Grassroots Marketing

Outside Lands Festival is Celebrating 5 Years of Culture, Community, and Cannabis and we speak with Lauren Carpenter, (Chief Executive Officer) and Dustin Moore (co-founder) at Embarc about what to expect.

Outside Lands is happening August 11-13th at San Francisco's Golden Gate Park and is one of the most popular summer events for both music and culinary enthusiasts alike. The three-day festival showcases world-class music programming, from legendary acts to emerging artists, plus features 96 restaurants, 36 wineries, 30 breweries, and 8 specialty cocktail bars, all of which are local to California. 

Kendrick Lamar, Foo Fighters and ODESZA are among the headline acts this weekend. Outside Lands takes place annually in San Francisco's Golden Gate Park and is one of the most popular summer events for both music and culinary enthusiasts alike. The three-day festival showcases world-class music programming, from legendary acts to emerging artists, plus features 96 restaurants, 36 wineries, 30 breweries, and 8 specialty cocktail bars, all of which are local to California. Delivering an elevated experience for attendees that includes unique and cultural programming such as Outsider Art, Cocktail Magic and Grass Lands, Outside Lands showcases the best the Bay Area has to offer.

Brett Gelfand is the Co-Founder and Managing Partner at the cannabis-focused collections agency CannaBiz Collects. He discusses Debt Collection in the Cannabis Industry. “Debt collection is an issue that has probably directly or indirectly affected everybody that has ever sold wholesale product in cannabis. So that can be anyone from licensed producers to cultivators wholesaling products to other retailers. If you’re ever selling your product to another retailer then you're probably going to face a time when the retailer asks for credit terms,” Brett told Rootwurks.

Pure Spectrum CBD Plays Ball with a Major League Baseball Team as we speak with their CEO Daniel Huerter. The Kansas City Royals are now one of the first MLB teams to officially partner with Pure Spectrum CBD. The new section of Kauffman Stadium isn’t just about cooling down. It’s also a new spot for Royals fans to learn about Dan Huerter’s Pure Spectrum CBD. Pure Spectrum will have ambassadors at the site to educate fans for free during all the Royals home games.

Grassroots Marketing welcomes back Nohtal Partansky, the CEO of Sorting Robotics. We follow back up on his robot, Jiko, designed to bring a major boost to the cannabis manufacturing and co-packing companies able to afford ($125,000) or lease the device. “People see [pre-rolls] on dispensary shelves and think it’s ‘Albertson’s’ [grocery chain], where everything’s made in these massive factories, and nobody’s there, and it gets magically put together,” Partansky said in a recent interview. “They don’t know that most of those things are all made by hand.”

Grassroots Marketing welcomes Trey Kavooras, the Founder of TPK Ceramics. TPK Ceramics is a manufacturer and distributor of ceramic vaporization hardware. Their products are designed to work with oils that are above 70% viscosity and are engineered with bio-compatibility and health in mind. Ceramic coils are porous and can heat viscous oils better, which results in more oil being vaporized and thicker smoke.

Grassroots Marketing speaks with Jamie Rosen, Founder & CEO of Dr. Dabber, makers of the coolest, most innovative vaporizers on earth. Dr. Dabber has become popular with high-quality, innovative, and downright cool vaporizing products. Known for their top quality and durable vaporizers, Dr. Dabber is one of the most sought-after vaporizer brands in the market with years of reputation.

A great discussion on How Branding Is Much More Than Just Marketing with Andreas (“Dre”) Neumann, Jushi Holdings’ Chief Creative Director and GRAMMY® award winner. Dre is Chief Creative Director of Jushi Holdings, has been at the forefront of advertising, branding, entertainment and technology for the last three decades. 

In addition to being a known and respected leader in the creative and technology arenas, Dre is known for his photography and work with artists such as Queens of the Stone Age, Iggy Pop, Foo Fighters, ZZ Top, Lenny Kravitz and many others. He has also been cited as one of the world’s top rock photographers. In 2020, Dre was awarded a GRAMMY® for Best Album Package, recognized for his photographic contribution on Desert Sessions Vols. 11 & 12, which has been described as one of the most mythical, longest running rock ‘n’ roll mixtape odysseys in existence. It’s the sixth compilation album by the desert rock supergroup Desert Sessions, an art project of Queens of the Stone Age frontman, Josh Homme.

Lift Conferences and Expos Expands Into The United States and we learn more from their Director of Marketing Lisa Petty. The Lift Expo has been a staple in the Canadian cannabis scene since 2016, bringing different aspects of the industry together for networking, education, and merry-making at their annual Toronto and Vancouver events. 

The Expo has undergone several changes over the years, with new ownership and branding and, like all large events, a hiatus during COVID. The event remains the same industry staple, though, with people from across Canada flocking to those two cities to ensure they don’t miss out. 

The Lift Expo was initially a part of Lift Cannabis (and briefly Lift & Co), an online news and review site for the industry, from 2014 to 2020. The Expo was purchased by a new owner in 2020, MCI Group, an international leader in event management. Following a hiatus due to COVID restrictions, the Lift Expo returned to Toronto in late 2021 and May 2022, followed by Vancouver in January 2023. 

Grassroots Marketing speaks with Rachel Figueras, COO of Little Dragon Dabs.  Little Dragon is a cannabis start-up that seeks to eliminate the confusion and mystery surrounding strain selection. The Little Dragon app is more than a retail dispensary - utilizing machine learning and plant chemistry it will provide customers with a personalized and predictable experience from order to consumption.

Applying the Costco Sample Model For Joint Pre Rolls as we speak with with Kyle Loucks, CEO of RollPros. For free Costco samples, that is often buying an entire box of flautas when you only went to that aisle for cheese. Kyle explains that for pre-rolls, that can be a mix-and-match deal on different pre-rolls (both hybrid and infused).

Kyle Loucks is the Founder and CEO of RollPros, an automation company disrupting the cannabis industry using its groundbreaking TruRoll technology that mimics the precision of hand-rolled quality joints at scale.