A famous guy once said, "Pay no attention to that man behind the curtain!" But he was a grifter. In fact, going behind the scenes—whether it's a factory tour or cooking show—can be a valuable experience for both visitors and guides. In this episode, we crash a middle school field trip to the Method soap factory on Chicago's South Side. We also hear from Basecamp's CEO Jason Fried on his YouTube series on making design decisions and from the managing partners of Zingerman's Bakehouse in Ann Arbor, Michigan on why they don't believe in secrets.