Sarah Spain has spent nearly two decades shaping the way we talk about sports—from breaking down barriers in early sports radio to co-creating ESPN’s first all-women podcast. Now she’s back with Good Game—a first-of-its-kind, daily podcast spotlighting the stories, stats, and stars driving the explosive growth in the popularity of women’s sports. Sarah joins Laura to talk about her journey to airtime and why telling better stories isn’t just good journalism—it’s part of the game plan for growth.

 

00:00 Introduction and Early Aspirations
02:26 Realizing a Career in Sports Broadcasting
05:06 Breaking into the Industry
07:37 Finding Her Style and Voice
09:43 The Importance of Humor and Listening
12:29 Challenges and Evolution in Women's Sports Coverage
16:21 Community Building and Engagement
20:24 Commercialization and Brand Engagement
29:12 Closing Thoughts and Future Projects

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