Grassroots Marketing

Grassroots Marketing welcomes Madison Shockley, Chief Executive Officer of Cadre and Founder of the Cannabis Equity Policy Council (CEPC). Cadre is a visionary social equity brand that actively advocates for equitable opportunities across the cannabis industry, offering exceptional cannabis products while uplifting marginalized communities. 

Grassroots Marketing showcases Kush Queen and their Premier Luxury Lifestyle Cannabis with Olivia Alexander, the Founder and CEO of Kush Queen, a premier luxury lifestyle cannabis brand that launched in 2015. Renowned for providing quality, innovative cannabis wellness and lifestyle products, Olivia has become known as one of the industry’s top tastemakers, pioneering new areas of the space and creating trends at every turn.

We discuss Social Equity at Dispensary Level: Breaking Barriers and Achieving Success with Annu Khot, the founder and CEO of Socíale, an employee-owned business exclusively offering products from female and minority-owned operations.

Socíale embodies Annu's vision of providing ownership opportunities to those disproportionately impacted by the War on Drugs.

Her leadership has earned her a spot as one of the Top 50 Women Leaders of Illinois for 2023, and she has received the distinguished Asian Pacific Islander Heritage Award.

Grassroots Marketing chats with Andrew Osterman, Brand Director of OCB Rolling Papers and how OCB has Launched America’s Only Real Rice Cones.

Inspired by nature, OCB Brown Rice Cones are made with sustainably sourced, responsibly harvested, GMO-free red rice fibers from France’s Camargue river delta and organic hemp grown by a co-op of farmers in Champagne, France, with paper made in our family-owned paper mill using water from the French Alps. Unbleached and ultra-thin cones deliver an easy-to-use, premium, slow-burning experience that is nearly tasteless. The cones come in various sizes, including Mini, 1-¼, and King. Each cone includes a watermark that depicts a lighthouse, the brand’s beacon of excellence.

Additionally, the gumline of every OCB paper and cone uses natural Acacia gum, unlike most other cones or papers in the market. The company has partnered with an international non-governmental organization, Seedballs Kenya, in the Sahel region of Africa to distribute Acacia seeds for the rehabilitation of degraded forests and landscapes in the country.

Grassroots Marketing speaks with Max Rudsten, Chief Revenue Officer at POSIBL. We speak about their award-winning Mexican American owned craft cannabis brand is sustainably grown using state-of-the-art Smart Greenhouses powered by its parent company, POSIBL in Salinas, California. Plus, Preserving rare genetics: relationships with breeders, and special projects in the works to preserve rare genetics like Humo’s Reserva De La Familia line, the result of POSIBL’s refined in-house breeder selection program that delivers potent, flavorful and visually stunning, expertly-grown flower. We also learn why white-labeling makes sense, what to look for in a partner, what POSIBL looks for in a brand.

We hear from Marc Beginin and Steve Tegeder with Prodigy Processing Solutions, and they introduced the ProX, made to be stainless steel safe., eliminates winterization, produces 100 lbs of biomass per hour. Plus we hear about their new partner to build the ProX, made in the USA.

Prodigy Processing Solutions is the industry leader in cannabis extraction equipment. Offering state-of-the-art engineering, unparalleled customer service, expert operator training, and complete extraction lab solution packages, Prodigy provides businesses with the tools they need to thrive in the cannabis and hemp industries. On a mission to deliver the highest quality and most innovative extraction solutions, Prodigy is setting the pace for the future of the cannabis and hemp industries.

We discuss Cannabis Market Research and Test Groups with with Lara Fordis, Founder of Fordis Consulting.

Lara Fordis, founder of Fordis Consulting, is a renowned market research expert and consultant specializing in consumer insights and data-driven decision making. With over 20 years of experience in the field, Lara excels in designing and executing cost-effective solutions that enhance various aspects of business, from product development to marketing and brand optimization. She possesses a unique blend of qualitative and quantitative research expertise, allowing her to deliver comprehensive and impactful strategies to her clients.

Grassroots Marketing welcomes Jack Grover, the founder and CEO of Grove Bags, a provider of cannabis packaging specifically tailored for the unique physiology of the plant to create the perfect climate for cannabis preservation.

Since March 2016, the company, Grove Bags, continues its commitment to manufacturing its packaging solutions in the United States for the global cannabis market, and has gained industry-wide praise for its proprietary TerpLoc technology.

Grassroots Marketing speaks with Isaac Bock, Managing Director and Head of Strategy for AlphaRoot and now the host of the Roots to Risk podcast.

Isaac Bock is the Managing Director and Head of Strategy for AlphaRoot, a cannabis-based insurance company. Bock first joined Founder Shield in 2017 before taking over their newly created AlphaRoot department which is dedicated to changing outdated perceptions on holistic medication. Isaac’s focus on building relationships is key as he realizes people are who they surround themselves with; thus continuously pushing to be among the best both in insurance and cannabis.

Grassroots Marketing speaks with Charlie Hoch, the Cofounder of EYCE. Eyce launched 10 years ago, not only launching a completely new product, it created a whole new product category (silicone smoking pipes). From day one, Eyce has been giving durability that rips to people, setting many milestones for the future of smoking and its culture. Eyce Molds' products are recognized throughout the world by a variety of people such as top athletes, busy professionals, college students and traveling adventure enthusiasts.