Grassroots Marketing

Grassroots Marketing discusses changing the Perception of Cannabis and Plant Medicine with David Kooi, CEO and co-founder at Jointly.

We discuss the possibilities of imagining a new perception of normalizing cannabis into plant medicine or plant wellness to the mainstream. We also compare and contrast the same scenario with psychedelics.

We also learn about "Spark", the world's first AI assistant for purposeful cannabis consumption, and for the chance to author the Theory of Purposeful Cannabis Consumption.

We discuss the Netaleaf Spyder and The Future of Cannabis Cultivation with the CEO of Neatleaf, Elmar Mair.

The Neatleaf Spyder is a first-of-its-kind autonomous robotic platform that exceeds the capabilities of the human eye or any static sensor, generating millions of data points every day and translating these into simple and actionable insights, bringing the latest advances in machine learning and agronomy to the fingertips of growers.

Neatleaf has offices in San Francisco and Munich and is working with some of the industry's leading brands.

Grassroots Marketing talks to the creators of Zen Leaf Roller, Bill Beauclair and John Allen. The Zen Leaf Rolling Tool provides a unique opportunity for individuals who are new to hand-rolling cigarettes and seek a discreet, personal journey of self-improvement encompassing mental, physical, and spiritual growth.

With this tool in hand, beginners can embark on a transformative process that extends beyond the mere act of rolling cigarettes. 

Grassroots Marketing speaks with Leili Fatehi (One of the chief architects of Minnesota’s cannabis legalization policy) and Laura Moon-Ginsburg, Partners and Principals of Blunt Strategies.

Leili Fatehi’s multidisciplinary background has established her as a leading innovative and effective strategist at the nexus of politics, policy and industry development. Her adept understanding of legal and regulatory frameworks, combined with her relationship-building and negotiating skills, were at the helm of the MN is Ready campaign that culminated in the 2023 legislative approval of adult-use cannabis in Minnesota.

We're excited to introduce FlyWheel™, a groundbreaking technology solution from 240L Holdings designed to synchronize the cannabis supply chain from seed to sale. This free platform for our top retail partners leverages the power of data capture to streamline inventory management, improve sell-through rates, and optimize auto-replenishment, all while protecting your data. FlyWheel™ uses real-time insights to help retailers make informed decisions, improve cash flow, reduce the 280e tax burden, and mitigate the risk of slow-moving stock tying up valuable resources. With FlyWheel™, you retain full control over your orders and have the ability to change, reject, or return orders in line with standard order policies.

Michael Brosgart is a cannabis industry veteran with a background in finance, consumer goods, real estate, and global capital introduction. As COO of AVD, he oversees the high-level operations of each department while promoting a strong company culture and advocating for the democratization of the cannabis plant. Michael has significant experience building and scaling businesses. His oversight ensures that AVD’s workflow delivers products to customers on time and as promised. Before joining AVD, Michael was the Vice President of Sales and Marketing at cannabis investment leader The Arcview Group, where he worked with some of the top brands in the cannabis industry. Here he leveraged his extensive knowledge of capital markets to connect investors with early to mid-stage cannabis investment opportunities. He also served as Director of Special Projects for Luxury Brand Partners and its portfolio of luxury beauty companies and spent over a decade in the Latin American finance industry providing corporates, banks, and governments in the region with access to global investors.

A marketing expert with over 25 years of sales and marketing experience, Gabrie has launched over 10 cannabis brands and has worked as both an owner and executive with Dispensary teams. Her expertise in brands and marketing led her to develop Monarch Data Systems and managed services to help dispensaries maximize revenue. Capitalizing on our team of experts to help create the most efficient and profitable business through the utilization of Monarch Data Systems' managed marketing services, data, and technology. Utilizing Monarch Data Systems dashboard and managed services, a retail store will be provided with a complete set of metrics that include sales of brands, demographic data, and customer purchasing behavior.

Jack is the founder and Chief Executive Officer for Mosaic, a company that is redefining the digital user experience for dispensary customers. Jack also serves as a Board Director for Wedge who is transforming the digital interview process as well as Board Director for the Freedom Educational Foundation which is a nonprofit charity providing educational support for young students in deprived communities of Ghana. Jack has run various companies as President & CEO and served as a Board Member across technology, software, insurance, and nonprofits where he has raised capital, overseen Mergers and acquisitions (M&A), and developed successful strategy and execution.

For any coverage of New York’s cannabis market, including the latest news and industry trends, available to provide insider, boots-on-the-ground commentary is CEO Nicolas Guarino (graduate of NYC’s Baruch College, now based in Albany) of Naturae, currently one of only six cannabis companies licensed in New York State for all supply chain activities.

As a GMP-certified 100% New York company working in cannabis/hemp extraction since 2017, Naturae’s Hoosick Falls facility is the state’s largest producer of CO2-extracted cannabis oils (a cutting-edge technique that reportedly maximizes quality). Naturae’s house brand, Jaunty, is New York’s number one selling licensed vape cart brand, available in every one of the state’s licensed dispensaries (including NYC’s Housing Works Cannabis Co, Union Square Travel Agency, and Smacked), with more products coming to market soon.

Cameron Clarke is the Co-Founder and CEO of the California cannabis manufacturer. Sunderstorm is the parent company of Kanha gummies, Wind vapes, Nano5 oral sprays, and the Solara brand of flowers. He is a serial entrepreneur with a track record of transforming technical innovation into high-impact applications. The company has built a manufacturing facility and will launch its edibles into the Thai market in January, making them one of the first U.S. brands to establish a presence there.