Applying the Ad Agency Approach to Cannabis Branding as Grassroots Marketing talks with Grassroots Marketing with Patrick Toste, Creative Director @ HIGHOPES Design.

As Creative Director, Patrick oversees and is at least knee-deep in every project that comes through the doors. After earning his BFA in Graphic Design, he gained valuable branding and marketing experience working alongside big brands like The Coffee Bean, T-Mobile, and Under Armour. Being a cannabis consumer and advocate himself, he recognized an opportunity to assist the industry’s success with his expertise and decided to leave the ad agency world behind.

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Complications in Cannabis Banking, Regulations and Licensing as we welcome back Jonathan Robbins, Chair, Cannabis Practice with Akerman LLP. We also speak on these topics from a national and state level (New York and Florida).

Jonathan Robbins serves as chair of Akerman’s Cannabis Practice, counseling clients on the evolving, complex legal and business issues impacting companies with interests in the regulated substances industries. Ranked by Chambers USA as a top lawyer in Cannabis Law and recognized in 2018 by the National Law Journal as one of the country’s “Cannabis Law Trailblazers,” he has been published and quoted in national media outlets such as U.S. News & World Report, The American Lawyer, Politico, Washington Post, Bloomberg News, and Law360. He is a founding board member of the National Cannabis Bar Association and is also an active member of the National Cannabis Industry Association.

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Grassroots Marketing welcomes Lucy’s Natural Remedies founder Lucy Escudero. Lucy's Natural Remedies is a Maryland-based cannabis education company, empowers Marylanders seeking guidance on their journey to using medical cannabis.

Founded in 2021 by an experienced medical cannabis patient, Lucy's Natural Remedies’ mission is to educate people about the health benefits of medical cannabis. "A lot of people are confused about medical cannabis," said Lucy, who uses a mix of her background in law, wellness, and research to help Maryland cannabis patients make sense of the current state of research. 

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We learn about Dank Poet Dispensary, a new Washington, NJ dispensary that Embraces Culture and Community., We hear from Sonia Mangalick, CFO & Managing Partner; Chris Caruso, CEO, Founder & Managing Partner; and Deborah Snow, COO & Managing Partner.

Inside Warren explained: The journey of Dank Poet Dispensary was frequently challenging, frustrating, and bank-breaking. Chris shared, “Before I had my partners, I actually considered packing it in. It was a daunting amount of work for one person, not just the financial cost, but the time and the mental costs, and the sheer exhaustion. Because it’s legal on the state level, but federally illegal, a lot of resources other small businesses could access didn’t exist for me. I wondered if I’d become a fry cook and live in my mom’s basement at 50. I was very lucky to find my two partners. Without them Dank Poet might not have reached this point.”

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El Blunto provides a classic-styled Cigar Making Product for the Finest Cannabis Experience and we learn more from Q. Ladraa, the CEO of Albert Einstones, makers of El Blunto.

Q. Ladraa is CEO of Albert Einstones the creator of El Blunto is a family-run MSO headquartered in Los Angeles, CA with manufacturing facilities in Arizona, Nevada, Michigan, Missouri, Massachusetts, and all of Canada. Despite their humble beginnings and limited resources compared to some other publicly-traded and venture capital-backed cannabis companies, Albert Einstones is using a methodical and innovative approach to addressing the challenges of cannabis pre-rolls has laid the groundwork for our unparalleled growth and expansion.

Albert Einstones stands out as one of the most rapidly expanding cannabis companies in the nation. In each of our markets, our revenues approximate one million. Currently, our products are available in over 3,000 retail stores spread across the US and Canada.

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Grassroots Marketing welcomes Lex Corwin, Founder and CEO of Stone Road Farms and the work that Cannabis Farmers burden and their ongoing Challenges of Sustainability. Stone Road was founded by Lex Corwin in 2016 at the age of 23 as a queer-led, family run cannabis brand committed to harvesting and creating quality cannabis, offering the best buds, never shake, filler or distillate-sprayed weed from its 57 acre, off-grid family farm in Nevada City, CA. With its high design-forward packaging, Stone Road is blazing a path for a new age of cannabis consumers with eye-catching, colorful and inclusive campaign imagery. When he's not hand-rolling joints in LA, Lex can be found cultivating his farm and his connections in each new market as states continue to push forward with the legalization of cannabis. Stone Road is now available in California, Oklahoma, Massachusetts and is launching in Michigan in Q1, with more markets in the pipeline for 2023, including New York, giving Lex the opportunity to finally debut his brand in his home turf of New York City.

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Grassroots Marketing showcases BATCH a bustling Wisconsin Grown CBD and Wellness Brand with Dennis Mistrioty, the CEO/Co-founder of BATCH. The Co-founders of BATCH, Dennis Mistrioty, Griff Lynch, and Andy Gould are three

lifelong friends who grew up in the greater Milwaukee area and went on to attend the University of Wisconsin, Madison. Merging their chemistry acumen with a dedication

to natural wellness, Dennis and his team offer a behind-the-scenes look at their entire production process, from hemp farming to extraction and bottling. This transparency, central to BATCH’s ethos, ensures customers can confidently and enthusiastically embrace the products they consume. In addition, BATCH’s devotion to integrity and quality has positioned them as a distinguished contract manufacturer for over 50 CBD and wellness brands. BATCH Labs is also proud to be GMP certified.

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Grassroots Marketing talks to Mario Gabriel, Director of Nectar Medical Vapes about How Nectar Medical Vapes Revolutionizing the Dry Herb Vaping Experience. Driven by his passion and a desire to make a positive impact beyond traditional engineering, Mario's entrepreneurial spirit led him to establish The Herb Convention Ltd. Recognizing the growing demand and necessity for quality portable vaporizers and other cannabis related products, he embraced this opportunity to create 'Nectar' – a brand that embodies the principles of product quality, wellness, and exemplary service.

Under Mario's visionary leadership, 'Nectar' has become a household name, celebrated for its customer service and high-quality cannabis hardware products, which are robust, meticulously crafted, and environmentally conscious. Mario's dedication to quality, coupled with his innovative thinking, has propelled the brand to the forefront of the industry.

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Grassroots Marketing showcases Surfside and their new platform Commerce Media, deemed The Next Generation of Advertising Technology with Jon Lowen, the Co-founder of Surfside.

Commerce Media empowers cannabis brands by opening a new advertising channel directly within a retailer's ecommerce websites and marketplaces.

The expanded offering will accelerate the ability for retailers and cannabis dispensaries to personalize and improve shopping experiences, while providing brands the ability to secure priority placements, improve exposure to in-market shoppers and measure all media to SKU-level sales.

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The Department of Health and Human Services (HHS) recently recommended that marijuana be reclassified from a Schedule I substance to a Schedule III substance. If implemented, this schedule change could have a big tax impact on cannabis businesses.

Grassroots Marketing speaks with Guillermo Rodriguez, Virtual CFO with Summit Virtual CFO by Anders..Using his accounting and financial background, Guillermo advocates for the cannabis industry as a Virtual CFO, helping guide cannabis operators down the path of profitability through dynamic forecasting, understanding KPIs, and profit-focused accounting.

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