In “Got (Raw) Milk? The Small Family Dairy Farms Behind a Big Controversy,” Gravy producer Bianca Garcia takes listeners to Milky Way Farm, the last dairy in Anderson County, South Carolina, where raw milk sales are keeping the Peeler family afloat.

Their neighbors have succumbed to the pressures that have defined a generation of farmers. Between 2003 and 2022, South Carolina—where the state beverage is a glass of cold milk—lost 75 percent of licensed dairy operations. They have found their market in a niche constituency, though the wider public might disapprove. Raw milk is a risky product, often considered a public health risk.

Raw milk is unpasteurized, meaning it hasn’t been through a sanitizing kill step. Scientists worry that it can make consumers vulnerable to bacterial or viral infection, but raw milk lovers can’t get enough of the creamy taste and allegedly healthful properties.

This debate is situated in what seems to be a public health emergency. Reports of bird flu infecting dairy cattle leave public health officials worried that drinking raw milk can spread disease. Under the Trump presidency, Secretary of the Department of Health and Human Services Robert F. Kennedy Jr. has vowed to increase public access to raw milk as a part of his Make America Healthy Again agenda. Raw influencers and “tradwives” promote it endlessly on social media. Through all this noise, it’s easy to lose sense of the fact that this is an issue that starts on the farm.

In this episode, you will hear from L.D. Peeler, acting patriarch of Milky Way Farm, his daughter, Iris, and son, Davis. Each plays a role on their small family farm, which raises 120 Jersey cows: Davis works on the farm, L.D. manages the finances, and Iris does the public relations. They each have different, but entangled, stories to tell.

At Milky Way Farm, we are reminded that, just like any other food, raw milk starts with the land, the animals, and the people that make it possible. Guided by the community’s desire for a tasty and safe product, the Peelers have shaped their business to meet this need. Thus, in the face of economic pressures of the dairy industry and cultural pressures around the product, they have risen above—like the cream beneath the lid of their bottled pints.

Learn more about your ad choices. Visit megaphone.fm/adchoices