Grassroots Marketing

Join Jeffrey Trappe, Director of Operations at Planet 13 Holdings, as he discusses the opening of their cannabis consumption lounge, Cannabition, in Las Vegas. He shares the positive response they've received and the unique experiences they offer, such as a cannabis museum and partnerships with local restaurants. Trappe also talks about Planet 13's expansion into Florida through the acquisition of Vitacan and their anticipation of adult-use legalization. Discover how they plan to incorporate the Planet 13 brand into the Florida market and meet the increased demand for cannabis products.

Grassroots Marketing speaks with Markel Bababekov, Founder of The Herbal Care. He talk about his transition from the legacy cannabis market to legal operations, emphasizing quality and safety. He addresses financial burdens and limited profit margins in the regulated cannabis industry, focusing on supporting legal dispensaries for consumer safety. Markel navigates New York's cannabis landscape, promoting legal options and advocating for cooperation to combat illicit markets.

Grassroots Marketing speaks with Whitney Conroy (Chief Commercial Officer) and Alisha Holloway, PhD, Chief Scientific Officer at Phylos. We discuss a collaboration with People Science on recently announced groundbreaking findings from an IRB-approved, double-blind clinical study. This study throws light on the effects of the rare cannabinoid tetrahydrocannabivarin (THCV), particularly highlighting the Natural Natural TM variant's ability to significantly elevate energy, activity, motivation, and well-being without the typical fatigue and hunger associated with THC.

Alisha shares her involvement with a group advocating science-backed legalization materials, noting DEA pushback on rescheduling due to high THC levels. Varying strengths of antibiotics are compared, discussing purposes. We also discuss the recent headlines stemming from a New York Times article mentioning federal scientists' findings on cannabis safety and non-addictiveness, highlighting legalization's pivot on lobbying and Congress supermajorities for policy changes.

Grassroots Marketing speaks with Claudia Post, Founder and CEO of MOST Consulting Group and Scarlet Express. Claudia highlights her background in transportation logistics. She emphasizes a focus on assisting businesses in cannabis transportation services, regardless of scale, offering consultation or partnership opportunities.

They delve into Scarlett Express's services, showcasing expertise in trucking, logistics, and supply chain management, catering to a range of clients from large MSOs to small craft companies. Claudia underscores her work with social equity applicants, advocating for opportunities for all in the cannabis industry. We learn about Most Consulting Group, highlighting their marketing and compliance services for cannabis companies, stressing the importance of specialized help in regulated industries.

Grassroots Marketing speaks with Rob Metcalf, Vice President of IT Infrastructure at compli about the importance of compliance and regulatory solutions for businesses in the cannabis industry. They emphasized the need for tailored compliance solutions, expertise in guiding businesses through the process of implementing critical technologies, and ongoing support to ensure profitability. They also discussed the challenges of implementing compliance measures in different states with varying regulations and the potential of repurposing existing infrastructure for cannabis dispensaries. Finally, they touched on the impact of gentrification on these areas.

Grassroots Marketing welcomes Cameron Gallacher, the CEO and Co-Founder of Latched, the world's premier agency dedicated to elevating cannabis businesses through innovative strategies. With a specialization in Search Engine Optimization (SEO) for Cannabis, Hemp, and CBD companies in both Canada and the United States, Latched has become a trailblazer in the industry under Cameron's visionary leadership.

Cameron's expertise in grassroots marketing has been instrumental in propelling Latched to the forefront of the cannabis market. His commitment to cultivating organic growth strategies and leveraging digital platforms has not only positioned Latched as a go-to agency but has also empowered countless cannabis businesses to thrive in a competitive landscape. Throughout the interview, Cameron shares insights into the necessity of SEO within the cannabis sector, shedding light on the unique challenges and opportunities that come from a sound SEO strategy.

Grassroots Marketing delves into the exciting partnership between Hi Seltzer, a rapidly growing THC-infused beverage company, and the Professional Pickleball Association (PPA) tour. In this exclusive interview, CEO and Founder Lou Police shares insights into Hi Seltzer's innovative approach to crafting a zero calorie, zero sugar, and zero alcohol hemp-infused Seltzer. The beverage, utilizing a cutting-edge nano-emulsified base ingredient, promises a clean and clear pour every time.

Discover how Hi Seltzer, with 5mg of Delta 8 per drink, provides a milder and gentler THC experience compared to other products on the market. Positioned as a fun and approachable alternative to alcohol, Hi Seltzer allows consumers to enjoy the excitement without the hangover. The conversation also explores the brand's five enticing flavors – Watermelon, Pineapple, Wild Berry, Real Cherry, and Lemon Lime – and its availability in over 3,000 stores across 23 states, with distribution expanding nationwide.

Grassroots Marketing catches back up with Bryan Gerber, the founder & CEO of HARA Supply, the largest manufacturer of cannabis cones and combustibles in the world, producing 100 million + cones monthly for the market's largest entities, like Jeeter, Stizzy, OCB, and Zig-Zag. They own and operate 14 facilities with over 2,000 employees.

Bryan is also the founder & CEO of four-time inc. 5000 company HARA Brands, a diversified cannabis accessory and lifestyle brand that designs and sells innovative products for consumers and industry partners in the smoking market. Its brands include Hemper, Goody Glass, KRYO and Smokefiends, offering a la cart shopping for core essentials dedicated to the smoking world, such as bongs, cones, bubblers, dab rigs, dab tools, grinders, rolling trays, vape pens, cleaning products, and more.

Grassroots Marketing welcomes back Benjamin Meggs, a seasoned executive leader with over fifteen years of experience, notably shaping businesses within the highly regulated Texas oil and gas industry. As the CEO of Bayou City Hemp + 8th Wonder, Ben has masterfully steered the company's transformation from a small extraction operation to a multimillion-dollar, vertically integrated hemp manufacturing powerhouse, brewery, distillery, and house of brands.

Ben's strategic prowess in areas such as operational efficiency, stakeholder relationship building, and groundbreaking nano-emulsions technology have help to revolutionize the cannabis-infused beverage market, making Bayou City Hemp + 8th Wonder's journey to becoming the Top Manufacturer in Texas at the Texas Hemp Awards.

We learn about the recent collaboration between Bayou City Hemp + 8th Wonder and upscale Indian eatery Musaafer. Executive Chef Mayank Istwal and Beverage Director Afzal Kaba crafted an avant-garde dinner series, "High Society," featuring eight courses of THC-infused dishes alongside infused mocktails and cocktails.

Grasssroots Marketing speaks with David Schwimmer, co-founder and CEO of Oregonix, as he unveils the journey behind their craft cannabis brand, Northern Heights, and the strategic decision to launch in Illinois. Schwimmer shares his experiences in Oregon, where the team immersed themselves in the local cannabis culture, learning invaluable cultivation techniques from the grassroots.

Discover the dynamics of the emerging Illinois cannabis market through David's lens, shedding light on the current landscape dominated by small-scale operations and industry giants. Independent Growers Association president, Scott Redmond, weighs in on recent regulatory changes impacting craft growers and the financial challenges they still face.

Delve into the intricacies of cannabis licensing, growth challenges, and limited capital access in Illinois, as David emphasizes the potential for profitability with the right investments. Uncover the hurdles faced by craft growers in both Illinois and Oregon, including the complexities of social equity and technological integration.

Learn about Oregonix's innovative cannabis product line, featuring four unique strains, a commitment to quality, and a focus on taste. David Schwimmer details the diverse dispensary locations carrying their products, from Oregonix Craft to Planet 13, Dispensary 33, Cannabis Club, and beyond.

In a fascinating glimpse into the future, David discusses Oregonix Farms' vertical integration and expansion plans, including the upcoming launch of a dispensary in Ireland Lake, Illinois. Explore the company's dedication to providing a comprehensive range of services, from seed to sale to consumption, with the Emerald dispensary set to showcase Northern Heights products.