Lumo: https://lumo.ag/

Great episode for you today with Devon Wright of Lumo. The Lumo story is really interesting for a number of reasons. One of which is that they have managed to take on venture capital, but still remain very focused on serving a very specific market within agriculture. As you’ll hear they have resisted the temptation that has led to the demise of so many agtech companies to try to be for everyone and rapidly expand to as many acres as possible. But Lumo is focused exclusively on wine grapes, and for a long time only wine grapes in the areas of Sonoma and Napa Counties in California. 

Also, Devon is just an interesting dude. I’ll read his bio here to give you a sense of what I’m talking about: 

Devon Wright is an entrepreneur, investor, and the co-founder and CEO of Lumo, where he and his team are on a mission to massively improve food and freshwater security by giving farmers the best irrigation system in the world. He sold his first startup, a local marketing platform for restaurants, to Yelp in 2017. When he’s not helping growers dial in their irrigation precision or providing advice to other early-stage startups, he’s spending time with his wife and three young daughters on their little farm, or writing cheesy sci-fi romance.