Grassroots Marketing

Jesse Channon joined The Cannabist Company in December 2019 as Chief Growth Officer. Jesse is an accomplished leader with over a decade of experience in digital marketing, consumer targeting, grassroots campaigns, and social media, having advised and worked with some of the largest brands and agencies in the world, including Microsoft, AT&T, Honda, Starbucks, NBC, Red Bull and more. A member of the founding team at PageLever, a Y Combinator-backed company, Jesse oversaw all revenue and partnerships, working with companies such as YouTube, Intel and Toyota to build one of the first real-time applications on Facebook’s API and earning certification in the first wave of Preferred Marketing Developers. In 2013, PageLever sold to Unified, a New York City-based Ad Tech company, where Jesse spent six years on the senior management team. After Unified, Jesse served as Chief Revenue Officer for Social Native, a custom content marketplace. He serves on the Entrepreneurship Advisory Board for the Harbert School of Business at Auburn University, and the Marketing Board for UJA in New York City and mentors first-time founders of early-stage startups.

Kim Sanchez Rael is a passionate business leader, a startup veteran, and an investor in innovation. She has extensive experience as an operating executive and as a venture capitalist, focusing on early-stage investments in technology companies. Rael is currently the President and CEO of SRE Wellness, Inc. (dba Azuca).

Rael has an extensive background in both startup and Fortune 50 Companies. Before her career in venture, she co-founded an advanced energy company and held numerous management positions at Intel, where she managed a $200 million capital budget, led planning for a $1 Billion expansion, and held roles in finance, operations, and strategic planning. Before Intel, she served as an aide in the US Senate focusing on foreign affairs and science and technology policy.

Stephanie Wang is the founder of Ka Empathogenics, a company that specializes in creating supplements with Kana, a natural plant known for its empathogenic properties. Kana is a heart opener that promotes emotional availability, empathy, and social ease. It also acts as a natural antidepressant, anxiolytic, nootropic, and ergogenic, making it a versatile and beneficial supplement for overall well-being.

Caroline Sada is a representative of the Biohack Lab in Fort Lauderdale. The Biohack Lab's mission is to connect people back to their bodies and empower them to take steps towards a healthier and more authentic life. They offer non-invasive healing modalities that come from nature, focusing on mindset and the body's innate ability to heal.

Grassroots Marketing learns How The Cannabruhz Are Cultivating Financial Growth in the Cannabis Community.

Their mission is to empower individuals with the knowledge and tools they need to navigate the intricate financial terrain of cannabis, all while championing the progress of the cannabis community and its underrepresented minorities.

We speak with Jerell Duncan who emobodies the heart and soul of The Cannabruhz Media's commitment to community empowerment. With a strong foundation as a bookkeeper and tax professional, Jerell brings a powerful voice to the table. He understands the unique challenges faced by business owners and also minorities within the cannabis industry, and strives to provide a platform for their stories, experiences, and successes. Jerell's passion for inclusivity and social equity drives his work to uplift the voices of those often marginalized. Through his tireless efforts, Jerell is sowing the seeds of progress and cultivating a more diverse and equitable cannabis landscape.

LeafLink Offers Some Holiday Sales Guidance by way of their comprehensive Holiday Sales Guide. We get the details from LeafLink strategist Ben Burstein. Designed to help cannabis retailers, brands, and distributors boost their holiday sales, our guide provides actionable insights and data-driven recommendations to make your holiday season a success.

Ben Burstein is LeafLink’s Strategist, helping manage industry research, mergers & acquisitions, and strategic partnerships for the company. He’s been featured as an industry expert both on-air (ABC, FOX, NPR) and through digital channels (Forbes, Cannabis Business Times, MJBizDaily, St. Louis Business Journal).

Grassroots Marketing revisits The Goods and their Community Based Cannabis Culture 1 Year Later as we welcome back Chris Vining, the Co-Founder of The Goods, a dispensary in Somerville, MA..

The Goods dispensary Somerville actively participates in the communities we work and live in. From investing in the art, music, and culture in and around Davis Square to advocating for neighbors by speaking out, standing up, and fighting the Good fight – commiting to Doing Good For All.

Grassroots Marketing discusses Cannabis Compliance Prevention With Air-sampling and Molecular Testing with Rachel Reboulet, the VP of Commercial Operations at AirAnswers, Inc.

AirAnswers® is responsible for the only commercial air-sampling technology that has the capability of detecting pathogens that can harm cannabis crops, affect crop yield, and prevent compliance with state testing requirements.

AirAnswers® combines its patented air-sampling technology with molecular testing capabilities to collect and test for biological matter in cultivation facilities.

Grassroots Marketing welcomes Anders Mintz: Creative Marketing Director for 22Red in AZ. We learn details about 22Red, the cannabis brand founded by System of a Down’s Shavo Odadjian, laying down roots in Arizona with their first ever proprietary grow.

Plus, we hear about the release of heir Live, Ice Water Hash infused pre-rolls and pre-roll packs; Live, Ice Water Hash Disposable Rosin Vapes; and then Live Ice Water Hash dabbable rosin. 

Spark Sourcing Dedicates Staff and Introduces New Packaging Material to Help the Cannabis Industry Reduce Plastic and Avoid Greenwashing Traps. We learn all about it with Andrew Bliss, the founder of Spark Sourcing.

Spark Sourcing is excited to introduce eco-shell™, a game-changing solution that can reduce plastic by up to 50% and carbon emissions by up to 70%, all while offering 100% recyclable packaging.