Grassroots Marketing

Grassroots Marketing

By Cannabis RadioBusinessEntrepreneurshipNews
Download on the App Store

Grassroots Marketing episodes

  • Oneness with Science, Spiritual Medicine and Full Spectrum Hemp

    We learn about Oneness, the product line that intersects with Science, Spiritual Medicine and Full Spectrum Hemp. We hear from with Dr. Neha Raje (CEO) and President Alexander McLain (President) with Oneness.

    Oneness is a private corporation founded in 2020. It is headquartered in Gainesville, FL with offices in Nashville and Los Angeles. The company plans to roll out additional lifestyle products in 2024, including a signature hemp-infused luxury fragrance. 

    CEO Dr. Neha Raje and President Alexander McLain are renowned speakers and experts in the hemp/cannabis industry, bringing both biotech savvy and spiritual awareness to the company and its vision. Oneness raised its first round of financing through the family office of a prominent New York investment banking group, at a pre-money valuation of $50M. The Oneness Foundation aims to create fertile soil, urban farms and improved nutrition for children.



    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy
    28 min
  • MJBIZ 2023-Shai Ramsahai with Royal Queen Seeds

    Hans Dietterich with the Making Metrc Easy podcast speaks with Shai Ramsahai, President of Royal Queen Seeds.

    Established in 2007, Royal Queen Seeds (RQS) is a market leader at the forefront of the global cannabis genetics industry. Driven by an inherent passion for the plant, RQS meticulously tests each seed for germination, vigor, yield and both recreational and medical efficacy. This dedication, combined with relentless research and development, allows RQS to pioneer and anticipate market trends while delivering top-tier genetics curated by its team of biologists.

    The company is also a respected cannabis educator that offers comprehensive grow guides, resources and instruction for cultivators. It has developed an extensive range of modern genetics—including autoflowering and proprietary F1 hybrids—that cater to the varied needs of contemporary growers at every skill level, from hobbyists to professionals. Multiple Cannabis Cup victories and prestigious "Best Seed Bank'' awards speak to the company’s outstanding breeding and innovation. RQS now operates online in the U.S., Thailand and 28 countries across Europe. Headquartered in Barcelona, brick-and-mortar locations can be found in Amsterdam, Barcelona, Bangkok and New York.



    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy
    11 min
  • MJBIZ 2023- Matt Knobel with Whats Your Treat

    Hans Dietterich from the Making Metrc Easy podcasts speaks with Matt Knobel, the President at What's Your Treat. He has explained that he saw a market and started to talk to a lot of great people in the different candy companies before partnering with our first candy manufacturer, what became one partnership then became 4.

    They have now partnered with 5 candy companies all with a minimum of 40 years experience . From chocolates, gummies, fudge, taffy, popcorn, peanut butter and much much more. 



    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy
    3 min
  • MJBIZ 2023-Jennifer Makris with Cannabis Cash Advisors

    Hans Dietterich from the Making Metrc Easy podcast welcomes Jennifer Makris, MBA, and President of Cannabis Cash Advisors.

    Jennifer brings over twenty years of experience in sales, transportation and logistics, and consulting. Over the last decade, she has specialized in secure cash management solutions for banks, credit unions, traditional retail, and high-risk industries.

    She has built a network that supports each touchpoint in the cannabis cash ecosystem; banking, transportation, automation, technology, training, and more. Cannabis Cash Consultants educates customers on the importance of optimizing the cash life cycle, creating FOH and BOH efficiency that drive security and profitability.



    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy
    3 min
  • MJBIZ 2023-Former Google Executive Leads Top Cannabis Retail Tech Company

    Sean Kelly speaks with Suresh Khanna, a former tech industry executive with an impressive tenure at Google, has now embarked on an exhilarating journey into the cannabis space, where he envisions vast opportunities similar to the dot-com bubble, which proliferated available venture capital and market valuations.

    Suresh has recently taken on the position of President and COO at Treez, the leading retail technology company in the cannabis industry. Drawing from his diverse career background, Suresh aims to empower and train managers, ignite a thriving corporate culture, and unveil Treez as the dominant force in cannabis retail technology. He envisions Treez collaborating with new investors and prominent retailers to elevate the cannabis industry to new heights.

    Suresh's journey from the tech industry to the cannabis world offers a unique perspective on the parallels between these groundbreaking sectors. 



    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy
    14 min
  • Blue 42 Organics, CTE, Cannabis and The Georgia Hemp Crop

    Discussing Blue 42 Organics, CTE, Cannabis and The Georgia Hemp Crop with Henry Ostaszewski with Blue 42 Organics & Blue 42 Market, and the Co-founder of Creative Soul.

    Henry and Joe Ostaszewski played football for many years, ultimately competing at the highest levels in college football and the NFL. Despite all the victories, the glory, and the memories, competition at this level comes at a cost. For many players, these costs don't make themselves known until years after the glory days are over. Chronic Traumatic Encephalopathy (CTE) is just one of the many devastating long-term effects that may result from a career in high-intensity sports like football. Joe and Henry both have first-hand experience with CTE. Over the years, the Ostaszewski brothers have watched helplessly as teammates have suffered from debilitating mental health and physical complications. The most devastating cases even resulted in death from aggressive brain cancers, ALS, or suicide.

    The reason Henry and Joe became so excited about the CBD industry years ago is that full-spectrum CBD plant extracts anecdotally show promise. For example, many people find that consuming high-quality, full-spectrum CBD can lead to improved sleep, reduced anxiety, muscle and joint pain relief, and other quality of life improvements. Regular CBD usage has anecdotally made a difference in the lives of the Blue 42 Organics team, and we are excited about new studies and research being conducted in today's world of CBD remedies. We are on the cusp of a new age of discovery in the field of wellness and therapy, and this particular plant extract is at the forefront of this new and exciting research.

    Blue 42 Organics is humbled and proud to have been afforded the opportunity to forge partnerships with the very best in the industry. We have partnered with Ph.D. scientists for research, independent third-party testers for quality assurance, and sustainable supply chain solutions in order to bring our customers the best All-American, organically grown, full-spectrum CBD in a responsible way.



    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy
    34 min
  • Storz and Bickel, The Venty and German Engineering

    Grassroots Marketing spotlights Storz and Bickel and the Venty, Made with German Engineering with Jurgen Bickel, the Co-founder of Storz and Bickel.

    We discuss with Jurgen about Venty, the new dry-herb vape they have announced, plus the significant new features on the Venty, compared to their previous products. We also discuss the new recreational cannabis market in Germany.




    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy
    21 min
  • Struggles of a Social Equity Cannabis Startup

    Grassroots Marketing spotlights the Struggles of a Social Equity Cannabis Startup with Jeff Similien, CEO of Lowkey Dispensary. 

    Lowkey Dispensary recently filed a lawsuit against a former business partner whom they claim allegedly conducted business in a fashion that caused corruption and embezzlement.

    Lowkey proudly stocks Method Man’s brand, TICAL, and introduces Neighborhood Strains an exclusive line of strains named after Boston neighborhoods, each embodying the unique spirit of its community. 

    • A campaign covering ten out of the twenty-three communities in Boston. As a nod to the city's rich diversity, Lowkey Dispensary has also launched a new T-shirt line, available for pre-order via drop ship.
    • The first two strains to hit the shelves are the Dorchester Diesel and Mattapan Blue Hill Dreams. 
    • Dorchester Diesel, a potent Sativa, boasts a distinctive blend of GG4 Sour Diesel and Muddy Waters, delivering heavy gas with a sour diesel hint on the exhale. Perfect for maintaining productivity and sparking creativity, this strain pays homage to the dynamic Dorchester neighborhood.
    • Mattapan Blue Hill Dreams is a hybrid of Blueberry Pie and Sandalwood, infused with Muddy Waters. With its blue hue buds and a mix of heavy gas and orange hairs, this strain reflects the cultural vibrancy of Mattapan. The neighborhood, known for its diverse mix of Caribbean, African American, and Haitian cultures, comes alive in every puff.




    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy
    25 min
  • Cannabis Transportation, Home Delivery and Security Measures

    We discuss Cannabis Transportation, Home Delivery and Security Measures with Talaria Transportation CEO Ari Raptis.

    Ari is the founder and visionary behind Talaria.He is a serial entrepreneur with over 15 years in logistics and business management leading the company with a wide range of real-world experience. With a specialized focus in secure logistics, his business background and leadership skills make him an integral part of Talaria and our community outreach efforts. Ari has been an advocate for the industry and is regarded as one of the industry's leading voices for reliable and safe logistics in the cannabis industry.



    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy
    28 min
  • From Art and Design to Cannabis Special Projects

    We hear the story of Zen Cannabis Special Projects Manager Evan Senn and her story transitioning from her background in Art and Design to managing Special Projects for Zen Cannabis.

    We also hear about Zen Cannabis' Innovative Chocolate Line: Elevating Indulgence and offer products to give a relaxing journey to inner bliss.

    Evan is a writer, editor and professor who splits her time between Southern California and North Carolina. She has most recently taught Art History at Laguna College of Art and Design, California State University, Fullerton and was the most recent Curator for Golden West College Art Gallery. She has worked in the Media & Communications department for Laguna Creative Ventures, and has worked as an independent PR consultant and publicist for artists. She is the former Editor-In-Chief of Culture Magazine and Inland Empire Weekly, and was the Assistant Editor for YAY! LA Mag, Publisher’s Assistant for Artillery Magazine, and in 2010 she co-founded the independent arts journal, Rogue Arts. Her Master’s Thesis and first published book, Cement Sanctuary: Contemporary Street Art in Los Angeles (2012) has helped establish her as an expert in contemporary street art and alternative and underground art movements. 


    Evan has contributed to a number of books on art, including TMRWLND: The Secret Stays Unknown - The Art of Dereck Seltzer & Tina St. Claire (2016), Seeing the Invisible (2015), Yarn Bombing 18th Street, and many art catalogues. In 2013, Evan was an Artist-in-Residence at Grand Central Art Center, during which she produced a documentary called Life of a [Female] Artist with Ingrid Reeve. She has contributed as an arts writer for KCET Artbound, OC Art Blog, ArtVoices, OC Register, OCR Magazine, Beautiful Bizarre Magazine, Art and Cake, Artillery Magazine, Local Arts, Beauty & Wellness Magazine, Laika, Unite4:Good, and E-VOLVED Magazine. Past publications also include ArtScene, Juxtapoz, and Art Ltd.



    Advertising Inquiries: https://redcircle.com/brands

    Privacy & Opt-Out: https://redcircle.com/privacy
    23 min

About Grassroots Marketing

From the publisher's feed

Grassroots Marketing curates thought-provoking dialogue with an exclusive class of thought leaders who will offer high-end round table business strategies and solutions that seek to prune and…

More shows like Grassroots Marketing

Burning Issues by Cannabis Radio

Burning Issues

25 Listeners

Good News with Nurse Heather by Cannabis Radio

Good News with Nurse Heather

12 Listeners

Blazin With Bobby Black by Cannabis Radio

Blazin With Bobby Black

9 Listeners

The Cannabis Business Minds Show by Simone Cimiluca-Radzins, CPA

The Cannabis Business Minds Show

120 Listeners

High On Healthy by Cannabis Radio

High On Healthy

14 Listeners

The Russ Belville Show by Cannabis Radio

The Russ Belville Show

15 Listeners

NCIA Cannabis Industry Voice by Cannabis Radio

NCIA Cannabis Industry Voice

42 Listeners

Blunt Business by Cannabis Radio

Blunt Business

39 Listeners

Alternative Talk by Cannabis Radio

Alternative Talk

5 Listeners