colarossi discuss the merging of health and hospitality in senior living. Trends discussed include wearable health technology, functional fitness, outdoor exercise, wellness playgrounds, social cognitive programs, and much more.
Glenn Colarossi is a 30-year veteran of the health/wellness/spa space. As Executive Director for newly renovated Atria Stamford, CT, he offers a lifestyle of choice, with industry-leading quality standards and customized care options. Glenn uses his wellness background to promote a healthy and productive lifestyle, along with his business acumen owning and operating health and wellness properties. Atria has over 20,000 senior units throughout the United States.
Glenn has been an owner/operator and consultant to some of the best health clubs/spas in the world. Some of the more notable clubs that he has owned include The Downtown Athletic Club in Miami Florida, and the Landmark Athletic Club in Stamford Connecticut. He was engaged by Starwood Hotels to assist in the development of the WestinWORKOUT (Starwood’s branded fitness concept). Subsequently, he developed fitness brand standards for Fairmont Hotels and Resorts, Miraval, TDIC (Tourism Development Investment Corporation Abu Dhabi), and InterContinental Hotel Group. His client list is that of a “who’s who in quality” - Four Seasons, Mandarin Oriental, W, St. Regis, Fairmont, WCI, Luxury Collection, The Plaza Hotel, and Frette to name a few.
He earned a master’s degree in Exercise Physiology from Adelphi University and did post-graduate work at the University of Physical Culture in Moscow. He has served on the Connecticut Governor’s Council on Fitness and was an advisory board member for; ICAA (International Council on Active Aging), ACE (American Council on Exercise), ACSM (American College of Sports Medicine, Health Fitness Journal) and the Keiser Institute on Aging. He has been a presenter/panelist at prestigious events around the world, from the International Hotel Show (Rome and Venice), NYU Real Estate Investment Conference, IHRSA, Club Industry, US Real Estate Opportunity & Private Fund Investing Forum, and mini-conference for the White House Conference on Aging. He has been quoted extensively by trade publications, as well as, the New York Times and the Wall Street Journal. He is also the former President of Hospitality for Cybex (NASDAQ cybi).
Technology and AI will continue to drive innovation in senior living.
Partnerships will enable implementation of mixed-use, multigenerational facilities to support the changing needs of older adults, (Atrium is partnered with progressive real estate developer The Related Companies, owner of Equinox fitness clubs and hotel.
Wellness solutions such as hyperbaric oxygen therapy to increase cognitive function, salt therapy and IV infusions
Senior living can take a page from hospitality—incorporating basics like an in-room TV Channel to post the daily activities and provide real-time staff and resident communication.
Look for in-room wellness solutions like Hilton's Five Feet to Fitness to play a larger role with the new normal of Covid-19. Senior facilities must address additional challenges such as the hazard of falls.