Grassroots Marketing

Grassroots Marketing talks to Tom Sheridan, the CEO of MWG Holdings about their work in the California Cannabis market. Would love to learn about existing investment opportunities that are out there and learn about their vast offerings of retailing services for customers.

MWG Holdings is in a unique position with vertical integration and strategically placed retail facilities to continue to grow under it's new leadership. It's already been a successful year for the company, but the addition of Sheridan allows for a different approach moving forward. The company is confident that despite the current economic climate, MWG will continue to emerge as one of the most prominent players in the California cannabis market.

King Palm Introduces New Collabs with Sean O' Malley and The Game as we speak with Brandon Puett, co-founder and Chief Operating Officer at King Palm Wrap Company.

King Palm crafts every one of their organic pre-rolled cones to replicate the beauty of those traditional wraps people have been enjoying for centuries. Just like those who came before us, King Palm is embracing all things natural for your smoking experience.

Grassroots Marketing speaks with Dave Richmond CEO of Banana Bros, the makers of OTTO Smart Motorized Grinders. By activating the device’s single-use button, OTTO by Banana Bros. is designed with artificial intelligence to gently mill buds to uniform perfection and then neatly fill Banana Bros. premium raw fiber cones in just seconds: No mess, no wasted greenery.

Founded in 2017 by CEO Dave Richmond and Director of Innovation Manny Montano, Banana Bros., LLC brings elevated, smart solutions to market that provide herb users with high-quality ancillary products with unprecedented precision and simplicity. A company based in the heart of Los Angeles, Banana Bros. represents a diverse community of herb users from all different walks of life. The company is committed to modernizing the industry by bringing innovative, tech-savvy products to the market, leveraging over 20 years' experience in creating some of the world's most popular consumer electronic brands. 

Media and Marketing Converge with Mode Family-owned, Hemp-derived CBD and here to tell us is Jorge Vivar, the Creative Director at Mode. (Promo Code MODE15.at Checkout) Mode is committed to creating organic, all-natural, and lab-tested products which promote overall mind and body wellness.

.A key member to Mode’s success and values, Jorge use 15+ years of experience to promote the growth and establishment of the brand. He earned a bachelor’s degree in Journalism and Mass Communication.

Grassroots Marketing showcases Ceres Greenhouse Solutions and how their system handles common Controlled Environment Agriculture Challenges. We speak with Josh Holleb, Systems Integration Specialist with Ceres Greenhouse Solution.

Ceres Greenhouse Solutions is an organization that takes these efforts even further by designing greenhouses that maximize energy from the sun. Ceres has even patented their unique design which is most efficient in cold climates and includes the possible addition of a ground-to-air heat transfer system (GAHT). 

Their greenhouses are also designed to ensure that greater amounts of light can enter through the southern extension of the greenhouse roof, with the north side of the roof configured with a reflective surface. The configuration of the north wall ensures the uniform distribution of light and because there are no windows, this section (north wall) can be thermally insulated. The greenhouse design makes Ceres a leader in “passive” greenhouse design, a term used to describe maximizing the natural light, heat, and air movement in a specific location in order to create an interior environment that minimizes the need for energy from the grid to light, heat, and/or cool a building.

Grassroots Marketing discusses Access to Multi-state Cannabis Insurance Programs with Erich Schutz, VP of National Practice Leader for Cannabis, Jencap Specialty Insurance Services.

Erich is a broker, underwriter, and risk manager who specializes in hard-to-place, multi-state cannabis insurance programs. He has more than 14 years of experience in the excess-and-surplus lines insurance segment. He was a five-year board member of the MAIA Young Agents Committee, a national Cannabis Insurance CE educator, and a Big I Legislative Conference participant.

Applying the Ad Agency Approach to Cannabis Branding as Grassroots Marketing talks with Grassroots Marketing with Patrick Toste, Creative Director @ HIGHOPES Design.

As Creative Director, Patrick oversees and is at least knee-deep in every project that comes through the doors. After earning his BFA in Graphic Design, he gained valuable branding and marketing experience working alongside big brands like The Coffee Bean, T-Mobile, and Under Armour. Being a cannabis consumer and advocate himself, he recognized an opportunity to assist the industry’s success with his expertise and decided to leave the ad agency world behind.

Complications in Cannabis Banking, Regulations and Licensing as we welcome back Jonathan Robbins, Chair, Cannabis Practice with Akerman LLP. We also speak on these topics from a national and state level (New York and Florida).

Jonathan Robbins serves as chair of Akerman’s Cannabis Practice, counseling clients on the evolving, complex legal and business issues impacting companies with interests in the regulated substances industries. Ranked by Chambers USA as a top lawyer in Cannabis Law and recognized in 2018 by the National Law Journal as one of the country’s “Cannabis Law Trailblazers,” he has been published and quoted in national media outlets such as U.S. News & World Report, The American Lawyer, Politico, Washington Post, Bloomberg News, and Law360. He is a founding board member of the National Cannabis Bar Association and is also an active member of the National Cannabis Industry Association.

Grassroots Marketing welcomes Lucy’s Natural Remedies founder Lucy Escudero. Lucy's Natural Remedies is a Maryland-based cannabis education company, empowers Marylanders seeking guidance on their journey to using medical cannabis.

Founded in 2021 by an experienced medical cannabis patient, Lucy's Natural Remedies’ mission is to educate people about the health benefits of medical cannabis. "A lot of people are confused about medical cannabis," said Lucy, who uses a mix of her background in law, wellness, and research to help Maryland cannabis patients make sense of the current state of research. 

We learn about Dank Poet Dispensary, a new Washington, NJ dispensary that Embraces Culture and Community., We hear from Sonia Mangalick, CFO & Managing Partner; Chris Caruso, CEO, Founder & Managing Partner; and Deborah Snow, COO & Managing Partner.

Inside Warren explained: The journey of Dank Poet Dispensary was frequently challenging, frustrating, and bank-breaking. Chris shared, “Before I had my partners, I actually considered packing it in. It was a daunting amount of work for one person, not just the financial cost, but the time and the mental costs, and the sheer exhaustion. Because it’s legal on the state level, but federally illegal, a lot of resources other small businesses could access didn’t exist for me. I wondered if I’d become a fry cook and live in my mom’s basement at 50. I was very lucky to find my two partners. Without them Dank Poet might not have reached this point.”