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Ep. 428

93% of searches in Google’s new AI mode end without a single click—are your SEO dashboards lying to you?

Kipp dives into Google’s biggest search overhaul in 25 years and what it means for marketers and businesses. Learn more on why keyword ranking is dead, how AI-driven search is changing consumer behavior, and the three strategies you need to shift your marketing for the new era of AI-powered search.

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Logan Kilpatrick https://x.com/OfficialLoganK

Google I/O https://io.google/2026/

ICODA https://icoda.io/

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Host Links:

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.