Grassroots Marketing

How Life Goes Green with CBD as we learn about a product line called Life Grows Green with its founder Chad Price.

Being a big believer in natural and green products which is naturally encompassed in Hemp Chad tried to make products just from nature; natural based products. Products that include: CBD related capsules,oils,tinctures, salves, peanut butter, honey, melatonin and protein powder and made them available direct to the online consumer..

Grassroots Marketing discusses about the process of Quality Hemp Seed Distribution with Jessica Hanson, CEO of Symple Fulfilment and Symple Seeds. Jessica is a longtime entrepreneur who has worked in the civil engineering, construction and cannabis spaces and is currently the CEO of Symple Fulfilment.

At her current venture, Symple, Jessica is dedicated to ensuring that farmers, both big and small, have access to the best quality hemp seeds in the market. Apart from offering farmers great quality hemp seeds, Jessica has also built a strong female team at Symple bucking a common trend in a traditionally male-dominated industry. Jessica has also previously owned a female-focused dispensary, an experience that greatly shaped her outlook on the cannabis industry.

Making Hemp Harvesting Faster, Easier, and More Cost-Effective as we hear from with Andrew Bish, Founder of Hemp Harvest Works; Founding Partner of Global Fiber Processing, & COO of Bish Enterprises.  He recently spoke at the NoCo Hemp Expo on Spoke at NoCo Hemp Expo on Hemp in Feed, Food & Supplements - Regulatory Pathways for Animal Health and Consumer Safety.

Andrew Bish is a third-generation harvest equipment manufacturer. He is the Founder of Hemp Harvest Works; Founding Partner of Global Fiber Processing, & COO of Bish Enterprises.

Since 2015, Andrew has been focused on identifying and resolving the many issues currently facing hemp harvesting and processing, while continuing to develop solutions for the other commodities, that create a greater sustainable agriculture

In addition to the day-to-day operations, he serves as President of the Hemp Feed Coalition, Director of the Colorado Hemp Industries Association, and Treasurer of the Standing Committee of Hemp Organizations. Andrew is reaching out to industries and influencers across the world to develop leadership and advocacy in the hemp industry.

Ally Biotech recently announced the acquisition of the popular Chill Pill™ brand, an extensive line of soft, easy-to-swallow soft gel caps and all of its assets, from Desert Medical Campus. We learn more from with Francis Baczek, Vice President of Business Development of Ally Biotech.

Ally Biotech is the cannabis science company behind the Lipofusion® delivery technology, considered the next generation of oral delivery technologies for the cannabinoid market. Their proprietary nano-liposomal technology protects bio-actives from degradation in the digestive system and provides effective and increased absorption on the cellular level.

Company President, Jim Mackowiak, said plans are underway to expand the Chill Pill line to include new products that are developed with highly bioavailable custom formulations. “The new wave of cannabis consumers value rapid-onset products that are consistent and safe,” he said.

The company’s VP of Business Development, Francis Baczek agrees.

“Chill Pill provides a great delivery system for a consistently accurate dose. We are excited to add new products, expand our team, and bring our improved science and technology to the growth of our business and our brands,” said Baczek. “We have seen tremendous success with the Chill Pill brand because consumers rely upon its products’ accurate dosing, convenience, consistency, and predictable therapeutic effects. Ally Biotech will continue building upon our strong vision for both the medical and adult-use markets, and is well poised to expand the brand successfully.”

Grassroots Marketing welcomes Dr. Safiya Lyn-Lassiter who has joined the interesting debate focusing on the effectiveness of medicinal marijuana (MMJ) use among Florida residents. As an advocate of MMJ, she created a user-friendly website to identify, evaluate and recommend MMJ for qualifying patients.

Dr. Lyn-Lassiter became involved in the field of Emergency Medicine after discovering how unpredictable and rewarding each patient interaction can be. Her specialties include Free Standing Emergency Department Administration, Graduate Medical Education and patient satisfaction. When she reflects on her medical training, her rotations in Nashville’s underserved community not only exposed her to the reality of health care inequity, but also this experience prepared her to engage a cross-section of patients with care and compassion.

Dr. Lyn-Lassiter hopes to continue flourishing in her career in the Emergency Department, exploring medical journalism, and advocating for MMJ patients nationwide.

We discuss the State of Missouri's Cannabis Market and the State of Cannabis Beverage Distribution with Nick Rinella, CEO of Hippos and former COO of Verdant Distribution in Los Angeles, CA , is an expert in both alcoholic beverage and cannabis product development, distribution and regulation. Rinella’s expertise stems from being a 5th generation beverage distributor spending nearly a decade as the Vice President of Rinella Company, Inc, an independent beverage distributor with notable suppliers like Anheuser-Busch, Dr. Pepper Snapple Group, Nestle USA, Bronco Wine Compay, Sazerac Company and more.

Hippos, LLC is committed to promoting the powerful benefits of cannabis and related products while also prioritizing sustainability to support current and future generations. Hippos, LLC operates dispensaries in Chesterfield, Columbia and Springfield under the the the name "Hippos Marijuana Dispensary;” a cultivation and manufacturing facility under the name "OG Yields;" and has developed brands such as "Sundro,” "Atta" and "Bad Pony" that are available throughout Missouri for purchase. Hippos is home to the award-winning Brett Hull #16 cannabis strain, and continues to be on the forefront of innovations in concentrate formulations and related technologies. Founded in 2019, Hippos is a recognized champion of patient and adult use access and education initiatives in the state.

Stash Ventures is the largest cannabis investor in Michigan, with headquarters in Indianapolis. We learn how they are investing in cannabis being legal in Indiana with with Katie Wiley, Chief Legal and Strategy Officer of Stash Ventures.

They are a vertically integrated cannabis company, meaning they have access to growing, processing and retail sale licenses, and they have control over a quality product from seed to sale.

Stash is based in Indiana and lobbying for legislation change in their home state.

How is Naturae Manufacturing for New York State's Adult-Use Cannabis Market? We learn more from with Nicolas Guarino and Christian Mollica, the CEO and CRO respectively, of Naturae.

 As a GMP-certified 100% New York company working in cannabis/hemp extraction since 2017, Naturae’s Hoosick Falls facility is the state’s largest producer of CO2-extracted cannabis oils (a cutting-edge technique that reportedly maximizes quality). Naturae’s house brand, Jaunty, is New York’s number one selling licensed vape cart brand, available in every one of the state’s licensed dispensaries (including NYC’s Housing Works Cannabis Co, Union Square Travel Agency and Smacked), with more products coming to market soon..

Grassroots Marketing speaks with Maison Bloom Founders Nathan Johnson (CEO) and Jake Wall (CIO) about Their All-Natural Hemp-Based THC Elevated Seltzers. These seltzers deliver a carefully curated blend of botanical alchemy thanks to a unique combination of all-natural hemp-based delta-9 THC, THCV, CBD, CBG, CBN, and a proprietary blend of botanical terpenes. The brand’s most expansive innovation to date was meticulously developed with Maison’s signature high-quality craftsmanship and attention to detail, introducing the world to a bold new combination of plant magic and the world’s first all-natural designer cannabinoid functional beverage.

Made with only all-natural ingredients, with no artificial ingredients, synthetic sugars, or unnecessary additives, Maison Bloom’s All-Natural Hemp-Based THC Elevated Seltzers are only 35 calories, gluten-free, vegan, distilled from all sundown sustainably sourced ingredients, including organic, pure organic fruit and herbal extracts, agave, and novel hemp-based extracts and botanical terpenes from California’s Emerald Triangle. Each six-pack – designed for those living a “Cali-Sober” lifestyle all the way to those who simply want to “Drink Different” – retails for $48.00 and provides a ready-to-drink craft flower-powered alternative to traditional cocktails, brimming with vibrant flavor and a full spectrum of euphoria.

WEEDAR is shaking up the projected $52.6 billion cannabis industry, enabling brands to offer engaging shopping experiences, and build brand-customer relationships that boost loyalty and sales. Grassroots Marketing speaks with their CEO Jonathan Bohun.

Consumers using WEEDAR can shop their favorite brands in 3D augmented reality, as opposed to generic product catalogs, get access to exclusive, beautifully packaged product drops created in collaboration with trendy artists, and receive NFTs for their purchases. Customers can then trade or resell the NFTs, making WEEDAR the first and only platform where consumers can actually make money buying weed. Customers can also engage in gamified in-app experiences and collect points for each win. These points are stored in a virtual Stash Box, and can be exchanged for discounts and merch, such as exclusive customized bongs or grinders.

Brands can market their products through the WEEDAR platform and create customizable loyalty programs for their consumers, generating more sales, driving customer loyalty and boosting retention rates. Brands can also opt for a white-label solution, which includes a fully customized app with branded AR-powered experiences and tailor-made loyalty schemes. Additionally, brands get access to advanced sales analytics that provide insight into consumption patterns across regions, which enables improved product distribution, sales and localized offerings.