In our industry, owning a brokerage has always been seen as the pinnacle of success. But for many owners who love what real estate offers but not running a brokerage, it’s a necessary evil. 

Owning a brokerage is a doorway to many great things, but what happens when that starts to hinder your excellence in the areas you really care about? That’s where Keith Riddle found himself. After becoming an indie brokerage owner, almost by accident, he realized he didn’t have to control everything to be successful. 

It’s like a saw mill. Back in the day, saw mill owners put all their focus on the trees and planks, and gave away the wood chips and sawdust for free. Today, saw mill owners realize that there’s actually a ton of money in the wood chips and sawdust, so why not let someone else run the mill? In real estate, Keith kept the brokerage for the ancillary benefits, but he came to realize that he doesn’t have to run the brokerage to get those benefits. 

Many of us think we make more by controlling the entire process, but that’s not the case.  

That’s why he has chosen to move his brokerage to eXp. He can get the wood chips without running the brokerage out of obligation. Today he shares how he came to this decision, the trap many business owners find themselves in and the mindset shift that will set you free. 

Guest Info

Keith Riddle is an investor, Saas & iBuyer Software Developer and the CEO and Designated Broker at Synergy Properties & Development. 

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