Good Girls Get Rich | LinkedIn Strategy for Accomplished Women

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Lana Shlafer and Karen discuss manifesting your dreams.

Lana Shlafer is a mindset coach, law of attraction expert, and author of the best-selling book Manifest That Miracle. Over the past decade, she has empowered thousands of clients and students to manifest what seems out of reach, including buying their dream home, healing from a chronic illness, and meeting their ideal partner.

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We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

What do you find fulfilling? What brings you joy? Whatever that is, go after it! You have the ability to achieve what you want to achieve. It just takes consistency.

Having goals and plans are good things. All too often, however, we get scared to divert from the path we laid out for ourselves. Along the way we often discover something we enjoy more or find out a better way to do something. That's okay! If fact, it's a good thing. We just need the confidence to divert.

In this episode, I interview Lana Shlafer, and Lana says you need to have a relationship with yourself instead of berating yourself. If you're following a lift path that you have no interest in and doesn't grow you as a person, what's the point?

In this episode, Lana and I discuss what you need to do (which includes changing your mindset) to make the journey you're on miraculous.

Episode Spotlights:

• Where to find everything for this week's episode: karenyankovich.com/136
• Introducing this episode's guest, Lara Shlafer (2:54)
• Make real connections, not fake ones (11:09)
• The danger of gurus (13:40)
• Lara's manifestation journey (17:16)
• Failure is okay, but you have to take action (23:20)
• Lara's book (26:20)
• How to find out more about Lara (36:28)

• Where you can find Nicola Wilkes
  • Website
  • LinkedIn
  • Facebook
  • Instagram
  • Get your free copy of Lana's book
• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode

Help Us Spread The Word!

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If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen explains why there is a difference in failing and calling yourself a failure.

Failure is part of success, and it's time to embrace failure. There's a difference in failing and being a failure. Learn how to fail correctly so you can achieve success.

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We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

You can't have success without failure. In order to succeed, you have to fail and learn from those failures. It's reported that Walt Disney was fired from his newspaper job for lacking creativity. Not only is that shocking, it's inspiring!

You Will Fail

It's almost guaranteed you will fail. Entrepreneurs tend to be scared that their products and services will fail when they launch. Guest what… they probably will, and that's okay! Through the failure, you'll realize what you can and should do differently and better.

Tweak Your Connections

One factor in succeeding is connecting with the right people. And as you continue to connect with others, you might be meeting really interesting people, but you might find there's a disconnect between your connections and closing a sale. Tweak who it is you're connecting with and your method of connecting with them until you find the sweet spot.

You Have to Plan

In the path to success, you have to have a plan. A plan is important, because, when you fail, you need to know what to change. If you have no plan, it's hard, or potentially impossible, to know what went wrong. With a plan, you can pinpoint what went wrong and make adjustments.

Failure is part of life. It's also critical to succeeding. Learn to start embracing failure so you can find success.

Episode Spotlights:

• Where to find everything for this week's episode: karenyankovich.com/135
• Introducing this episode's topic (2:11)
• Inspirational stories (4:24)
• Keep persevering (6:32)
• If your products and services fail, adjust them (7:27)
• Tweak your connecting with people (10:21)
• You have to plan (13:40)
• Episode recap (16:39)

• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode
• Be a guest on Good Girls Get Rich

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Nicola Wilkes and Karen discuss the importance of mindset.

Nicola Wilkes is the owner of Seriously Stylish Business. As a high-performance coach, she specializes in guiding design-related businesses to reach their highest levels of success. She's also a specialist in brand management, promotion, and fast growth.

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We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

Mindset is important. It could literally make the difference in whether your business succeeds or fails. However, most entrepreneurs don't focus on their mindset.

Let's say we have two business owners. Both do great work. One owner doesn't view her brand as being unique or special. She believes that the work she does is equal to her competitors', potentially sub-par to some. This attitude reflects in her marketing, and her audience sees it.

The other owner understands the importance of mindset. She knows that her business is unique, and she believes that the work she delivers isn't just equal but better than that of her competitors. Her attitude also reflects in her marketing, and her audience views her company as the better business to work with.

Mindset plays a vital role in every facet of your business. To learn more about the importance of mindset, listen to Episode 134!

Episode Spotlights:

• Where to find everything for this week's episode: karenyankovich.com/134
• Introducing this episode's guest, Nicola Wilkes (2:29)
• The importance of your brand (7:28)
• How your LinkedIn profile helps deepen connections (10:56)
• The importance of human-to-human marketing (13:26)
• The role of mindset (14:34)
• The balance of mindset (32:16)
• How you can work with Nicola (32:57)
• How to find out more about Nicola (34:45)

• Where you can find Nicola Wilkes
  • Website
  • LinkedIn
  • Facebook
  • Twitter
  • Instagram
  • Nicola's complimentary 50-minute call
• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen shares how to improve your search results.

People are searching for you, even if you don't realize it. It's important that you take control of the content that shows up when someone Googles your name.

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We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

It's no secret that we Google everything. We Google businesses, restaurant and product reviews, celebrities… the list goes on. If everyone does their research before making a purchase, wouldn't you expect people to Google your name before doing business with you?

Whether you know it or not, people are Googling you. When they search for you, you don't want your high school prom photos to pop up. You want only what's going to help you and your business to pop up. And guess what… it's possible to control what shows up! You need to drown out the less important information by putting more pertinent information out there.

How to Improve Your Search Results

1. Build Your LinkedIn Profile. The most effective way to improve what shows up when people Google your name is to… you guessed it… build a great LinkedIn profile. On LinkedIn, you can control exactly what you want others to know about you. The stronger your profile, the better your search results will be.
2. Gain More Publicity (#1). You read that right… gain more publicity. You might be thinking, "Of course I want to gain more publicity, but how do I do that?" Glad you asked! For starters, check out helpareporter.com. On HARO, you have the ability to show up as the expert and write articles that pertain to your industry.
3. Gain More Publicity (#2). What magazines and articles do your audience read? Find the articles that pertain to your industry, see who wrote them, and connect with those authors on LinkedIn. Then share, share, and share their content until you have the opportunity to write for them or be featured in one of their articles.
4. Podcasting and Blogging. The more you podcast and blog, the more content you'll have out there. And the more content you have out there, the better the results that show up on Google will be. But don't stop at writing and podcasting your own content. Connect with other podcasters and bloggers and try to gain visibility on their shows and articles. (Hint: connect with these people the same way you connect with reporters in #3 by connecting with them on LinkedIn.)

Improving your search results may seem like a daunting task, but if you follow these simple steps, your Google results will improve in no time.

Episode Spotlights:

• Where to find everything for this week's episode: karenyankovich.com/133
• Introducing this episode's topic (2:16)
• Take control of your LinkedIn network (6:00)
• Gain more publicity (7:44)
• Connect through podcasting and blogging (13:11)
• Episode recap (15:35)

• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode
• Be a guest on Good Girls Get Rich
• Episodes on building a better LinkedIn profile:
  • Three Secrets to Writing a Great LinkedIn Headline
  • Three New and Powerful LinkedIn Tools
  • Three Simple LinkedIn Profile Updates
• Episodes on how to make a pitch:
  • The Power of PR with Amanda Berlin
  • Using PR and the Media for Visibility with Christina Daves

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Katrina Sawa and Karen discuss why raising prices is the most important thing a business can do to make more money.

Katrina Sawa is known as The Jumpstart Your Biz Coach because she literally kicks her clients and their businesses into high gear. Katrina is an international best-selling author founded the Int'l Entrepreneur Network to serve tens of thousands of businesses around the world.

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We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

We're in the middle of a pandemic, and many people are wondering, "What can I do to make more money?" The answer: raise your prices. That might seem crazy since a lot of people are struggling right now, but trust me… it works!

Let's say, in order to reach your sales goal for the week, you have to pitch 20 different people. Not all 20 will buy, but of the ones who do, they'll have helped you meet your sales goal.

Now, if you were to double your prices, fewer people might buy, but you'll still make the same amount by the end of the week because you made double the money per sale.

If doubling your prices runs away half your client base, it's okay. You can afford to lose half your clients since that means doing half the work while making the same amount of money.

Raising prices takes guts. It's not an easy mindset shift. But once you do raise your prices, you'll reap the benefits.

Listen more about how and why you should raise your prices by listening to Episode 132 with guest Kristina Sawa.

Episode Spotlights:

• Where to find everything for this week's episode: karenyankovich.com/132
• Introducing this episode's guest, Katrina Sawa (1:51)
• Katrina's journey (3:58)
• Katrina's shift from door-to-door sales (6:40)
• Who Katrina helps now and how she helps them (8:22)
• Can you charge high prices? (12:42)
• Why conversational marketing is important (16:20)
• Where to start pivoting your business (18:05)
• How to get Katrina's help (19:14)
• How to find out more about Katrina (23:29)

• Where you can find Katrina Sawa
  • Website
  • LinkedIn
  • Facebook
  • Twitter
  • Instagram
  • Katrina's free trainings
• Join the Free LinkedIn Workshop
• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen discusses how to take advantage of the 3 new and powerful LinkedIn tools.

LinkedIn is an ever-improving platform, and you should improve with it. Knowing what changes to make to your profile when updates come out can be challenging. Karen details what changes you should be making and how to make them.

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We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

LinkedIn regularly rolls out changes that make the platform a better place to build human-to-human connections. When new changes come out, it's important that you take advantage of those features. Here are 3 new and powerful changes LinkedIn has made this year.

3 New and Powerful LinkedIn Tools

1. Correctly pronouncing someone's name instantly builds a connection, especially if they have a difficult name to pronounce. LinkedIn has very recently given us the ability to add a voice recording of our names to our profiles. Next time, before you meet with someone over the phone or in person, take a look at their profile and listen to their name's pronunciation. It's a powerful tool for connecting with others. And don't forget to return the favor and add a recording of your name to your profile.
2. LinkedIn recently raised the limit of characters allowed in the About and Headline sections. In the About section, use every character that you can. It explains who you are, and the more information and keywords you provide, the higher you'll pull up in LinkedIn searches. In the Headline, you now have more room to add those extra words you might not have been able to fit before.
3. LinkedIn has removed Media from the About section and turned it into its own Featured section. The amazing thing about the Featured section is that it's basically a call-to-action section. You can add images with links that go directly to the webpage you're promoting. You can add multiple images and links in the Featured section, but it's best to keep it down to two.

To learn more about these 3 new and powerful LinkedIn tools and how to take advantage of them, take a listen to this episode!

Episode Spotlights:

• Where to find everything for this week's episode: karenyankovich.com/131
• Introducing this episode's topic (2:19)
• How to turn your LinkedIn profile into a money tree (4:08)
• Add a voice recording of your name on LinkedIn (4:46)
• Increased characters in About and Headline (8:51)
• The LinkedIn Featured section (12:11)
• Episode recap (17:55)

• Join the Free LinkedIn Workshop
• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Sarah Michelle Brown and Karen discuss why video is so important for your business and how you can get comfortable on camera.

Sarah Michelle Brown is a video coach, filmmaker, and actor who empowers big-dreaming entrepreneurs to stop hiding from their cameras and start feeling confident making videos so they can create more visibility, more income, and have a bigger impact with their work.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

It's the year of the video – we heard that in 2018, in 2019, and now in 2020. That means video isn't going anywhere, and it's a critical tool for your business. And while you need a professional sales videos, there's something special about the turn-on-your-camera-and-just-start-filming videos.

The Benefits of Video

Posting these videos on social media, whether they be live or pre-recorded, allows your audience to feel more connected with you in the moment. It closes the gap between student and teachers and allows your audience to feel more like peers.

Overcoming Hesitancy

Even if you're ready to start using videos to promote yourself on LinkedIn, you might be hesitant. Being in front of a camera tends to make people self-conscience. Sometimes they feel like they can't handle it and don't have the talent. Hear this… talent is a myth.

Sarah Michelle Brown teaches that you have to practice to get better. Who cares if your first videos aren't good! You'll get better as you go. Just show up as yourself.

It might feel awkward at first, but once you get used to being on video, you'll see the benefits. Posting your videos on social media like LinkedIn will help your audience to feel less alone and make meaning connections.

Listen to this episode to learn more about making your first video, myths about being on camera, and the benefits video will bring your business.

Episode Spotlights:

• Where to find everything for this week's episode: karenyankovich.com/130
• Introducing this episode's guest, Sarah Michelle Brown (2:47)
• What and when to video (8:00)
• Maintain who you are (10:47)
• One of the biggest mistake entrepreneurs make with their videos (11:41)
• No-pressure videos (13:55)
• Myths about being on camera (16:50)
• Show up as yourself (21:15)
• Talent is a myth (22:20)
• Tip for making videos during these challenging times (30:10)
• Sarah's visibility challenge (35:55)

• Where you can find Sarah Michelle Brown
  • Website
  • LinkedIn
  • Facebook
  • Twitter
  • Instagram
  • 28 Types of Videos
• Join the Free LinkedIn Workshop
• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen shares how to market to potential partners on LinkedIn.

Ever wished you can get in front of more audiences? I bet. Not sure how to make it happen? Karen shares how you can utilize LinkedIn to build joint ventures.

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We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

Making pitch after pitch after pitch on LinkedIn can be profitable if done correctly, but it's tiring. What if there were a way that you can get in front of much larger audiences without having to constantly make pitches? There is, and it's possible through joint ventures.

How to Utilize Joint Ventures on LinkedIn

Partnering with others on LinkedIn who serve similar audiences as you is a great, effective way to quickly get in front of larger audiences. Knowing where to start when searching for partners can be challenging. Here are three ways to get started building those relationships:

1. Start by digging into your existing network. Chances are that you're already connected with people on LinkedIn who serve similar audiences as yours. Find them, reach out to them, and tell them that you'd like to collaborate with them on how you can serve each other's audiences.
2. Connect strategically with possible referral partners. For example, let's say you're part of a virtual summit. Reach out to some of the other speakers, mention that you were both part of the summit, and bam – instant connection.
3. Think about other networks. Let's say you're part of a Facebook group and you really love what they're doing. Find who the admin of the group are, search for them on LinkedIn, tell them you love their work and that you think there could be a great partner relationship.

Building joint venture relationships instantly places you in front of more audiences. Listen to this episode and learn more about how you can build collaborative relationships.

Episode Spotlights:

• Where to find everything for this week's episode: karenyankovich.com/129
• Introducing this episode's topic (2:14)
• Partner marketing (3:57)
• Dig into your existing network (7:26)
• Connect strategically with possible referral partners (9:07)
• Think about other networks (11:05)
• Episode recap (13:04)

• Join the Free LinkedIn Workshop
• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Christine Gritmon and Karen discuss how small businesses need to get creative with online marketing during the COVID-19 pandemic.

Christine Gritmon, the owner of Christine Gritmon, Inc., teaches growth-minded small business owners how to tell their brand story online in efficient, effective ways that value their time and money.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

The COVID-19 pandemic has hit many small businesses hard. While unable to sell their products and services, many businesses stopped marketing altogether. But as Christine says, "If it's time to eat, it's time to market."

Knowing how to utilize online marketing, especially during a pandemic, can be challenging. That's why creativity is necessary.

The beauty in online marketing is that it allows you to reach a wider audience than traditional marketing allows. It also allows you to stay in front of others, even when they can't visit your business in person. And when they are finally able to visit in person again, they'll remember you over your competition because you didn't let them forget you.

One thing to keep in mind while marketing online is you need to leverage the human connection. People don't want to be sold to. So instead of asking them to buy from you, tell them more about what you're selling. Provide value, show them behind the scenes, and make a human connection.

Listen to this episode to hear how other businesses have gotten creative during the pandemic.

Episode Spotlights:

• Where to find everything for this week's episode: karenyankovich.com/128
• Introducing this episode's guest, Christine Gritmon (2:12)
• Christine's story (4:21)
• Where marketers go wrong on social media (10:35)
• Why small businesses need social media (13:03)
• The impact of COVID-19 and digital marketing (16:14)
• How others are getting creative with online marketing (23:26)
• The silver lining in the pandemic (30:07)
• Dig into untapped opportunities (31:09)
• The importance of the word "virtual" (33:51)
• How to learn more about Christine (37:59)

• Where you can find Christine Gritmon
  • Website
  • LinkedIn
  • Facebook
  • Twitter
  • Instagram
• Join the Free LinkedIn Workshop
• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen shares how to make your relationship-based marketing efforts effective.

Building relationships is how you land big-ticket clients, but sometimes people aren't ready to move forward after you first meet them. Relationship-marketing is the most effective way to stay in front of them so you're there when they're ready to move forward.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

Even pitched someone who wants to do business with you but it's just not the right time for them to move forward? Things happen, and life gets in the way. The value in LinkedIn and relationship-based marketing is that you are able to genuinely stay in touch with that person, and you'll be around when they're ready to move forward.

Best Relationship-Marketing Methods

You might be wondering, "How do I do this?" The best place to start is on LinkedIn. After you first meet them, follow up with them occasionally. Be genuine, don't pitch them, and ask questions about themselves. Maybe there was a program they'd been working on. Ask them how that's going. Maybe there were some life changes happening. See how they're doing.

Another way to stay in touch is to share their posts. By sharing their posts, you're helping them gain more visibility. That's always a good thing.

You can also find them a referral. Maybe the person you're building a relationship with is a yoga instructor. If you have a friend who's into yoga, refer them.

In everything you do, you want to provide value. Stay in touch, be genuine, provide value, and when they're ready to move forward, you'll be in the right position to do business with them.

Episode Spotlights:

• Where to find everything for this week's episode: karenyankovich.com/127
• Introducing this episode's topic (1:56)
• How to develop relationships (6:46)
• The benefit of LinkedIn Sales Navigator (7:55)
• Find them a referral (10:28)
• Episode recap (13:15)

• Listen to the LinkedIn Sales Navigator episodes: Part 1 | Part 2
• Listen to the episode with Brian Fanzo
• Join the Free LinkedIn Workshop
• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict