Grassroots Marketing

Bryon was appointed Clinical Professor at the University of Colorado School of Medicine following his retirement as a Distinguished Professor of Alcohol and Drug Abuse Research in the Department of Psychiatry at the University of Texas Southwestern Medical Center and as a psychiatrist for 30 years with the Department of Veterans Affairs. 

He has published 200 papers and book chapters on the neurobiology and treatment of addiction and is Editor-in-Chief of The American Journal of Drug and Alcohol Abuse. In his semi-retired status, he is evolving from focusing on the consequences of substance use itself to the consequences of the drug war. As a Founding Member, his commitment to the goals of DFCR arises from his desire to ensure that the harsh, punitive prohibition of cannabis use is replaced by a regulatory system that protects both the individual and society. 

Grassroots Marketing welcomes Dr. Jim Woody, CEO and Director of 180 Life Sciences, a clinical stage biotechnology company.

180 Life Sciences aims to develop SCAs that are safe, non-psychoactive and formulated to improve efficacy and bioavailability – a real alternative to unregulated cannabidiol (CBD).

Through this program, 180 Life Sciences is working on orally available SCAs, not derived from plants, to address the deleterious issues of medical cannabis. If successful, these SCAs could offer a robustly consistent and safe dosage that allows patient intake to be carefully controlled.

Grassroots Marketing with Lane Radbill, Chief Marketing Officer of Highsman. Highsman is the official cannabis lifestyle brand of one of the most electric NFL running backs of the century, Ricky Williams. The Highsman Lifestyle Shop was built at the intersection of comfort and functionality with accents from a heritage rich in sports.

We speak with Mike Fata, the author of Grow: 12 Unconventional Lessons for Becoming an Unstoppable Entrepreneur.  Mike is currently Chief Executive Officer of Fata & Associates, Chairman of the Board of Nuts For Cheese, Global Growth Advisor for Mid-Day Squares, Lifetime Member (Past Chairman) of the Canadian Health Food Association (CHFA), Lifetime Member (Past Chairman) of Young Presidents Organization (YPO) and investor/advisor to a portfolio of companies.

Mike is a homeschooling father, certified holistic health coach and avid backyard organic farmer. In his free time he enjoys coaching and mentoring natural products industry entrepreneurs. In 2021 Mike launched a free mass mentorship toolbox for CPG entrepreneurs.

Mike hosts the Founder to Mentor podcast, connecting you with world class founder mentors to inspire your personal and professional growth.

Grassroots Marketing speaks with Genine Coleman, the Founder and Executive Director of Origins Council about a grant that will support a 2-year scientific study entitled: “Legacy Cannabis Genetics: People and Their Plants, a Community-Driven Study”.

A group of academic researchers, scientists, and community based organizations have joined forces to develop a multidisciplinary, community-based participatory research (CBPR) study that will identify, document, and help to preserve the history, value, and diversity of California’s legacy cannabis genetics and the communities that steward them. This will be the first such study of its kind, and is intended to establish a replicable research model for underserved cannabis producing communities globally.

Community-based participatory research is a partnership approach to research that equitably involves community members, organizational representatives, and academic researchers in all aspects of the research process. The community organizations partnered on this study are Origins Council (OC), a California nonprofit public policy and research institute serving California’s historic rural cannabis farming regions, and the Cannabis Equity Policy Council (CEPC), a statewide equity advocacy organization representing the interests of Black, Indigenous, and people of color (BIPOC) in urban communities.

Grassroots Marketing speaks with Paul Botto, the Co-founder and President of Lucid Green about Lucid Green and Their Intelligent QR Code Platform Expansion. Previous roles include former Head of Analytics Sales and Consulting at Google, GM of Visible Measures Analytics, and Founding Member of Conduce supply chain data platform working with companies like DHL, Cisco, and PwC.

Lucid Green is the intelligent UPC of cannabis, providing cannabis brands, retailers and distributors with a touchless inventory management solution that increases supply chain efficiencies and cost-savings while ensuring regulatory compliance.

Telehealth visits for Florida Medical Marijuana card renewals and the possibility of adult use legalization in the state of Florida and more are discussed with with Aaron Bloom, CEO of DocMJ.

Aaron Bloom is the CEO of DocMJ, the largest and most experienced multi-state group of Certified Medical Marijuana physicians providing recommendations to over 400,000 eligible patients. It was created by physicians who believe in the power of evidence-based alternative medicine to provide relief to suffering patients.

We talk about Timeless Vapes and the Timeless Artist Legacy Program with Joshua Hirschey, President of Timeless Vapes 

The Timeless Artist Legacy program provides artists, musicians and creatives with a platform to share their unique stories through the lens of cannabis culture. In celebration of International Women's Month, Timeless has partnered with Miami native Tati Suarez on a special-edition flip case and vaporizer battery inspired by the typography and palette of Art Nouveau. 

They also recently collaborated with APEXER, also known as Ricardo Richey, a multifaceted virtuoso with expertise in designing murals, sculptures, videos, installations and canvas pieces. As a third-generation Bay Area native, Richey uses art as a tool to capture the spirit of the area while chronicling its changing nature. His ability to transform complex feelings, emotions and ideas into colors, shapes and lines has been celebrated in more than a dozen publications, including The New York Times, The Hollywood Reporter, Complex, Fortune, VIBE and HypeBeast.

Grassroots Marketing connects with Sarah Schmidt, the VP of Marketing and Communications at Subtext. Sarah has direct experience consulting cannabis companies on marketing campaigns and strategies. She is also close to the historical and latest legal marketing and ad restrictions for cannabis companies. 

Subtext is an award-winning conversation platform that connects creators and subscribers through text messaging. By making direct connections with their fans, Subtext hosts have the ability to communicate one on one or at scale free from the toxicity of social platforms and the clutter of email. Subtext's customers include INFLCR, Sony Music, Conde Nast, USA Today Network, CNET, and IRONMAN. Subtext is the fourth product spinout from The Alpha Group, a successful incubator for new technology and media properties inside Advance. Advance’s portfolio of exceptional companies includes Condé Nast, American City Business Journals, Leaders Group, Stage Entertainment, Turnitin, 1010data, and POP. Advance is also among the largest shareholders in Charter Communications, Discovery and Reddit.

Bayou City Hemp Company Welcomes New Partners and Distributors and we learn about those with Ben Meggs, Co-Founder & CEO, Bayou City Hemp Company.

Bayou City Hemp Company (BCHC), the most respected Cannabis Operator in Texas, will join forces with Houston's award-winning 8th Wonder Brewery, Distillery, and Cannabis to develop a captivating line of cannabis-infused products. These offerings will be distributed by Flood Distribution to bars, restaurants, liquor stores, convenience stores, and grocery outlets in Dallas, San Antonio, Austin and Houston.

We also learn about the partnership between Bayou City and Flood Independent Distribution marks a historic milestone in the Texas beverage industry, providing brand partners with a direct route to market, while giving consumers access to these low-dose products at the retail locations and establishments they already know and love.