On the NOSH Podcast this week, editor Carol Ortenberg and reporters Adrianne DeLuca and Brad Avery discuss the U.S. government’s suit against Amazon, how CPG brands’ differing approaches to selling on the retail platform and dive into recent shake ups in meal kit delivery space. 

Carol then goes completely nuts – during a chat with Nuts.com’s new CEO PJ Oleksak and chairman Jeffrey Braverman. The trio discusses how the nut empire was built, the ever-changing landscape for an ecommerce, DTC-based company and where the brand has grown since its original offerings in B2B.

 

In this episode:

2:00 - The Federal Trade Commission (FTC)’s antitrust lawsuit against Amazon leads the team to discuss the tightrope CPG companies must walk when utilizing the platform. 

10:00 - What’s the state of meal delivery kits? Adrianne walks through the roughly $130 million sale of Blue Apron to the privately-held Wonder Group and Wellfull’s approach with its relaunch of Jenny Craig.

19:00 - Chief Nut, (a.k.a. newly appointed CEO) PJ Oleksak and Chairman (Chair Nut?) Jeffrey Braverman of Nuts.com joined Carol to talk about why paying $700k for a domain was worth it in the long run. 

33:00 - The two executives dive into the impact of COVID on DTC companies and how to “keep it hungry” in ecommerce through diversification.

40:00 - Nuts.com has – at times – zagged when other ecommerce brands have zigged, opting to focus its strategy on in-house marketing and operations efforts rather than selling on Amazon or tapping TikTok.

 

“Our customers are obsessed. They’re evangelical. It’s a ‘if you know, you know’ brand but the reality is we don’t want it to be an ‘if you know’ brand. We need to invest in building the brand. ”

 -Nuts.com CEO PJ Oleksak

“The reality is now that about 67% of product searches start on Amazon. Maybe we should be more open-minded to that.”

-Nuts.com founder Jeffrey Braverman

 

About the NOSH Podcast

The staff of NOSH.com takes listeners inside the business of natural, organic, sustainable and healthy food during the NOSH Podcast. Using interviews and discussion, the team illuminates the news, brands, people, trends, and money affecting the world of packaged food.

New episodes are released every week. Send us comments and suggestions anytime to [email protected].

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