Leaders Worth Knowing Podcast

Grand Slam Track’s top target: sport’s youngest fanbase


Listen Later

Leaders' Editorial Director James Emmett and Content Director David Cushnan share what’s worth knowing in the global sports industry this week.


They’re joined by Steve Gera, President and COO of Grand Slam Track, the new athletics series fronted by Olympic legend Michael Johnson. Gera shines a light on this week’s US media rights announcements for the first season, starting in April, and the calendar of Slams, beginning in Kingston, Jamaica and then moving to Miami, Philadelphia and Los Angeles.

He also discusses the challenges of building a start-up property, the dangers of going too big too soon, Grand Slam Track’s position as a disrupter in global athletics and why and how he’s targeting the youngest fanbase in sport.


Elsewhere, where the best Super Bowl parties in New Orleans this weekend might be and the remarkable early results of the auctions to decide the new investors in English cricket, as the sales process for the Hundred concludes.


To subscribe to Worth Knowing, the weekly sports industry newsletter from Leaders, visit: leadersinsport.com/newsletters.

...more
View all episodesView all episodes
Download on the App Store

Leaders Worth Knowing PodcastBy Leaders

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

6 ratings


More shows like Leaders Worth Knowing Podcast

View all
SportsPro Podcast by SportsPro

SportsPro Podcast

4 Listeners

The Rugby Pod by The Ringer

The Rugby Pod

305 Listeners

Rugby Union Weekly by BBC Radio 5 Live

Rugby Union Weekly

309 Listeners

Unofficial Partner Podcast by Unofficial Partner

Unofficial Partner Podcast

16 Listeners

The Price of Football by Dap Dip

The Price of Football

352 Listeners

The High Performance Podcast by High Performance

The High Performance Podcast

539 Listeners

The Good, The Bad & The Rugby by Folding Pocket

The Good, The Bad & The Rugby

207 Listeners

That Peter Crouch Podcast by Tall or Nothing

That Peter Crouch Podcast

332 Listeners

The Rest Is Football by Goalhanger

The Rest Is Football

643 Listeners

Stick to Football by The Overlap

Stick to Football

320 Listeners

The Sports Agents by Global

The Sports Agents

25 Listeners

For The Love Of Rugby by Crowd Network

For The Love Of Rugby

74 Listeners

Business of Sport by Charlie and Harry Stebbings

Business of Sport

15 Listeners

Stick to Rugby by The Overlap

Stick to Rugby

51 Listeners

Stick to Cricket by The Overlap

Stick to Cricket

111 Listeners