The Department of Health and Human Services (HHS) recently recommended that marijuana be reclassified from a Schedule I substance to a Schedule III substance. If implemented, this schedule change could have a big tax impact on cannabis businesses.

Grassroots Marketing speaks with Guillermo Rodriguez, Virtual CFO with Summit Virtual CFO by Anders..Using his accounting and financial background, Guillermo advocates for the cannabis industry as a Virtual CFO, helping guide cannabis operators down the path of profitability through dynamic forecasting, understanding KPIs, and profit-focused accounting.

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Grassroots Marketing showcases brelixi®, an innovative new holistic wellness brand, has officially launched its line of nano cannabis-infused instant drink mixes. We speak with their founder and chief food scientist, Breanna Neff.

brelixi draws on the power of its proprietary nano cannabis technology and better-for-you functional ingredients to offer consumers convenience, discretion, and unparalleled wellness.

Featuring nootropics, electrolytes, antioxidants, and adaptogens, brelixi is currently available in two unique and refreshing flavors: Elderberry and Hibiscus Lemonade, with 30 mg of CBD, and Yuzu Turmeric Lemonade, which offers 20 mg of THC. The brand utilizes its nano cannabis technology to provide a faster onset time (of about five to ten minutes), with more perceivable effects–making it one of the fastest-acting and longest-lasting cannabis products on the market.

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Grassroots Marketing speaks with Todd Friedman, Director of Strategic Partnerships of DAG – The Grow Facility Company about Cannabis Controlled Environment Agriculture (CEA) Facilities.  

DAG – The Grow Facility Company is an industry leader in the development, design and construction of Controlled Environment Agriculture (CEA) facilities for the cannabis and food industries of North America. As an Engineering, Procurement and Construction (EPC) firm, DAG integrates teams across the entire spectrum of services, systems and operations to deliver a single source of accountability for indoor agriculture facilities.

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We discuss the concept of Community Cannabis with Chris Vining is the Co-Founder of The Goods, a dispensary in Somerville, MA.

The Goods dispensary in Somerville, Massachusetts actively participate in the communities we work and live in. From investing in the art, music, and culture in and around Davis Square to advocating for our neighbors by speaking out, standing up, and fighting the Good fight.

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We discuss Bridging The Women's Leadership Gap In The Cannabis Industry with Audra Horridge vice president of technical solutions at Advanced Vapor Devices (AVD).

Audra Horridge drives product development and innovation by using her extensive hardware knowledge to continuously improve all aspects of AVD hardware, from internal performance to design. Her skill at guiding and educating clients by developing best practices comes from her years at her own business—a cannabis contract manufacturing facility where she developed and produced products for over 50 top cannabis brands in California.

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Grassroots Marketing welcomes Madison Shockley, Chief Executive Officer of Cadre and Founder of the Cannabis Equity Policy Council (CEPC). Cadre is a visionary social equity brand that actively advocates for equitable opportunities across the cannabis industry, offering exceptional cannabis products while uplifting marginalized communities. 

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Grassroots Marketing showcases Kush Queen and their Premier Luxury Lifestyle Cannabis with Olivia Alexander, the Founder and CEO of Kush Queen, a premier luxury lifestyle cannabis brand that launched in 2015. Renowned for providing quality, innovative cannabis wellness and lifestyle products, Olivia has become known as one of the industry’s top tastemakers, pioneering new areas of the space and creating trends at every turn.

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We discuss Social Equity at Dispensary Level: Breaking Barriers and Achieving Success with Annu Khot, the founder and CEO of Socíale, an employee-owned business exclusively offering products from female and minority-owned operations.

Socíale embodies Annu's vision of providing ownership opportunities to those disproportionately impacted by the War on Drugs.

Her leadership has earned her a spot as one of the Top 50 Women Leaders of Illinois for 2023, and she has received the distinguished Asian Pacific Islander Heritage Award.

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Grassroots Marketing chats with Andrew Osterman, Brand Director of OCB Rolling Papers and how OCB has Launched America’s Only Real Rice Cones.

Inspired by nature, OCB Brown Rice Cones are made with sustainably sourced, responsibly harvested, GMO-free red rice fibers from France’s Camargue river delta and organic hemp grown by a co-op of farmers in Champagne, France, with paper made in our family-owned paper mill using water from the French Alps. Unbleached and ultra-thin cones deliver an easy-to-use, premium, slow-burning experience that is nearly tasteless. The cones come in various sizes, including Mini, 1-¼, and King. Each cone includes a watermark that depicts a lighthouse, the brand’s beacon of excellence.

Additionally, the gumline of every OCB paper and cone uses natural Acacia gum, unlike most other cones or papers in the market. The company has partnered with an international non-governmental organization, Seedballs Kenya, in the Sahel region of Africa to distribute Acacia seeds for the rehabilitation of degraded forests and landscapes in the country.

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Grassroots Marketing speaks with Max Rudsten, Chief Revenue Officer at POSIBL. We speak about their award-winning Mexican American owned craft cannabis brand is sustainably grown using state-of-the-art Smart Greenhouses powered by its parent company, POSIBL in Salinas, California. Plus, Preserving rare genetics: relationships with breeders, and special projects in the works to preserve rare genetics like Humo’s Reserva De La Familia line, the result of POSIBL’s refined in-house breeder selection program that delivers potent, flavorful and visually stunning, expertly-grown flower. We also learn why white-labeling makes sense, what to look for in a partner, what POSIBL looks for in a brand.

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