Good Girls Get Rich | LinkedIn Strategy for Accomplished Women

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen shares how you can use LinkedIn to maximize virtual events and conferences.

COVID has changed our world, and that includes the way we network. With many events being held online, it's important to learn how to connect with others virtually.

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We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

I miss in-person events and conferences. But with current limitations due to COVID, it's important that we learn how to network on virtual events. It can be difficult to adjust to at first, but once you get the hang of it, you might find virtual-event networking to be more beneficial than in-person networking! So how can you use LinkedIn to maximize virtual events?

1) Ramp Up Your LinkedIn Profile

First, start by making sure your LinkedIn profile is in tip-top shape. Your profile is the place to display who you are and who you're becoming. If you need help fine-tuning your LinkedIn profile, there are countless Good Girls Get Rich episodes for you to listen to and learn from!

2) Strategically Connect with People

Next, when you're attending the virtual event, you'll most likely be divided into a break-out room. When you are in the break-out room, take time to get to know the people, and take notes about the people you're connecting with. Then, block out an hour after the event to spend time following up with the people you connected with.

3) Follow Up

Of course, you can't connect with everyone, so prioritize who you think you could collaborate with the best. Then, make sure to connect with them on LinkedIn, and try to set up a time to jump on a phone call with them.

Virtual events bring many networking opportunities, and LinkedIn is an invaluable tool to help you connect with others and move forward in your business goals!

Episode Spotlights:

• Where to find everything for this week's episode: karenyankovich.com/156
• Introducing this episode's topic (1:46)
• Virtual networking can be better (3:58)
• Ramp up your LinkedIn profile (4:53)
• Strategically connect with people (6:37)
• Follow up (12:06)
• Episode recap (13:17)

• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode
• karenyankovich.com/call

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Heather Denniston and Karen discuss the importance of health and wellness.

Heather, the owner of WELLFITandFED was a chiropractor for 25 years who then left that behind to move into presenting and consulting. Inspired by her own personal journey, Heather is passionate about wellness and how it impacts your work.

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We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

Here at Uplevel Media and She's LinkedUp, we talk quite a bit about your mindset because having the right mindset determines your success. Something that accompanies that and can even affect your mindset is your overall health and wellness.

Heather Denniston is passionate about living a healthy lifestyle. Your physical health influences more than just what you can physically accomplish. It affects your mood, mindset, and drive to accomplish things.

Knowing where to start on the journey to a healthier life can be difficult. In Episode 155, Heather shares some ways to get and stay motivated. Listen in!

Episode Spotlights:

• Where to find everything for this week's episode: karenyankovich.com/155
• Introducing this episode's guest, Heather Denniston (1:24)
• Heather's story (2:48)
• Heather's personal journey (6:10)
• How to start getting fit (7:52)
• The connection between work success and wellness (13:33)
• Leading a full-color life (20:00)
• Where you can find Heather (23:16)

• Where you can find Heather Denniston
  • Website
  • LinkedIn
  • Instagram
  • Facebook
  • YouTube
  • "DISCOVER YOUR WELLNESS WHY" Free Gift
• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen shares how you can use Clubhouse to connect with potential clients.

Clubhouse is the place for casual, drop-in audio conversations, and it's a great place to meet potential clients. Let's get started on setting up your account!

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We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

Not on Clubhouse yet? Now's the time to join! It's a great way to connect with potential clients. How can you get started? Glad you asked!

Your Clubhouse Bio

Start by customizing your Clubhouse bio. You want to position yourself as though you're peers with the most influential people. And don't forget to include a link to your LinkedIn profile!

Check Your LinkedIn Profile

How long has it been since you last updated your LinkedIn profile? Take a look, and update anything that needs updating. Make sure you have a customized LinkedIn URL as well.

Get in the Right Rooms

Seek out rooms that have people you're dying to meet and have potential clientele. Once you're in those rooms, don't be scared to raise your hand!

Once you start joining rooms and connecting with people, send them over to your LinkedIn profile, and watch your bank account grow!

Episode Spotlights:

• Where to find everything for this week's episode: karenyankovich.com/154
• Introducing this episode's topic (1:45)
• Your Clubhouse bio (6:00)
• Check your LinkedIn profile (7:11)
• Customize your LinkedIn URL (7:50)
• Join the right rooms (8:04)
• Get them over to LinkedIn (10:19)
• Episode recap (13:17)

• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode
• karenyankovich.com/call
• Update your LinkedIn URL

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Meridith McCarty and Karen discuss hiring a virtual assistant.

Meridith is an outsourcing expert and owner of McCarty Virtual Services, a full-service virtual assistant agency. She has been working 1:1 with business owners for the last two years on how to most efficiently outsource to a virtual assistant to maximize revenue and minimize time-consuming tasks.

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We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

As a small business owner, it can be hard to know where to start when hiring a virtual assistant. Knowing when to hire, how much to pay, how to onboard successfully — these issues and more are common concerns.

Meridith suggests that small businesses hire a VA before they absolutely need one. By hiring early, this allows the entrepreneur to find the right VA without rushing. If rushed, there's a good chance the VA might not be the best fit, and the entrepreneur won't have time to set them up for success.

In Episode 153, Meridith McCarty talks about this and so many more helpful tips on how to make hiring a virtual assistant a success. Listen in!

Episode Spotlights:

• Where to find everything for this week's episode: karenyankovich.com/153
• Introducing this episode's guest, Meridith McCarty (1:32)
• Meridith's backstory (2:57)
• How to hire your first virtual assistant (4:09)
• What to set up before you hire a VA (8:26)
• How to make it feel like you're building a team (10:20)
• The monetary benefit of hiring a VA (12:07)
• How to find a VA that's a good fit (13:15)
• One VA can't do everything (15:12)
• The first step in onboarding a VA (16:27)
• Additional advice (17:43)
• Where you can find Meridith (19:00)

• Where you can find Meridith McCarty
  • Website
  • Facebook
  • Facebook Group
  • Instagram
  • Meridith's Outsource Guide
• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen shares how you can use video to connect on LinkedIn.

In our virtual world, it can be hard to stand out from the crowd when marketing your business. Video is a great tool to show up and stand out on LinkedIn.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

The pandemic has shifted the way we do things. More and more people are working virtually. They're also connecting virtually. With more and more virtual content that's shared, it can be hard to stand out from the crowd. Video is a great way to stand out and connect with your audience on LinkedIn. Here are four ways you can do that!

Dropping a Link

The is the simplest and quickest way. If you already have content living somewhere online (YouTube or Vimeo, for example), you can copy the link, paste it in the LinkedIn post box, and publish it. Just keep in mind… having to click a link might deter some of your audience from watching your video.

Native Video

Native video is video published directly to LinkedIn, no link required! The beauty of native video is that it will auto-play for your audience. Simply upload a video you've previously recorded to LinkedIn and click publish!

LinkedIn Live

LinkedIn Live allows you to, as the name suggests, be live with your audience. Just know that LinkedIn Live is still in the beta stages, but you can apply using the link below.

LinkedIn Stories

LinkedIn Stories is relatively new. The cool thing is that you'll likely have quite a few viewers of your Stories since not too many other people are posting their own Stories.

There are many ways to interact with your connections, video being one of them. The more videos you post, the more engagement you should see!

Episode Spotlights:

• Where to find everything for this week's episode: karenyankovich.com/152
• Introducing this episode's topic (1:55)
• Four ways to use video on LinkedIn
  • Dropping in a link (3:55)
  • Native video (5:48)
  • LinkedIn Live (8:00)
  • LinkedIn Stories (10:03)
• Episode recap (11:18)

• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode
• karenyankovich.com/call
• Apply for LinkedIn Live

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Chelsea Martin and Karen discuss how you can connect with your clients through direct mail and cookies.

Chelsea Martin is the co-owner and head of marketing at Noms Bake Shop, the industry expert in the art of convenient corporate gifting that leaves a lasting impression. Chelsea and the Noms team specialize in making sure you and your company make a lasting impression on past, current, and future clients with premium customizable packaging and delicious cookies that will actually be enjoyed.

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We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

In our modern world, everything is online, and we've lost the art of human-to-human marketing. How many times have you received a marketing email from a company and deleted it without even opening it? Probably more times than you can count.

Chelsea Martin understands the art and wow-factor of connecting with others through direct mail. Her company is in the business of customized gift baskets (which often contain cookies). When a company hires Noms Bake Shop to deliver a basket to a client or potential client, those on the receiving end are nothing short of impressed.

Email marketing has its place, but you need to stand out. You need to connect with clients. If you're not connecting, your marketing will be fruitless. Try reaching your clients with the help of Noms Bake Shop. You won't regret it!

Episode Spotlights:

• Where to find everything for this week's episode: karenyankovich.com/150
• Introducing this episode's guest, Chelsea Martin (2:00)
• Noms Bake Shop's story (3:56)
• How COVID-19 has shifted conferences (14:30)
• How Chelsea gets customers (20:43)
• The value of direct mail (23:36)
• How Chelsea's business has shifted (27:14)
• Where you can find Chelsea (32:21)

• Where you can find Chelsea Martin
  • Website
  • LinkedIn
  • Facebook
  • Instagram
  • Twitter
• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode
• hermillionairenetwork.com

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen shares how you can achieve your business goals in 2021.

Achieving your goals can be difficult, and it's easy to give up. If you follow these steps, however, you'll be on your way to achieving your goals!

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

How many times have you made the New Year's resolution to lose 10 pounds, and, by the end of the year, the same 10 pounds is still sticking with you? I get it. Resolutions can be hard to keep. However, with a few easy guidelines to follow, you can achieve your business goals in 2021!

Visualization

So, where do you start? First, begin by taking the time each day to visualize. Visualize what your day is going to look like. Visualize your week, your month, your year. Visualize what you want to do and what goals you want to achieve.

Consistent Micro-Actions

Next, water your money tree. Take 30 minutes twice a week to work on connecting with others on LinkedIn. If you don't take the time to water your money tree, it will shrivel up and die. It's not hard work, and it doesn't take much time either!

Track Where You Are

Finally, track where you are and what you've achieved. If you're not constantly aware of what you've accomplished, you won't stay motivated. Tracking is important!

By following these three simple steps, you'll be on your way to achieving your business goals in 2021!

Episode Spotlights:

• Where to find everything for this week's episode: karenyankovich.com/150
• Introducing this episode's topic (1:44)
• Visualization (5:20)
• Consistent micro-actions (7:36)
• Track where you are (9:39)
• Episode recap (11:27)

• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode
• hermillionairenetwork.com
• karenyankovich.com/call
• waterthatmoneytree.com

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Vicki Yaffe shares with Karen her advice to master anxiety in your life and business.

Vikki coaches clients to achieve MORE in LESS time by mastering anxiety, procrastination and their human brain. She also hosts the top rated F*CK Anxiety & Get Sh*t Done podcast.

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We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

Episode Spotlights:

• Where to find everything for this week's episode: karenyankovich.com/149
• Introducing this episode's guest, Vickki Louise (1:53)
• How Vikki understands anxiety (3:03)
• Getting anxiety about anxiety(4:40)
• Anxiety and procrastination (6:16)
• How our brains take the long route (8:44)
• Show up with the most bank for your minute(9:29)
• Vikki's tips on doing less (11:10)
• Build your tribe of people who will support you (24:50)
• Ideas to NOT stress over New Years Resolutions (12:12)
• Make it TINY (14:16)
• How to move forward (17:16)

• Where you can find Vicky Yaffe

o Instagram

O Website

O Free Guide

• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

148 – Her Divorce is her Business with Jennifer Hurvitz

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Jennifer Hurvitz shares with Karen her advice to budding entrepreneurs.

Jennifer is known for her no-nonsense approach to all things relationships and is proud to say she's made quite the career out of pretty disastrous circumstances...her own divorce. She's a Certified Divorce Specialist (CDS™), public speaker, best- selling author, and host of the Doing Divorce Right Podcast. Divorced since 2014, Jennifer lives in Charlotte with her two kick-ass teenage boys. Through her popular blog, The Truth Hurvitz, and weekly podcast, Jennifer helps people understand what a happy divorce can look like and how to dip their toes back into the dating world. She loves sharing her insight on how to stay in a successful marriage, too! Jen has also been featured on OprahMagazine.com, Bustle, Scary Mommy, BluntMoms, SuburbanMisfitMom, and many others. And look out for her TEDx Talk in 2021!

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We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

Jennifer created a thriving business she took her divorce and turned it into a career

Episode Spotlights:

• Where to find everything for this week's episode: karenyankovich.com/148
• Introducing this episode's guest, Jennifer Hurvitz (3:53)
• Choices (6:32)
• Jennifer originally created a blog (8:15)
• Jennifers book - "One Happy Divorce" story (10:15)
• When your family isn't happy with your raw, real advice (12:29)
• How the book turned into an award winning TV pilot (14:00)
• Jennifer is now a Certified Divorce Specialist (17:33)
• Want Jennifer to write your online dating profile? (17:55)
• What's next for Donna and C3Workspace (31:28)
• Where you can find Donna (32:45)

• Where you can find Jennifer Hurvitz

o Website

o LinkedIn

o Facebook

o Instagram

Jennifers Books:

She Podcasts

• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

It's Karen's birthday!

Celebrate with us. Listen in to Jenn Little, PR Coach for our She's LinkedUp Accelerator program, interview Karen!

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We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

• Karen was considering hiding from this birthday! 2:30
• Meet Jennifer Little, PR Coach for the She's LinkedUp Accelerator program! 3:40
• Karen's career path from 2000 – divorced, owned a company, single mom…. 6:40
• Karen's journey to digital marketing 10:00
• Oh boy, 2020! 13:10
• Who inspired Karen? 18:02
• Big mistakes to avoid! 19:50
• Why LinkedIn? 25:28
• The story of Good Girls Get Rich 29:25
• The personal stuff – Jimmy Fallon style! 32:00
• Karen wants to talk with YOU! Book HERE. 34:00

• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode
• hermillionairenetwork.com
• karenyankovich.com/call