The anthropologist and brand consultant Grant McCracken tells Nick Gillespie we need fewer blanket accusations of racism and more mutual respect and compassion. His latest book, The New Honor Code, is a rich text, drawing from McCracken's academic research into Elizabethan England, his abiding curiosity about popular culture, and his work in corporate America. Few other thinkers can distill lessons for the future from figures as diverse as 16th-century English diplomat Thomas Elyot, Beat writers such as Jack Kerouac and Allen Ginsberg, and Canadian musician and Elon Musk partner Grimes.