In this jam-packed Part 2 episode, I continue my insightful chat with David Green, founder of Devslove.com. 

We dive deep into Google Ads, strategic ad spend, and the realities of running paid campaigns for small businesses. 

David shares expert insights on choosing the right platform, retargeting strategies, and why SEO and AI-driven search are shaping the future of digital marketing. 

Plus, we discuss pricing, profitability, and setting the right goals to make digital marketing actually work for your business. 

If you're an entrepreneur looking for a clear strategy to maximize your online presence, this is an episode you don’t want to miss!

🔥 Key Takeaways:

 ✅ Choosing the Right Platform – Should you start with Google Ads, Facebook, or LinkedIn?
✅ Retargeting 101 – The power of keeping your brand top of mind for potential customers.
✅ Ad Spend Strategy – The 90-day rule for testing ad profitability.
✅ Pricing and Profitability – Why underpricing can ruin your ability to run ads effectively.
✅ SEO vs. Paid Search – How they work together for long-term growth.
✅ AI & Search Trends – What’s changing in 2025 and why SEO is still critical.

✨ Memorable Quotes:

💡 “Google Search is one of the best proxies for demand that you can find.” – David Green
💡 “If you're not converting high-intent visitors, something is wrong with your website—not your ads.” – David Green
💡 “Ads don’t work if your pricing isn’t built for profitability.” – Crystal Waddell
💡 “SEO is about more than just traffic—it’s about making that traffic meaningful for your business.” – Crystal Waddell

🎯 Listener Action Items:

✔️ Do a quick Google keyword check before diving into ads—is your audience even searching?
✔️ Audit your website’s conversion process before launching paid ads.
✔️ Consider a retargeting strategy—not everyone buys on their first visit!
 

🎧 Where to Find David Green:

💼 Website: devslove.com
🔗 LinkedIn: David Green

🎙️ Join the SEO Conversation:

✅ Follow me on LinkedIn → Crystal Waddell
✅ Need

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