Two by Two

Google Pay: Big. Successful. Vulnerable(Republished Full Episode)


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We have unlocked the full and unedited subscriber version of episode six which we released on August 29 for Premium subscribers of The Ken on The Ken’s app and on Apple Podcasts. Now you can stream the full episode on Spotify, Amazon Music , Apple Podcasts or wherever you get your podcasts for free for a few weeks.

Google Pay is India’s second largest UPI app with a market share of 38%, with 500+ crore transactions a month. It’s one of the world’s mightiest companies, and yet, we argue that it’s possibly in a vulnerable, strange position. By this, we don’t mean that it will disappear overnight, but that all kinds of competitors are coming for it. Already it’s market share has declined from 44% to 37%. It’s an outpost of an empire that’s fighting a global war. And most importantly, the first wave of UPI is over, and the second phase is starting. UPI itself is changing and going through some transitions, and there are questions on whether signs that Google Pay won’t be able to keep up.

Joining hosts Praveen Gopal Krishnan and Rohin Dharmakumar in the discussion were two guests with incredible experience in the area of UPI and payments – Abhishek Madan, Vice President of Product at Paytm and Vasisht S Ravichandran, COO at Pop, a new UPI app which is inverting the way we’re looking at UPI and commerce. Vasisht previously also had a stint at Flipkart where he was Senior Director of Customer Loyalty and Retention before leaving Flipkart to start to Pop.

And while the conversation was centered around Google Pay, the discussion also went in the direction of understanding the infrastructure on top of which most of India’s most valuable fintechs are built upon – UPI.

Two by Two is also a newsletter. You can read the edition of for this episode here by signing up for the Two by Two newsletter, it's free.

This episode of Two by Two was produced by Anushka Mukherjee. Hari Krishna is the lead writer and researcher for the episode. Rajiv C N, our resident sound engineer is the audio producer.


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