How is Naturae Manufacturing for New York State's Adult-Use Cannabis Market? We learn more from with Nicolas Guarino and Christian Mollica, the CEO and CRO respectively, of Naturae.

 As a GMP-certified 100% New York company working in cannabis/hemp extraction since 2017, Naturae’s Hoosick Falls facility is the state’s largest producer of CO2-extracted cannabis oils (a cutting-edge technique that reportedly maximizes quality). Naturae’s house brand, Jaunty, is New York’s number one selling licensed vape cart brand, available in every one of the state’s licensed dispensaries (including NYC’s Housing Works Cannabis Co, Union Square Travel Agency and Smacked), with more products coming to market soon..

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Grassroots Marketing speaks with Maison Bloom Founders Nathan Johnson (CEO) and Jake Wall (CIO) about Their All-Natural Hemp-Based THC Elevated Seltzers. These seltzers deliver a carefully curated blend of botanical alchemy thanks to a unique combination of all-natural hemp-based delta-9 THC, THCV, CBD, CBG, CBN, and a proprietary blend of botanical terpenes. The brand’s most expansive innovation to date was meticulously developed with Maison’s signature high-quality craftsmanship and attention to detail, introducing the world to a bold new combination of plant magic and the world’s first all-natural designer cannabinoid functional beverage.

Made with only all-natural ingredients, with no artificial ingredients, synthetic sugars, or unnecessary additives, Maison Bloom’s All-Natural Hemp-Based THC Elevated Seltzers are only 35 calories, gluten-free, vegan, distilled from all sundown sustainably sourced ingredients, including organic, pure organic fruit and herbal extracts, agave, and novel hemp-based extracts and botanical terpenes from California’s Emerald Triangle. Each six-pack – designed for those living a “Cali-Sober” lifestyle all the way to those who simply want to “Drink Different” – retails for $48.00 and provides a ready-to-drink craft flower-powered alternative to traditional cocktails, brimming with vibrant flavor and a full spectrum of euphoria.

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WEEDAR is shaking up the projected $52.6 billion cannabis industry, enabling brands to offer engaging shopping experiences, and build brand-customer relationships that boost loyalty and sales. Grassroots Marketing speaks with their CEO Jonathan Bohun.

Consumers using WEEDAR can shop their favorite brands in 3D augmented reality, as opposed to generic product catalogs, get access to exclusive, beautifully packaged product drops created in collaboration with trendy artists, and receive NFTs for their purchases. Customers can then trade or resell the NFTs, making WEEDAR the first and only platform where consumers can actually make money buying weed. Customers can also engage in gamified in-app experiences and collect points for each win. These points are stored in a virtual Stash Box, and can be exchanged for discounts and merch, such as exclusive customized bongs or grinders.

Brands can market their products through the WEEDAR platform and create customizable loyalty programs for their consumers, generating more sales, driving customer loyalty and boosting retention rates. Brands can also opt for a white-label solution, which includes a fully customized app with branded AR-powered experiences and tailor-made loyalty schemes. Additionally, brands get access to advanced sales analytics that provide insight into consumption patterns across regions, which enables improved product distribution, sales and localized offerings.

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Red Rodriguez , Director of Brand Partnerships at GRAV, and Artist Brian “Box” Brown Have Teamed Up to Rebrand Reefer Madness with limited edition Zine. Grassroots Marketing learns more about it.

GRAV, the renowned pipe company known for producing high-quality glass smoking pieces, has partnered with comic artist and author Brian “Box” Brown to create a zine that rebrands the concept of Reefer Madness. The project aims to challenge the stigmatization of cannabis use and promote a more informed and positive perspective on the plant.

The term Reefer Madness was popularized as a title for a 1936 propaganda film and had a resurgence in the 1970’s when drug policy reform became a popular topic. The film’s over-the- top portrayals and inaccuracies had a significant impact on public perception of cannabis. For decades, the Reefer Madness campaign was used to justify harsh drug laws and stigmatize marijuana users. As laughable as the film would be to current audiences, the campaign helped to create a culture of fear and misinformation around cannabis that continues to persist.

GRAV and Box Brown aim to draw attention to the current state of Reefer Madness. Although attitudes have begun to shift, the legacy of Reefer Madness still lingers. Many people still hold outdated and unfounded beliefs about the dangers of cannabis. These beliefs in turn influence policy, leading to a disproportionate number of people, particularly within historically disenfranchised groups, to face legal and social consequences for using it.

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We discuss the Vibesbnb Black-Owned Cannabis-Friendly Rental App with Deontae Mack, a Black entrepreneur who founded Vibesbnb, a Black-owned online startup, where he lists cannabis-friendly rentals.

Mack explains: ":Cannabis has always been a niche community but no platform had ever considered itself a cannabis platform so I thought it was a good opportunity for growth if we focused on cannabis users and solving problems for the tourist community who consume and need to find accessible homes. I recruited my best friend and told him of my journey about how I think the world is opening up to cannabis hospitality like Colorado did in 2012 and we could build a killer company.

My instinct was right and our passion was then cemented as the State of Florida 2016 passed Amendment 2 which prescribed medical marijuana to patients I thought to myself “Where do you go to book a 420-friendly reservation? I didn't think of an answer and it was not Airbnb or Google. The only legal place you could consume according to the state law was inside a private residence.

Airbnb has no policy on cannabis and I noticed many Airbnb hosts have problems with cannabis users I thought creating a “Joint Community” standard could attract cannabis users to my listings and get numbers to profitable margins

• 420 friendly
• Tobacco outside
• Designated smoking areas
• Communication
• Unique culture

After seeing initial numbers of 90%+ occupancy during the first 3 months. I thought “wow, this could work”.

So I began my career as a Vibesbnb Entrepreneur Host from that moment on and would grow my short-term renting business to 6 figures over 3 years by investing in one property and then saving the extra seasonal money to invest in several additional properties.

Along the way, I met my investor who owned a non-profit organization called Empowering People Foundation. He found me at the end of those 3 years and was excited about my growth and work ethic toward helping others. He shared his personal experience that none of his friends used cannabis but he saw the market long-term beginning to shift and I was able to convince him to sponsor Vibesbnb."

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We showcase PRETTYHIGH Casual and Haute. Simple and Edgy Cannabis Accessories  with Katy Reddy, CEO and Founder of PRETTYHIGH,

PRETTYHIGH is an online shop filled with repurposed vintage and antique smoking accessories, alongside her own creations, with a vintage feel.

“Since starting PRETTYHIGH I’ve learned two things my soul needs, to be of service to others, and this experience has fulfilled both,” she said. “It’s also been the most beautiful experience—literally and figuratively. Cannabis brings me back to a place of peace and connection to spirit, which, in turn, externalizes into the accessories I create.”

The stash includes her own creations from the Prettyhigh cache, including her own rolling papers, hand-written with “prettyhighdeas” on each packet.

All in polished brass, with Reddy adding, “My style leans to the glamorous age of the 1930s and 40s, with a street edge vibe.”

Pieces she’s designed include a brass rolling machine, a brass rolling tray; and a brass bangle charmed with a keyring, whistle and vintage cigarette holder. Also included is a golden one-hit-wonder in medical-grade titanium, with a compact black lucite dugout, aptly named, Doug. Just behind Doug is a rhinestone encrusted holder for the dugout.

A cut-glass pipe she designed is ready for gifting in a Prettyhigh black and gold vintage case, alongside a vintage cut glass ashtray.

“When I serve scotch or a fine wine it’s served using cut crystal, so I thought, why shouldn’t the flower be consumed with just as much elegance?” she said. 

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Brandy Shapiro-Babin speaks with Robert Beasley, the chief executive officer of Fluent, a vertically integrated MSO in the regulated markets of Florida, Pennsylvania and Texas offering premium cannabis products and publicly traded as Cansortium Inc. ("Cansortium" or the "Company") (CSE: TIUM.U) (OTCQX: CNTMF).

Before officially joining in 2020, Robert served on Fluent’s board of directors as a consultant and played a key role in driving the revitalization of the company as one of Florida’s largest medical cannabis brands. As CEO, he drives Fluent’s strategic growth initiatives, providing deep cannabis law and business development expertise to the multistate operator.

As one of the leading consultants in the industry, Robert has participated in the design and construction of five cannabis cultivation and processing facilities in multiple emerging cannabis marketplaces across the U.S. Additionally, he has held several board roles at prominent cannabis companies, including Chestnut Hill Tree Farm, one of Florida's initial seven cannabis licensees; FLA Extractions, which operates a hemp cultivation facility, a hemp drying facility, and recreational cannabis cultivation and processing facility in Oregon; and Montana Apothecary, LLC (d/b/a Alternative Solutions), the leading cannabis grower in Washington D.C.

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Custom Cones USA, renowned as B2B wholesale specialists with expertise across the pre-roll world and the widest array of products of their competitors, and we speak with Harrison Bard, Co-Founder, Custom Cones USA. They are in the midst of an exciting period of growth for the company. With pre-rolls taking a larger piece of the cannabis industry than ever before, and more states opening up medical and/or adult-use cannabis sales programs, Custom Cones USA is positioned to impact the overall cannabis marketplace like few other businesses can. The company offers a consultative approach to their partners and the best customer service in the pre-roll industry.

Founded in 2017 by Harrison Bard and Fredrik Rading, Custom Cones USA is a leading pre-roll resource in the cannabis industry. The team has a wealth of knowledge about all aspects of pre-roll manufacturing and the entire pre-roll sector of the cannabis space. From custom-branded pre-rolled cones and wholesale bulk cones, to completely customized pre-roll packaging projects and pre-roll machines, they offer expertise and solutions to companies big and small in all sectors of the pre-roll space. Custom Cones USA wants to help their customers operate with relative ease and ensure both the companies and their customers to have the highest quality smoking experience.

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Our guest, David Charles, CEO and co founder of MOOD said of MOOD  “While we are a cannabis company, we operate with the precision and efficiency of a tech company, MOOD excels by providing best-in-class THC products, offering its customers value, convenience, the opportunity to discover new products, and personalization - often exceeding the experience at most brick-and-mortar dispensaries.

WE learn why MOOD is making the purchase of THC products more accessible through online sales. David Charles is a growth marketer, storyteller, and serial entrepreneur. Currently, he serves as the Co-Founder, CEO, and COO of MOOD, a surging e-commerce dispensary that produces legal, high-quality THC products tailored to set your mood.

Over the next few years, MOOD plans to expand its footprint into international markets while staying true to its brand pillars of making high-quality THC products accessible to the masses. MOOD’s most laudable qualities are the superior product satisfaction and brand loyalty they’ve garnered to date —the copious flow of positive customer reviews on their e-commerce site is proof of the young brand’s exciting potential and staying power. 

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Robert Frey tells us about the opening of The House of Cannabis, the first-ever, permanent home celebrating “high culture” and its impact on music, art, fashion, social reform and cultivation. Ten mind-bending, immersive experiences created by artists and filmmakers, transport guests through the many dimensions of cannabis culture.

Robert Frey, who is a Co-Founder of the House of Cannabis said. “Whether you are a cannabis aficionado, have a recreational or medicinal relationship to the plant or are just canna curious, I think everyone will be amazed by the artistry and narrative behind the experiences. If you understand the cannabis community, you know it is about connectivity, creativity, and important issues affecting social reform. We wanted to create an elevated space that helps foster these community values.”

A 30,000 square foot historic cast iron building is home to this new destination at the iconic intersection of Howard and Broadway. The space also features a private lounge and ground level gathering space featuring community events, a café, corner store, live glassblowing and a curated assortment of cannabis inspired lifestyle products.

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