Good Girls Get Rich | LinkedIn Strategy for Accomplished Women

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Erica Duran shares with Karen how to grow your online business.

Erica Duran is an international online business strategist and freedom lifestyle mentor. She's the creator of the Get Paid for Your Presence Method. She's also the host of The Erica Duran Show.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

In the process of growing an online business, it's easy to get caught up in overcomplicating what needs to be done. Budding entrepreneurs often get caught up in setting up an amazing website, creating a 15-message email series, purchasing business cards… need I go on?

While all these things are good, they're not doing you the service of gaining business. Erica Duran shares with us in this episode how to effectively start gaining income in your online business.

Hosting Events

When starting and growing an online business, hosting events isn't at the top of most entrepreneurs' lists. In reality, it's one of the most important things you can do to skyrocket your online company.

By hosting events, you're growing awareness. And awareness really makes a difference. Hosting events also allows you to dive deeper with people and build trust.

Unsure how to lead an event? Wondering if the event should be online or in person? Find the answers to these questions and more by listing to this episode!

Episode Spotlights:

• Where to find everything for this week's episode: karenyankovich.com/126
• Introducing this episode's guest, Erica Duran (2:04)
• Erica's pivot (4:30)
• How to start and grow income in a digital business (6:33)
• Put events on your calendar (10:19)
• Give your audience the "how" (12:45)
• Attracting the high-paying clients (15:56)
• Attracting sponsors (18:27)
• How to learn more about Erica (22:51)

• Where you can find Erica Duran
  • Website
  • Join Erica's Facebook Group
  • Listen to The Erica Duran Show
  • LinkedIn
  • Facebook
  • Twitter
  • Instagram
• Join the Free LinkedIn Workshop
• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen shares how to accumulate LinkedIn Recommendations.

LinkedIn Recommendations show the world who you are and why they can trust you. The more Recommendations you have, the better. Karen shares how to accumulate Recommendations.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

Most likely, you already have testimonials on your website. Testimonials are an important tool to show others that they can trust you and your business, but what if there were an even more effective way to utilize those testimonials? Enter LinkedIn Recommendations.

When reading testimonials on a website, there's no way to know if those testimonials are genuine or if they came from that person's family and friends. LinkedIn Recommendations, however, are written by LinkedIn users, so you know who is writing the Recommendation. Another benefit is that once someone reads a Recommendation, they can then click through to the profile of the person who left the Recommendation and ask additional questions about the person they're looking to work with.

How to Accumulate LinkedIn Recommendations

You might be wondering, "How do I get Recommendations?" The most effective way is to give genuine Recommendations strategically. Think about who it is that might write a Recommendation for you if you write a Recommendation for them.

Another way to get Recommendations is to ask for them. If someone is complementing your work, try asking, "Would you mind popping that in a LinkedIn Recommendation?" More often than not, they'll do it. It's also okay to cold ask.

Start giving LinkedIn Recommendations, accumulate them for yourself, and watch your business opportunities skyrocket.

Episode Spotlights:

• Where to find everything for this week's episode: karenyankovich.com/125
• Introducing this episode's topic (1:53)
• The confidence to use LinkedIn Recommendations (3:45)
• The power of LinkedIn Recommendations (4:45)
• What is a LinkedIn Recommendation? (5:24)
• How to get Recommendations (6:49)
• How to give great Recommendations (12:15)
• Episode recap (14:27)

• Join the Free LinkedIn Workshop
• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe viaApple Podcasts
• Click here to subscribe viaPlayerFM
• You can also subscribe viaStitcher
• Good Girls Get Rich is also onSpotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Kelly O'Neil shares with Karen why and how we should be marketing to affluent clients.

Kelly O'Neil is a multi-award willing entrepreneur, profit strategist, and brand marketing expert. She's on a mission to disrupt the status quo and rewrite the rules of entrepreneurship to help entrepreneurs create high-profit and high-freedom businesses on their own terms.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

Have you ever wished you could make more money while working less? I'm sure you have. But it sounds like an unachievable dream, right? I want to let you in on a secret… it's possible!

Oftentimes in our business journeys, we start off doing business with low-price customers because we tell ourselves we're not established and experienced enough for affluent clients. And that's simply not the case!

So why are entrepreneurs scared to market to affluent clients? It's because they lack confidence. But when you change your mindset, realize how powerful you are, and display confidence, things begin to change.

The Benefit of Marketing to Affluent Clients

What's the benefit of marketing to affluent clients? Well, remember that dream we talked about? Affluent clients want to get things done quickly, and they have the money and resources to make that happen. That means you'll get to work less while making more money. It'll also afford you bigger opportunities.

Ready to reach affluent clients and make your dream come true? Listen to this episode, learn where to find affluent clientele and how to gain them as clients, and achieve your business dreams!

Episode Spotlights:

• Where to find everything for this week's episode: karenyankovich.com/124
• Introducing this episode's guest, Kelly O'Neil (2:15)
• Why you should market to affluent clients (4:10)
• Finding bigger opportunities (10:10)
• Kelly's challenges (14:10)
• Kelly's mistake (17:19)
• Why the old model of entrepreneurship is dying (20:50)
• The importance of strategy (25:51)
• Kelly's Six-Steps to the Affluent Customer Lifecycle (28:08)
• The loyalty of affluent clients (34:46)
• How to find out more about Kelly (37:31)

• Where you can find Kelly O'Neil
  • Website
  • Marketing to Millionaires Podcast
  • Join the Marketing to Millionaires Expert Summit
  • LinkedIn
  • Facebook
  • Instagram
  • Join the Marketing to Millionaires Facebook Group
• Join the Free LinkedIn Workshop
• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen discusses with Lisa Brathwaite and Simone Craig what we can be doing through a #BLM lens to support people of color.

Lisa Brathwaite is the marketing copywriter and content consultant for Uplevel Media. She helps people create and craft their stories for conscious connection.

Simone Craig is the CFO of Uplevel Media. She owns an accounting business, and she also is the host of the A Mind for Money Podcast.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

It's a sad reality but even in 2020, racism still exists. As it's been brought into view for all to see in recent weeks, are you struggling to find just what to say or do in your personal and business response?

If so, you're not alone. At Uplevel Media, we wanted to have an open, honest conversation about how #BlackLivesMatter aligns with us individually and in our company.

It's important that we at Uplevel Media make the time to take stock to ensure we're being inclusive, not exclusive. In this episode, Lisa, Simone, and I share our perspectives on issues you may be grappling with in your sphere of influence. We also examine Uplevel Media to see how we can help our clients create and feel welcomed in inclusive spaces.

We're dedicated to walking the walk, not just talking the talk—but it does start with a conversation. Listen in and join us.

Episode Spotlights:

• Where to find everything for this week's episode: karenyankovich.com/123
• Introducing this episode's guest, Lisa Brathwaite and Simone Craig (3:48)
• Lisa's introduction (4:47)
• Simone's introduction (5:35)
• Where Uplevel Media stands (9:49)
• Lisa's experience with Uplevel Media (12:41)
• Simone's thoughts on the challenge of racism (16:43)
• Having values (19:46)
• The richness of diversifying (26:05)
• What Uplevel Media should be addressing (28:00)
• Incorporating diversity (35:37)
• Closing thoughts (46:24)

• Connect with Lisa Brathwaite on LinkedIn
• Connect with Simone Craig on LinkedIn
• Listen to Simone Craig's podcast show, A Mind for Money Podcast
• Learn more about Show Up & Serve
• Listen to the podcast episode with Jess and Elsie
• Join the Free LinkedIn Workshop
• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love it if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen discusses having alternate streams of income with Jennifer Maruca.

Jennifer Maruca Platinum leader with dōTERRA Essential Oils. Karen and Jennifer share their experience with dōTERRA and how it may be an opportunity for you too.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

The old model is shifting. Instead of going to college, working the same job until they're sixty years old, and retiring, many people are now breaking the mold. They are doing what they love, on their schedule and creating freedom. Sound like something you'd like to do too?

Me too. Which is why I explored dōTERRA, not just in my lifestyle, but into my business. As an entrepreneur, I loved the idea of an additional revenue stream. This episode is about that story!

dōTERRA Essential Oils

Whether you use essential oils or not, no one can deny the fact that more and more people are looking for natural and holistic ways to stay healthy and/take care of themselves, their families and the environment around them.

dōTERRA has worked with over 100 different organizations to do research and implement essential oils into their facilities, including universities, hospitals, VA medical centers, hospices and care centers, and more. And, as a leader in the essential oil industry, dōTERRA invests in research and testing to remain at the forefront of essential oil science. "dōTERRA's mission hinges on discovering and developing the world's most potent and effective essential oils," said Dr. David Hill, dōTERRA Founding Executive, Scientific and Healthcare Initiatives. "These studies are a demonstration of our leadership in essential oil scientific advances, as well as our commitment to ensuring safe and powerful outcomes for families and individuals using dōTERRA essential oils."

dōTERRA's Medical Advisory Board is composed of board certified physicians from around the world who are leaders in integrative healthcare. Their experience with essential oil usage in their various specialties is a valuable contribution to dōTERRA's mission of educating individuals on the value of essential oils as an alternative method of care and wellness.

Why I Chose dōTERRA

If I'm going to sell a product, I want it to be a product I love… and I love essential oils. But not all essential oil companies choose to enforce high testing standards for their oils. In fact, many companies skip important steps in the testing process in order to save money or time. Unfortunately, when proper testing measures are not taken, it's impossible to ensure that an essential oil is truly "pure." To ensure that each bottle of essential oil is pure and free from contaminants or synthetic fillers, dōTERRA created the CPTG Certified Pure Therapeutic Grade® protocol. The CPTG process includes a rigorous examination of every batch of oil, along with third-party testing to guarantee transparency.

Join My Team

I've created a program for people wanting to build a dōTERRA essential oil business. When you join my team we will teach you proven systems to jump start your success. Want to learn more about joining my team? Visit thrivewithessentials.com.

Episode Spotlights:

• Where to find everything for this week's episode: karenyankovich.com/122
• Karen's experience with dōTERRA (1:21)
• Introducing this episode's guest, Jennifer Maruca (8:30)
• Jennifer's story (9:20)
• dōTERRA's growth (19:14)
• Why dōTERRA is like Karen's pension (20:54)
• Buckets vs. Pipelines (22:37)
• The new model (23:30)
• Why Karen chose dōTERRA (25:11)
• Jennifer's dedication to the business (27:31)
• The airplane analogy (28:24)
• How essential oils work and why they're powerful (32:45)
• The business opportunity of dōTERRA (37:17)
• How to find more about Karen's team (42:31)

• Where you can find Thrive with Essential Oils
  • Website
  • Instagram

• Listen to the podcast episode with Jennifer Johnson
• Join the Free LinkedIn Workshop
• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen discusses with Kami Guildner the importance of staying true to you.

Kami Guildner believes that women's voices matter. She's a connector, storyteller, and business coach for women, and she's also the host of Extraordinary Women Radio.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

For so many of us in our careers, we start off strong with a clear vision of where we're going. Along the way, though, it's easy to lose sight of that direction. It's important, both for yourself and your business, that you stay true to who you are and clarify your goals.

The Importance of Having One Message

In your business, you should have only one, clearly-defined message. Imagine, for example, that you're a podcaster. If the message of what you teach and stand for changes in each episode, your listeners are going to become confused. And a confused mind will not continue to follow you.

This same principle applies to all businesses. Your customers need to know who you are and what you stand for.

Your Mindset

As you begin the process of re-clarifying your goals, know that your voice is important. Part of staying true to yourself is having the confidence to think of yourself in a way that will uplift and encourage you. Your mindset has a tremendous effect on your success.

Start now to stay true to yourself, clarify your goals, and achieve the business of your dreams!

Episode Spotlights:

• Where to find everything for this week's episode: karenyankovich.com/121
• Introducing this episode's guest, Kami Guildner (3:30)
• How Karen and Kami first met (7:33)
• The beauty of podcasting (13:28)
• Stay true to you (14:49)
• The kind of episodes that have the most downloads (16:36)
• Having the right mindset (20:51)
• The R Factor (23:43)
• How Kami supports people with business strategies (24:38)
• How Kami got started with Extraordinary Women Radio (27:37)
• How to find out more about Kami (29:51)

• Where you can find Kami Guildner
  • Website
  • Extraordinary Women Radio
  • Extraordinary Women Connect Facebook Group
  • LinkedIn
  • Twitter
  • Facebook
  • Instagram
• Learn more about She Podcasts
• Listen to the podcast episode with Jess and Elsie
• Join the Free LinkedIn Workshop
• Sign up for the She's LinkedUp Masterclass
• Join my free Facebook Group if you have any questions about today's episode

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen shares how to grow your network.

Virtual networking has never been more important. To grow and cultivate your network, start by taking a look at your first-, second-, and third-degree connections on LinkedIn.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

Have you ever heard the phrase "It's not what you know, it's who you know"? I'm sure you have. And there's a lot of truth to that saying. As we're all navigating this unprecedented time in our lives, virtual networking has become more important than ever.

In-person networking still has its value, but while we're under shelter-in-place orders, now is the time to take full advantage of virtual networking opportunities. And that starts by growing and cultivating your connections.

LinkedIn's First-, Second-, and Third-Degree Connections

As you've most likely noticed, LinkedIn has three different degrees of connections. Ever wondered what the degrees mean? A first-degree connection is someone you're directly connected with on LinkedIn. A second-degree connection is someone you're not connected with, but you have mutual connections. Lastly, third-degree connections are the connections of your second-degree connections.

Cultivating Your Connections

The first place to start when virtual networking is to look at who you know – your first-degree connections! Find the people you're connected with that you meant to follow up with but never did. Then start a warm, heart-felt conversation with them. Remember, this isn't a sales pitch!

Growing Your Network

The next step in growing your network is to take a look at your second-degree connections. How do you know these people? Maybe you're part of the same in-person network. Maybe you know them from high school or college. Perhaps you're even both members of the same business group on Facebook.

Find the people you can relate with and start connecting with them. Keep in mind, you don't want to connect with just anyone and everyone. Make your connections targeted.

I want to see you succeed. As we're all weathering this COVID-19 pandemic together, virtual networking is the tool that will help you grow your business in stressful times.

Episode Spotlights:

• Where to find everything for this week's episode: karenyankovich.com/120
• "It's not what you know, it's who you know." (1:46)
• The fastest path to profit (5:59)
• The skill and value of virtual networking (7:56)
• First-, second-, and third-degree connections on LinkedIn (8:28)
• Go through your first-degree connections (9:31)
• Look at second-degree connections (12:49)
• Think about who you used to know (15:24)

• Learn more about LinkedIn Sales Navigator: Part 1 | Part 2
• Join the Free LinkedIn Workshop
• Sign up for the She's LinkedUp Masterclass
• Book a mastermind session with Karen and receive a free consultation plan at karenyankovich.com/apply
• Join my free Facebook Group if you have any questions about today's episode

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen interviews Monica Kang and discusses having the courage to be creative.

Monica Kang is the founder and CEO of InnovatorsBox where she is transforming today's workforce through the power of creativity. She's also the author of Rethink Creativity: How to Innovate, Inspire, and Thrive at Work.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

The COVID-19 pandemic has changed all of our lives. We're learning a new way of interacting with others, our routines have been interrupted, and some of us have lost our jobs. Now is the time to be creative and reimagine who we are – and that takes courage.

Being Creative Takes Courage

Creativity takes courage. We as people get used to routines and ways of doing things that it actually limits what we can achieve. Taking the time to reimagine how we do things can be hard and scary. But welcoming creativity into your life can help you achieve more.

How to Be Creative

How can you be creative? Let's start simple. Think about how you email co-workers and customers. Do you say a lot to get your point across? If so, think of ways you can simplify the communication and use as few emails as possible.

The more creative you become in smaller aspects of your life, the easier it will become to be creative in bigger ways. Maybe you want to change your routine, change your perspective, or break from the mold and change how others perceive you.

Creativity starts with just one step that can snowball into unlimited potential that you might not have realized you ever had.

Episode Spotlights:

• Where to find everything for this week's episode: karenyankovich.com/119
• Introducing this episode's guest, Monica Kang (3:46)
• Monica's journey (6:00)
• Creativity amid uncertainty (11:10)
• Examples of how to be creative (13:10)
• The importance of measuring your progress (14:06)
• Creativity takes prep-work (15:59)
• Building a reimagined future (19:37)
• The Eye of Curiosity (23:41)
• How to find out more about Monica (33:30)

• Where you can find Monica Kang
  • Website
  • LinkedIn
  • Twitter
  • Facebook
  • Instagram
  • YouTube
  • [email protected]
  • Her book Rethink Creativity
  • Buy her Reimagine Cards
• Watch my video interview with Monica Kang
• Join the Free LinkedIn Workshop
• Sign up for the She's LinkedUp Masterclass
• Book a mastermind session with Karen and receive a free consultation plan at karenyankovich.com/apply
• Join my free Facebook Group if you have any questions about today's episode

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe via Apple Podcasts
• Click here to subscribe via PlayerFM
• You can also subscribe via Stitcher
• Good Girls Get Rich is also on Spotify
• Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen shares how to use your birthday as a way to build meaningful relationships.

Relationship-based marketing is more valuable than sales-based marketing, and your birthday provides you a valuable opportunity to grow relationships.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

Many people on LinkedIn don't understand why they should add their birthday to their profile. After all, LinkedIn is for business, right? But don't forget, you should be focusing on relationship-based marketing, not sales-based. And birthdays are the perfect opportunities to build relationships.

LinkedIn and Your Birthday

If you include your birthday on your LinkedIn profile, LinkedIn will notify your connections when it's your birthday. And that's cool! It's nice to receive birthday wishes. But the real value is in the opportunities to build meaningful relationships.

The Fortune is in the Follow-Up

How do you build meaningful relationships on your birthday? The fortune in the follow-up. Because LinkedIn birthday messages are all private, start a personal conversation with the people who wished you a happy birthday.

Don't just say, "Thanks," or send a thumbs up and end the conversation. Have a meaningful conversation like, "Hey, remember when we…" or "I heard you've been doing…" or even "It's been a while since we've met up." As they reply back, don't let the conversation end. Keep genuinely communicating until you're able to get on the phone with them.

Be Intentional

Keep in mind, however, that you don't want to have these intentional conversations with just anybody. Take your time to look over their profiles. Are they someone you'd want to do business with? Would you be able to mutually help each other? If so, go for it! If not, just be grateful and thank them for their birthday wishes. You don't want to burn yourself out building relationships that won't go anywhere.

Keep this in mind, and as your next birthday comes around, try using this birthday technique. You'll be amazed at the business that'll roll in.

Episode Spotlights:

• Where to find everything for this week's episode: karenyankovich.com/118
• Introducing this episode's topic (2:57)
• The opposite of what you should do on LinkedIn (6:35)
• Relationship-focused, not sales-focused (8:06)
• Social media and your birthday (9:10)
• The fortune is in the follow-up (11:50)
• Be intentional (13:43)
• The most powerful thing for your business (19:36)

• Listen to the podcast episode with Sharon Haver
• Join the Free LinkedIn Workshop
• Sign up for the She's LinkedUp program
• Book a mastermind session with Karen and receive a free consultation plan at karenyankovich.com/apply
• Join my free Facebook Group if you have any questions about today's episode

Help Us Spread The Word!

It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love!

If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

• Click here to subscribe viaApple Podcasts
• Click here to subscribe viaPlayerFM
• You can also subscribe viaStitcher
• Good Girls Get Rich is also onSpotify

Take a listen on Podcast Addict

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, Karen interviews Amanda Berlin and discusses the power of personal relations.

Amanda Berlin helps entrepreneurs step into their presence, create a story that inspires others, and spread their message in the media. She's also the host of The Empowered Publicity Podcast.

#GoodGirlsGetRich

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

There's tremendous value in having great public relations (PR) and growing your following. Amanda Berlin shares with us in this episode why it's so important and how you can make it happen.

Telling Your Own Story

You're the one in control of your story, so you should be the one telling it. You, a small business owner, should be showing the world who you are and what you do in your own voice. As you share this authenticity with others, your platform and following will grow.

How to Grow Your Platform

Growing your platform and following might seem like an overwhelming task. In reality, it's quite simple. You just need to employ the grassroots techniques Amanda teaches. Start by making genuine, personal connections.

When someone shares an article that connects with you, reach out to them and tell them why you liked it, then share it with your audience. It builds their visibility while helping you make a genuine connection. Reach out to someone you want to get to know and extend the offer for them to join your podcast. Try to join other podcasts. Make connections at conferences. The list goes on.

By building better PR and growing your following, you're positioning your business for success.

Episode Spotlights:

• Where to find everything for this week's episode: karenyankovich.com/117
• Introducing this episode's guest, Amanda Berlin (2:19)
• Amanda's journey (4:11)
• The character building of transitioning from corporate to owning your own business (6:26)
• The power of PR (8:16)
• How to start building a relationship with the media (10:03)
• The definition of PR (10:44)
• The shift in publicists' jobs (12:08)
• Use your own voice to tell your own story (13:20)
• How to make a pitch to publicists (17:04)
• Why you should build a platform (23:10)
• Having the confidence that you know your stuff (33:55)
• The don'ts of PR (34:33)
• How to find out more about Amanda (40:04)

• Where you can find Amanda Berlin
  • Website
  • Download her podcast pitch template guide
  • The Empowered Publicity Podcast
  • Instagram
• Join the Free LinkedIn Workshop
• Sign up for the She's LinkedUp program
• Book a mastermind session with Karen and receive a free consultation plan at karenyankovich.com/apply
• Join my free Facebook Group if you have any questions about today's episode

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