Good Girls Get Rich | LinkedIn Strategy for Accomplished Women

Good Girls Get Rich | LinkedIn Strategy for Accomplished Women

By Karen Yankovich | LinkedIn StrategistBusinessMarketingCareers
Download on the App Store

Good Girls Get Rich | LinkedIn Strategy for Accomplished Women episodes

  • 077 - How Cathy Sykora Turned Her Passion Into a Business

    Cathy Sykora joins us this week to tell us how she turned her passion to a successful business.

    This week's episode of Good Girls Get Rich is brought to you by Uplevel Media and CEO and founder, Karen Yankovich interviews Cathy Sykora, founder of the Health Coach Group on how she turned her passion into a successful business.

    Cathy Sykora is the founder of the Health Coach Group. The Health Coach Group provides wellness courses, education, tools and websites to assist health professionals in building their business to be able to make a difference in the lives of others. As a lifelong learner and enthusiastic businesswoman, Cathy has been an entrepreneur for 40 years; 34 in her community and 8 online.

    #GoodGirlsGetRich

    We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

    Read the blog about the episode at karenyankovich.com/077

    Episode Spotlights:
    • Recap of last weeks episode (:57)
    • Intro and background about Cathy Sykora and her business (3:05)
    • What led to Cathy starting the Health Coach Group (5:30)
    • Moving your direct mail database to online newsletter subscribers (11:26)
    • The value of experience in specific niche's (14:30)
    • After Cathy started the Health Coach group (18:46)
    • How Cathy created a live event to benefit her business (25:40)
    • What's next for Cathy and the Health Coach group (28:35)
    • How the Health Coach group incorporates doctors with coaching (31:01)
    • Where to find Cathy and how to start working with her (33:26)
    • How to make money online with programs webinar (34:03)
    • Recap of the episode (37:08)
    Resources Mentioned In This Episode:
    • Visit freelinkedinworkshop.com to check out my top 3 LinkedIn tips for success
    • Cathy Sykora's business, The Health Coach Group
    • How to Make Money Online with Programs webinar
    • Health Coach Conversations podcast
    • Connect with me on LinkedIn!
    • Join my free Facebook Group to share how you use LinkedIn and get support tips
    • Follow me on Instagram for more content

    Help Us Spread The Word!

    It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

    If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

    Ways to Subscribe to Good Girls Get Rich:
    • Click here to subscribe via Apple Podcasts
    • Click here to subscribe via PlayerFM
    • You can also subscribe via Stitcher
    • Good Girls Get Rich is also on Spotify
    • Take a listen on Podcast Addict

    40 min
  • 076 - What's the Point of LinkedIn?

    What's the point of LinkedIn? I'm in a ton of business related Facebook groups that have threads constantly on this topic. But instead of joining in on those conversations, I'm answering that question… right here!

    This week's episode of Good Girls Get Rich is brought to you by Uplevel Media and CEO and founder, Karen Yankovich discusses her expert opinion on the true point of LinkedIn. So many times people are asking whether or not they should start using LinkedIn for their business, is it worth the time, what's the point? So this week, Karen decides to answer the question from her own expert opinion on what is the true point of LinkedIn

    #GoodGirlsGetRich

    We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

    Visit karenyankovich.com/076 to read the blog on this podcast

    Episode Spotlights:
    • Recap of last weeks episode (:58)
    • Our reviewer of the week (2:53) Head to Speakpipe to leave an audio review!
    • How I came up with today's topic (4:34)
    • Visibility on LinkedIn (7:31)
    • Use of your network on LinkedIn (8:45)
    • Engagement on LinkedIn (10:55)
    • What is the actual point of LinkedIn? (11:51)
    • Episode recap (15:15)
    Resources Mentioned In This Episode:
    • Event's that Karen will be at coming up soon
    • LinkedIn Sales Navigator
    • Connect with me on LinkedIn!
    • Join my free Facebook Group to share how you use LinkedIn and get support tips
    • Follow me on Instagram for more content
    • Free video series on quick tips to start making money on LinkedIn

    Help Us Spread The Word!

    It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

    If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

    Ways to Subscribe to Good Girls Get Rich:
    • Click here to subscribe via Apple Podcasts
    • Click here to subscribe via PlayerFM
    • You can also subscribe via Stitcher
    • Good Girls Get Rich is also on Spotify
    • Take a listen on Podcast Addict
    19 min
  • 075 - Taking Charge of Your Finances as an Entrepreneur

    Taking charge of your finances as an entrepreneur is one of the hardest things to do when building your business, but it's the most important!

    This week's episode of Good Girls Get Rich is brought to you by Uplevel Media and CEO and founder, Karen Yankovich discusses her thoughts with special guest Dawn Brolin on how to take charge of your Finances as an Entrepreneur. In this podcast, the discuss many mindsets on how to manage your money as a solopreneur or entrepreneur and give key resources on how to do so.

    Dawn Brolin is a CPA, CFE and CEO of Powerful Accounting LLC. Dawn is a nationally recognized accounting tax, forensic and fraud and IRS representation, as well as a quickbooks consulting firm. Dawns list of professional accomplishments include speaking and consulting for prestigious companies. She was named top 100 most influential people in accounting in 2018 by Accounting Today, top 25 most powerful women in accounting from 2012-2017 by CPA practice advisor, top 10 managing partner by elite great accounting firm leader in 2017 by Accounting Today, top 40 under 40 in 2009 by CPA Technology Magazine.

    #GoodGirlsGetRich

    We want to hear your thoughts on this episode! Leave us a message onSpeakpipeor email us at [email protected].

    Episode Spotlights:
    • Recap of last weeks episode (1:00)
    • Meet Dawn Brolin, CFE, CPA and CEO of Powerful Accounting LLC. (4:30)
    • What Dawn tells all entrepreneurs and small business owners at the start of their work together (6:31)
    • How to get out of the entrepreneur mindset of being "paycheck to paycheck: (9:46)
    • The Profit First Mindset and Model (14:05)
    • The importance of knowing the numbers of your business model (22:15)
    • What made Dawn decide to be an entrepreneur (27:05)
    • Dawns experience working with fraud (28:51)
    • Ways to securely track and store expenses and documents (33:23)
    • A tool for entrepreneurs to store receipts and store info incase of an IRS audit (38:47)
    • Where to find more information about Dawn (42:42)
    Resources Mentioned In This Episode:
    • Free LinkedIn TipsSeries By UpLevel Media
    • Profit First by Mike Michalowicz
    • Right Signature, a way to document credit cards
    • Docusign, a way to implement electronic signatures
    • SmartVault, an online document storage and secure file sharing system
    • Receipt Bank, a way to store receipts
    • QuickBooks, the accounting software Dawn implements for clients and herself
    • Dawn's business Powerful Accountingthat helps service businesses accounting needs
    • All the information you need about Dawn Brolinand how to work with her.
    • Dawn's upcoming Fight Against Fraudproject to educate business owners
    • Free Facebook Groupto discuss LinkedIn strategy and building your business

    Help Us Spread The Word!

    It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter.Click here to tweet some love!

    If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindlyleave us a rating and review.Maybe you'll get a shout out on the show!

    Ways to Subscribe to Good Girls Get Rich:
    • Click here to subscribe via Apple Podcasts
    • Click here to subscribe via PlayerFM
    • You can also subscribe via Stitcher
    • Good Girls Get Rich is also on Spotify
    • Take a listen on Podcast Addict
    47 min
  • 074 - What Should I Post On LinkedIn?

    What should I post on LinkedIn?? That's the question we're answering in this week's podcast!

    This week's episode of Good Girls Get Rich is brought to you by Uplevel Media and CEO and founder, Karen Yankovich discusses her proven strategies on how to keep your business top of mind on LinkedIn and answers the question on what should I post on LinkedIn. This podcast includes many tips that Uplevel Media provides to improve your strategy to grow businesses on LinkedIn and increase your businesses sales.

    #GoodGirlsGetRich

    We want to hear your thoughts on this episode! Leave us a message onSpeakpipeor email us at [email protected].

    Episode Spotlights:
    • The 80-20 rule on social media (6:40)
    • How to promote your business (7:20)
    • The grey area of promoting your free content (8:18)
    • Promoting business related content (10:04)
    • How to leverage trending topics and content surrounding your industry (11:54)
    • Making your content on LinkedIn personal to who you are (13:52)
    • Important things to think about in everything you post on LinkedIn(17:30)
    • Benefits of sharing, liking and commenting on other people's content (19:09)
    • Episode recap (20:46)
    Resources Mentioned In This Episode:
    • See where to meet Karen next and sign up for events at com/events
    • Last week's episode on using social media for your local businesswith Deborah Smith
    • How to Leverage Your LinkedIn Company Pagewith Rebecca Vertucci
    • Facebook group com/facebookgroup

    Help Us Spread The Word!

    It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter.Click here to tweet some love!

    If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindlyleave us a rating and review.Maybe you'll get a shout out on the show!

    Ways to Subscribe to Good Girls Get Rich:
    • Click here to subscribe viaApple Podcasts
    • Click here to subscribe viaPlayerFM
    • You can also subscribe viaStitcher
    • Good Girls Get Rich is also onSpotify
    • Take a listen onPodcast Addict

    25 min
  • 073 - How to Use Social Media for Local Businesses with Deborah Smith

    Learn how to use social media for local businesses in this week's podcast!

    This week's episode of Good Girls Get Rich interview Deborah Smith, founder of JerseyBites.com, an online publication covering the food and restaurant scene in New Jersey since 2007. Karen and Deborah discuss the importance of leveraging the community for your local business, as well as ways she helps small businesses grow their local brand through social media and content creation.

    We are joined by Deborah Smith is the founder of JerseyBites.com, an online publication covering the food and restaurant scene in New Jersey since 2007. Her marketing agency, Foxtrot Media LLC., specializes in social media management, Facebook and Instagram ad campaigns, photo and video creation, review generation, and more for restaurants and other businesses. Through JerseyBites.com, Deborah leverages the highly engaged foodie community she has cultivated for over a decade on social media to help restaurants grow their business. She is also the author of The Jersey Shore Cookbook, a collection of 50 recipes from 50 beloved shore restaurants.

    #GoodGirlsGetRich

    We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

    Episode Spotlights:
    • Meet Deborah Smith, founder of JerseyBites.com (4:43)
    • What led Deborah to create her famous, Jersey Shore Cookbook (7:23)
    • What led to Deborah creating her own business and blog, jerseybites.com (9:20)
    • How local businesses can incorporate social media tools (16:22)
    • How Deborah works with clients to produce and use content that benefits then (23:22)
    • Should you take a personal brand approach to the clients you work with? (25:25)
    • How to incorporate clients customers into the content mix (27:35)
    • What's next for Jersey Bites (29:47)
    • Find Deborah on social media and visit her agency website (33:04)
    • New Jersey "foodie things to do calendar" (33:33)
    • Best thing to invest in as a local business (34:27)

    Resources Mentioned In This Episode:
    • Check out Deborah's Jersey Shore Cookbook here
    • Tips for increasing profits from social media
    • Deborah's Foodie Things to Do Calendar for Jersey Shore locals
    • Check out more information on Deborah's agency, Foxtrot Media LLC.

    Help Us Spread The Word!

    It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

    If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

    Ways to Subscribe to Good Girls Get Rich:
    • Click here to subscribe via Apple Podcasts
    • Click here to subscribe via PlayerFM
    • You can also subscribe via Stitcher
    • Good Girls Get Rich is also on Spotify
    • Take a listen on Podcast Addict

    38 min
  • 072 - Imposter Syndrome on LinkedIn

    This week's episode of Good Girls Get Rich is brought to you by Uplevel Media and in it, Karen talks all about imposter syndrome and she shares tips on how to overcome it. According to Psychology Today, imposter syndrome is a psychological term referring to a pattern of behavior where people doubt their accomplishments and have a persistent, often internalized fear of being exposed as a fraud. Listen and learn to start recognizing that imposter syndrome happens to all of us, including Maya Angelou.

    #GoodGirlsGetRich

    We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

    Episode Spotlights:
    • One of the services that UpLevel Media provides is writing LinkedIn profiles. Contact them here if you need help making that first great impression. (4:39)
    • What is Imposter Syndrome? (6:00)
    • Have you ever experienced Imposter Syndrome? Karen shares her experience with it. (7:15)
    • Recognize that Imposter Syndrome happens to all of us and we need to have tools to learn how to overcome that. (10:30)
    • Write a great LinkedIn profile that positions you the way you want the world to see you. (11:27)
    • Imposter Syndrome is most prevalent among high-achievers. (12:50)
    • Tips on how to overcome Imposter Syndrome
      • #1: Give up perfect. (13:30)
      • #2: Keep a positivity file. (16:18)
      • #3: Let somebody else write your LinkedIn profile for you. (20:45)
    • Important questions to answer when writing your LinkedIn profile (22:00)
    • Recap of the episode. (24:28)

    Resources Mentioned In This Episode:
    • UpLevel Media – Social Media and PR for Small Businesses
    • Did you miss last week's episode with Rebecca Vertucci where we talked about LinkedIn Company Pages? If you are an entrepreneur or a small business owner, you definitely don't want to miss that one.
    • We'd love to meet you! Find out if Karen is coming to speak at an event near you.
    • Make a first great impression by building a high-quality LinkedIn profile. Learn more by listening to GGGR Episode 58: Your LinkedIn Profile – Bragging or Owning?
    • The Miracle Equation – A must read book by Hal Elrod
    • Share you "I am Amazing Box!" Join our Facebook Group here.

    Help Us Spread The Word!

    It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

    If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

    Ways to Subscribe to Good Girls Get Rich:
    • Click here to subscribe viaApple Podcasts
    • Click here to subscribe viaPlayerFM
    • You can also subscribe viaStitcher
    • Good Girls Get Rich is also onSpotify
    • Take a listen onPodcast Addict

    30 min
  • 071 - How To Leverage Your LinkedIn Company Page with Rebecca Vertucci

    This week's episode of Good Girls Get Rich Podcast is jam-packed of information about LinkedIn.

    We are joined by Rebecca Vertucci, a Senior Customer Success Manager at LinkedIn where she has trained recruiters and hiring personnel on how to find and hire top talent and build their employer brands. Rebecca is also the founder of The Vertucci Group, which provides coaching, workshops and online programs for career transitioners, entrepreneurs and business leaders. Rebecca is frequently called on to speak at conferences, universities and corporations to bring her unique perspective and expertise to audiences around the globe.

    In this episode, Karen and Rebecca talk about LinkedIn in a very passionate way. Listen and learn LinkedIn hacks from two angles – entrepreneur and LinkedIn employee perspective. This is gonna be a long one but we promise you a bunch of tips and strategies on leveraging LinkedIn for your business. So, buckle up and enjoy!

    #GoodGirlsGetRich

    We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

    Episode Spotlights:
    • Rebecca's journey as an entrepreneur and as a LinkedIn employee (4:45)
    • Does employer branding differ from company branding? (8:25)
    • The LinkedIn company page is your LinkedIn website and content hub. (12:51)
    • Getting more people to see your content on LinkedIn (14:28)
    • LinkedIn is a quality game, not a quantity game. (18:15)
    • Tips and strategies to get more eyes on your business page (20:40)
    • Advantage of using LinkedIn Native Video than just posting a YouTube link: You get "real" views. (23:55)
    • What kind of content should you be posting on your LinkedIn Company page and how often? (28:45)
    • LinkedIn Hack: Pay attention to what's trending. (30:49)
    • Best practices for setting up a LinkedIn Company Page (32:48)
    • What is a Spotlight Page and when should you use it? (36:38)
    • Optimizing Linkedln page for SEO in Google (40:15)
    • LinkedIn is the biggest aggregator of content. (41:45)
    • Tips for managing your LinkedIn company page (44:18)
    • For a small organization perspective, how should you leverage your LinkedIn Company page? (47:03)
    • A company that invests in their employee's personal brands just builds a stronger company. (53:43)

    Resources Mentioned In This Episode:
    • Check out Rebecca's website to learn more about her and her services.
    • LinkedIn for Business: Why all entrepreneurs MUST be on LinkedIn – In this episode, Rebecca covers 3 key reasons why to consider LinkedIn as part of your business strategy.
    • Top 4 Ways All Entrepreneurs Should be Using LinkedIn – Rebecca's freebie video + pdf training to help entrepreneurs know exactly what activities to focus on when growing their business on LinkedIn
    • Connect with Rebecca:
      • LinkedIn
      • Facebook
      • Twitter
      • YouTube
    • com – $1 per minute to transcribe your recording

    Help Us Spread The Word!

    It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

    If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

    Ways to Subscribe to Good Girls Get Rich:
    • Click here to subscribe viaApple Podcasts
    • Listen in via Google Podcasts
    • Click here to subscribe viaPlayerFM
    • You can also subscribe viaStitcher
    • Good Girls Get Rich is also onSpotify
    • Take a listen onPodcast Addict

    1 hr 1 min
  • 070 - Janet Zaretsky - Your Confidence, Visibility, and Impact

    This week on Good Girls Get Rich Podcast, we are joined by Janet Zaretzky, otherwise known as THE BS-to-BRILLIANCE MASTER, as we talk about building confidence, visibility and impact. Janet Zaretsky is a master professional coach, author, and speaker that helps people unleash their brilliance, confidence and visibility in the world. She is a TEDX and Keynote Speaker, a corporate trainer and expert in communication and leadership, an International Coach Federation member, Enhanced Conversational Intelligence Coach, Certified in Behavioral Style Instruments, graduate of Coach U, former senior program leader for Landmark Worldwide.

    In this episode, Karen and Janet share their insights on diversity and inclusion, gender gap, and how they help end this gap through their work. Karen also shares a story that she has not shared anywhere else. Find out what that story is about. Also, Janet gives GGGR Podcast listeners a FREEBIE! To know more, head over to confidentwithnoapology.com

    #GoodGirlsGetRich

    We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

    Episode Spotlights:
    • Meet Janet Zaretzky. (4:53)
    • Background of 'From BS to Brilliance' (6:28)
    • Janet's journey from being a registered nurse to a coach that empowers women. (8:00)
    • Most of the time, lack of confidence holds back women. Find a way to show your confidence across your digital footprint. (10:19)
    • Janet's Theory: We are socialized in a society that tells women 'Don't brag.' (12:10)
    • Diversity and inclusion in today's society (14:45)
    • Karen opens up and shares a story about diversity (16:55)
    • Janet's experience as a two-time TEDx speakerand some tips (19:30)
    • Women came into the workforce in large numbers in 1978. (23:13)
    • Building self-confidence is not about knowing all the answers. (26:50)
    • Here's a simple exercise on building confidence. (28:30)
    • Janet's thoughts about 'Asking for the Sale' (30:57)
    • 'No' and 'Yes' are just equal answers. (33:13)
    • Janet loves to train people. Check out her services and see how she can help you. (36:14)
    Resources Mentioned In This Episode:
    • Learn more about Janet Zaretsky, her works and services through her website.
    • Brilliant You Podcast with Janet Zaretsky – a podcast supporting women in business to be unapologetic, confident, powerful, and fully be your brilliant self.
    • Janet's powerful TEDx talk titled, "The Apology Trap", will give you massive a-ha moments that open the door to new language that empowers you.
    • Janet is a powerful advocate for ending the gender gap, both in pay and influence. She talked more about that on her second TEDx talk titled, "The Currency of Language"
    • A freebie for GGGR listeners! Confidence Kit: Quick Tips for Being Bold
    • Connect with Janet:
      • Facebook
      • Twitter
      • YouTube
    • In Case You Missed It: GGGR Episode 69: How To Use LinkedIn To Market Your Coaching Business
    • Ecommerce Brain Trust Podcast by Kiri Masters – from our reviewer of the week!
    • Start building your confidence by owning your success and accomplishments. Learn more by listening to GGGR Episode 58: Your LinkedIn Profile – Bragging or Owning?
    • White Fragility: Why It's So Hard for White People to Talk about Racism by Robin DiAngelo – a book recommended by Janet Zaretsky
    • Empower your brain with these tips from GGGR Episode 51: Your Brain and Your Business with Shonte Jovan Taylor
    • Listen to this episode with Sylvia Acevedo and get inspired to do what you love and create your own path.

    Help Us Spread The Word!

    It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

    If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

    Ways to Subscribe to Good Girls Get Rich:
    • Click here to subscribe viaApple Podcasts
    • Click here to subscribe viaPlayerFM
    • You can also subscribe viaStitcher
    • Good Girls Get Rich is also onSpotify
    • Take a listen onPodcast Addict

    42 min
  • 069 - How To Market Your Coaching Business On LinkedIn

    For this episode, you might want to grab a pen and paper to jot down notes! You can always listen to this episode again if you need to shake your memory.

    In this episode, Karen shares tips on using LinkedIn to get your next coaching client and it all starts with your LinkedIn profile. Your LinkedIn profile is where your digital brand lives online. Listen and learn how to develop a strong LinkedIn headline, build your network, and more. Most importantly, learn how to turn your connections into clients in this episode. Tune in!

    #GoodGirlsGetRich

    We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

    Episode Spotlights:
    • How to use LinkedIn to get your next coaching client? (4:00)
    • People often go to LinkedIn to look for a coach. Make sure you come up with the searches. (5:27)
    • You can be the person that comes up when people on LinkedIn are searching for someone to hire you on the topics you support. You can control this. (6:57)
    • Karen's advice: Stop using Facebook Ads until you got your SEO in place. (8:15)
    • Your LinkedIn profile is where your digital brand lives online. (9:30)
    • Do a good job with keywords and utilize LinkedIn's 'My Dashboard' section strategically. (10:44)
    • Make your programs and your descriptions results-based. (13:34)
    • Don't overlook the 'Skills & Endorsement' section. (14:57)
    • Be Proactive, Not Reactive to Building your LinkedIn network. Avoid this common mistake (16:39)
    • Your goal is to ultimately get as many people from your LinkedIn network on the phone. (20:10)
    • There are many different of connections that you might want to have. (23:17)
    • Leverage your LinkedIn profile for PR. (24:28)
    • Turn your connections into clients. (25:25)
    • Do you know your LinkedIn's Social Selling Index? (27:29)
    • Quick recap of the tips from this episode (28:49)
    Resources Mentioned In This Episode:
    • Do you have a content strategy? Check out GGGR Episode 68: Being a Content Writing Rockstar with Lacy Boggs and learn about tips about stepping up your content marketing strategy.
    • Level up your LinkedIn Profile with these resources:
      • GGGR Episode 16: 3 Secrets to Writing a Great LinkedIn Headline
      • GGGR Episode 38: Writing a LinkedIn Summary That Attracts High-Paying Clients
      • GGGR Episode 58: Your LinkedIn Profile – Bragging or Owning?
    • Know more about LinkedIn's Social Selling Index here – GGGR Episode 26: What's your score? LinkedIn's Social Selling Index (SSI)
    • Join our Facebook group here.

    Help Us Spread The Word!

    It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

    If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

    Ways to Subscribe to Good Girls Get Rich:
    • Click here to subscribe viaApple Podcasts
    • Click here to subscribe viaPlayerFM
    • You can also subscribe viaStitcher
    • Good Girls Get Rich is also onSpotify
    • Take a listen onPodcast Addict

    32 min
  • 068 - Lacy Boggs - Being a Content Writing Rockstar

    What does it take to have a blog that actually makes an impact for your business? It all starts with strategy.

    This week, Good Girls Get Rich features guest Lacy Boggs, a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals.

    In this episode, Karen and Lacy talked about the importance of having a good copy and implementing a good and effective content marketing strategy. Content drives everything right now. It builds relationships and trust which can then turn into sales and profits. Listen and learn about tips about stepping up your content marketing strategy. Also, Lacy is so generous that she is offering Good Girls Get Rich podcast listeners a FREE editorial calendar to help you with your strategy. To learn more, go to lacyboggs.com/goodgirls.

    #GoodGirlsGetRich

    We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

    Episode Spotlights:
    • From food blogging to content strategist: learn more about Lacy Boggs and her journey (3:38)
    • Copy drives everything right now. It reaches out to people without annoying them. (9:40)
    • Story behind how Lacy helped a company get $300,000 of investment. (14:00)
    • What do most business owners miss about content marketing? (16:28)
    • Building relationships and trust is a slow path that leads to profit. (19:11)
    • We want our posts to have that personal touch. How do people outsource something as personal as a blog? (20:02)
    • Two kinds of copywriters and content writers (21:41)
    • Lacy's advice for people who want to step up their content marketing: Get really clear about what you want to get out of your content marketing. (23:11)
    • Importance of creating an editorial calendar (24:20)
    • For Good Girls Get Rich listeners, get Lacy's FREE editorial calendar templatehere (26:47)
    • Repurposing your podcast episodes to blog posts or social media graphics (27:40)
    • How to Repurpose Content to Maximize SEO Impact (and Avoid SEO Penalties) (33:36)
    Resources Mentioned In This Episode:
    • Visit Lacy's website to learn more about her and her services.
    • Lacy's bestselling Kindle ebook: Make a Killing With Content
    • Get Lacy's FREE editorial calendar templatehere.
    • Check out Lee's (reviewer of the week) podcast: The House of Life NYC Podcast
    • If you are a podcaster, or you want to be a podcaster, check out one of our previous episodes: GGGR 065: For Podcasters – How To Use LinkedIn To Grow Your Show
    • In Case You Missed It: GGGR 064 – Kendrick Shope and her Simple and Powerful Sales Techniques
    Help Us Spread The Word!

    It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love!

    If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!

    Ways to Subscribe to Good Girls Get Rich:
    • Click here to subscribe viaApple Podcasts
    • Click here to subscribe viaPlayerFM
    • You can also subscribe viaStitcher
    • Good Girls Get Rich is also onSpotify
    • Take a listen onPodcast Addict

    42 min

About Good Girls Get Rich | LinkedIn Strategy for Accomplished Women

From the publisher's feed

This is not another women's empowerment podcast. Good Girls Get Rich is the LinkedIn strategy show for accomplished women — entrepreneurs, consultants, and executives building a wealthy next chapter.

More shows like Good Girls Get Rich | LinkedIn Strategy for Accomplished Women

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,445 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,579 Listeners

The Art of Online Business by Kwadwo [QUĀY.jo] Sampany-Kessie

The Art of Online Business

766 Listeners

The StoryBrand Podcast by StoryBrand.com

The StoryBrand Podcast

1,926 Listeners

Up First from NPR by NPR

Up First from NPR

56,388 Listeners

Today, Explained by Vox

Today, Explained

10,246 Listeners

GOD-LED BUSINESS - Make Money Online, Work From Home, Passive Income, Online Business, Start a Podcast by Stefanie Gass - Christian Business Coach, Podcast Coach, Online Business Coach

GOD-LED BUSINESS - Make Money Online, Work From Home, Passive Income, Online Business, Start a Podcast

1,345 Listeners

Chill & Prosper with Denise Duffield-Thomas by Denise Duffield-Thomas

Chill & Prosper with Denise Duffield-Thomas

215 Listeners