In this episode of Take-Away with Sam Oches, Sam talks with Farrellynn Wolf, CEO of Kansas based sandwich franchise Goodcents. Farrellynn shares how grab-and-go has become a significant part of the off-premises business, how Goodcents is leaning into its customers’ wants and needs as it further adapts the brand, and why the existing guest is far more valuable than the potential one.

 

In this conversation, you’ll find out why:

• Grab-and-go can serve as another off-premises frontier
• New guests are great, but there’s real potential in getting your existing fans to come more often
• Landlords need a tenant as much you need some real estate — negotiate as such
• You won’t grow if your franchisees aren’t engaged in your programs

 

Have feedback or ideas for Take-Away? Email Sam at [email protected].