Grassroots Marketing

Sorcha O'Regan, assistant manager of Bud Bus and South Shore Buds in Marshfield, MA talks to Grassroots Marketing about bringing small town cannabis Delivery to bigger markets. Sorcha plays a crucial role in the business's success by overseeing various aspects of operations, leading a team of dedicated professionals, and driving the growth and profitability of retail establishments. Her primary responsibilities encompass training and development, managing new store openings, driving sales, implementing effective management strategies, and continuously improving processes within the retail environment.

Grassroots Marketing speaks with George Breiwa, a serial entrepreneur, prolific inventor, and the Founder of DynaVap, a company with the mission to make smoking history and produce the greatest dry herb vaporizers available.

DynaVap has developed into one of the US's fastest-growing private businesses under George's direction. Early in his career, George served in the US Navy and worked on nuclear submarine duty. He was the owner of ZipCoat and the CTO of Scope Mounted Electronics for almost 8 years until he started his own company.

Grassroots Marketing speaks with Michael Tesse, Senior Vice President of Retail - National, at GoldLeaf. GOLDLEAF is currently the only cultivator growing organically in Florida. The founders of GOLDLEAF are respected industry experts who came together to create something the cannabis market has never seen with the GOLDLEAF Model that you can experience at their first retail store in Sebring, or through White Glove delivery, currently offered across 15 central Florida counties and soon coming South Florida.

Grassroots Marketing welcomes Successful Canna-preneur, Author, Filmmaker, Advocate and Entrepreneur JM Balbuena. JM Balbuena is an author, filmmaker, advocate, and entrepreneur focused on empowering aspiring leaders in the rapidly growing legal cannabis space. JM’s debut book, The Successful Canna-preneur, does exactly this, while awarding JM with “Cannabis Educator of the Year” by the 2021 Las Vegas Cannabis Awards and “100 Latinas Shaping The World” by The New Latina. JM received a Navy & Marine Corps Achievement Medal for her dedicated service as Aviation Electronics Tech in the United States Navy between 2010 to 2014. With a focus on business development, strategic planning, and execution, JM successfully runs BSW (Boycott Shitty Weed), promoting advocacy through fashion and muti-media including Web3 and blockchain integration. She also leads Synergy Studios, providing filmmaking, content creation, and executive production to leading brands in the cannabis industry. JM currently serves as CMO for Prime Harvest Inc., a technology-focused full-service cannabis corporation horizontally diversified across various segments of the cannabis value chain including licensing acquisition and compliance management, direct-to-consumer operations, and parent company of Jaxx Cannabis, a San Diego based retailer.

Grassroots Marketing speaks with Jonah Rapino, Director of Marketing at nuEra Illinois. We talk about how social impact and revenue are true partners and the experience of being a budtender and communicating with cancer patients and how it changed his perspective and approach.

Discussing Kelia Cannabis Beverages and the Mocktail Market as we speak with CEO Sarah Patel. She founded the cannabis beverage company in 2022. She got the idea after ceasing cannabis use during pregnancy after years of heavy use — which she often felt judged for. After she stopped breastfeeding, Patel began using cannabis again, and felt a sense of relief. Her anxiety dropped and she felt more relaxed. She sought to bottle that feeling, offering a cannabis product without the Cheech-and-Chong stigma. After a walk one day, Patel came home and told her husband about her idea to start a line of cannabis beverages.

She explained "I started KELIA because I believe that beverages should not only make you feel good, but also be good for you. I have been using cannabis since my teens, and I remember feeling like I was doing something wrong. When I became a mother, I stopped using cannabis, but after a year postpartum, I decided to use it again, and it was eye-opening. Cannabis helped ease my anxiety, quiet negative thoughts and even helped me become more focused when spending time with my daughter. I realized that I was a normal person who benefited from the effects of cannabis. I want to share that feeling with other mothers and adults through KELIA and allow them to sip our cannabis cordials throughout the day or enjoy them as mocktails with friends.”

Hara Supply is a Manufacturer of Hundreds of Millions of Cannabis Cones and Combustibles Monthly, and we learn about their setup with their CEO Bryan Gerber. They produce for the market's largest entities, like Jeeter, Stizzy, OCB, and Zig-Zag.

One of the largest pre-roll manufacturers in the world, with a 40,000 sq ft. warehouse and an office in Vegas with about 50 employees. They produce 100 million cones each month and in 2021, they produced 1.6 billion pre-rolled cones, with clients like Stiiizy, GTI, OCB, Zig Zag, and Raw. HARA Supply produces 30 million cones for Raw each month. Since its inception, they have done over $100 million in lifetime sales.

Fruit Slabs Flourishes with Cannabis Collaborations as we catch up with CEO Brandon Dorsky. Brandon’s spearheaded creative licensing transactions within the cannabis industry with top recording artists, music festivals, and content distributors and also developed successful counterfeit policing strategies for brands and product manufacturers, and other techniques to best navigate and survive in the evolving cannabis marketplace. Brandon also tells us about Fruit Slab's recent Tropical Haze CBD Collaboration with Sophie Saint Thomas, author of Weed Witch. 

We talk about Mello Cannabis, and creators of Mello Aroma Profiles©, Eugene and Tyler McCain. Mello is a ground-breaking approach to cannabis selection, is transforming the cannabis industry to provide health, happiness, and well-being to people everywhere. From their uncompromising cannabis products to their commitment to education and thought leadership, Mello is making better cannabis experiences accessible to all. 

Omari Anderson originated Best Dirty Lemonade begins when he wanted to help his mother who was struggling with early onset Alzheimer’s and the debilitating effects of the disease. Omari understood the benefits of cannabis in his personal life and created Best Dirty Lemonade, a cannabis-infused premium non-carbonated drink, to try to bring comfort to his mother. He saw how it provided some much-needed relief before her passing and decided to offer the beverage to people in his community who may benefit. As the popularity of the beverage has grown, Anderson sought to expand his production and subsequently move from the legacy market to legal cannabis markets around the country.