Search with Candour - SEO podcast

Google Exploit Data Discussion with Mark Williams-Cook


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Jack Chambers-Ward and Mark Williams-Cook follow up on Mark's popular Search Norwich talk about conceptual models for SEO and his recent Google exploit discovery.

Mark & Jack explore the details of the fascinating Google exploit, dissect the talk's key points, and answer questions from the community.

The duo also preview next week’s big episode featuring three special guests and discuss the revamped format for Search With Candour in their cosier setting.

Stay tuned for exclusive insights into Google's data, how Google classifies queries, and what this all means for SEO in 2025.


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  3. Chapters

    00:00 Welcome to Search with Candour

    00:15 Studio Updates and Upcoming Guests

    01:13 Exploring the Google Exploit

    01:29 Sponsor: SE Ranking

    02:50 Sponsor: Optmyzr

    05:53 Advanced SEO and Conceptual Models

    10:13 Understanding SEO Through Video Games

    11:25 The Importance of Conceptual Models in SEO

    14:53 Google Exploit Data and Its Implications

    21:18 Site Quality Score and SERP Features

    30:27 Optimising Click-Through Rates

    33:25 The Twiddler Framework Explained

    35:25 Google's Predicted Click-Through Model

    37:53 The Role of Expertise in SEO

    43:38 What Protobuf Is and How It Works

    48:07 Wrapping Up and Future Plans

    ...more
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