Grassroots Marketing

Grassroots Marketing looks into Weedgets: The Tesla of Smoking Devices with Michael Barenboym, the CEO of WEEDGETS (Advanced Leaf Technologies Group).

Flower lovers have been making and using dry bowls for decades. (A dry bowl or dry pipe is a smoking piece that doesn’t use water) Whether you’ve hollowed out an apple core or picked up a glass piece at a gas station near you, a dry herb pipe is one of the easiest and most reliable ways to smoke weed. 

What it’s not, however, is gentle. Dry bowls are known for harsh, throat-scorching hits that leave you coughing. While it’s a fair tradeoff for many in exchange for getting high, the smoking experience could be seriously improved.

Enter the Maze-X pipe from Weedgets. This pipe is specially designed with patented filtration and cooling technology that gives you an incredibly smooth smoking experience, no water needed.

The Maze-X pipe measures in at 5.5” inches long and is made of three parts: the bowl, the body, and the mouthpiece. 

The bowl is borosilicate glass, with several small holes in the bottom instead of one large one. It’s the only breakable piece of this pipe and sits in a medical-grade silicone wrap. Ingeniously, the Maze-X has a cap for the bowl, a small piece of silicone that fits snugly over the bowl and is connected to the rest of the body, so you won’t lose it when you take it off to smoke. 

We speak to Whipple Effect CEO Jack Whipple and his dedication to the plant and his steadfast belief that cannabis is a plant medicine that should be used as a "revolution to the consciousness of humanity" 

Whipple Effect's CEO Jack Whipple is a serial entrepreneur who has been working with the cannabis plant since the age of 15. Growing up in Indiana with a lawyer mom and the Chief Justice of the Indiana Supreme Court as his grandfather, cannabis was a serious taboo and not at all accepted by his family. This eventually led to Jack being sent to a correctional school in Provo, Utah. Nevertheless, Jack believed his mission was to work with cannabis and continued to stay the course. He started his first business in Boulder, CO, just three weeks after Amendment 64 had been instated, which allowed for recreational wholesale of flower by a stand-alone cultivation facility. As soon as Proposition 64 passed in California, legalizing recreational cannabis, Jack opened a cultivation facility there. Jack was a founding COO of five cultivation facilities before starting Whipple Effect. He is a cultivation expert who also has experience with licensing, compliance, capital raises, distribution, and M and A work.

 Jack’s dedication to the plant and his steadfast belief that cannabis is a plant medicine that should be used as a "revolution to the consciousness of humanity" has allowed him to continue his life's work as a pioneer in the emerging global cannabis industry. He is also a certified breathwork practitioner and Reiki healer, and is a passionate advocate for psychedelics, viewing cannabis as one of the sacred psychedelic plant medicines.

Grassroots Marketing welcomes back Vanessa Gabriel with Drop Delivery, the first and only all-in-one compliant delivery management platform.

Vanessa Gabriel founded Drop Delivery with her former classmate Marc Lopez and her sister Jade Gabriel after seeing a need for an all-in-one delivery management solution for the cannabis industry. Drop delivery is a cannabis delivery service for retailers that was founded in 2020. That same year, Drop Delivery became the first company to raise $1 million through the equity crowdfunding platform, Equifund CFP.

Author, hemp entrepreneur, and cannabidiol activist Jim Higdon is fed up with the continuous lack of oversight in the U.S. concerning CBD products. And who can blame him when the CBD industry, which generates billions in annual revenue, has no standardized organization to evaluate the fictitious claims set forth by dishonest corporations and cottage industry purveyors alike?

Higdon is on a mission to expose the corner-cutting taking place in the industry and educate CBD consumers on the merits of flower-only, USDA-certified organic CBD products. Higdon has created the following video to spread his unique message

It’s All About Choices is a new line of fast-acting edibles that infuses cannabis into any type of food imaginable. The taste, texture, and form of edibles takes a giant leap forward with a patented nanotechnology that converts oils into water-soluble powders, enabling precise dosing, dramatically reduced time-to-high, and consistent effects with minimal to no cannabis flavor. With recipes crafted by our guest, former Milk Bar Pastry Chef and Commissary Manager Casey Shea, curious consumers can seamlessly incorporate cannabis into their daily lives in everyday foods such as soups, freeze pops, crackers, mashed potatoes, condiments and spices, drink mixes, and more.

Psyrise Launches Marketing Platform for Ketamine Clinics, Retreats, and Psychedelic-Assisted Therapists. We learn more from Logan Lenz, CEO of Nucleus, the makers of Psyrise.

Psyrise, a mental health marketing company located in South Florida, has released a first-of-its-kind marketing platform for health practitioners. The platform was previously used internally by the company and piloted by a handful of select practitioner partners. This broader release will now allow 25 more groups to onboard as preferred partners.

 Psyrise launched in January as the marketing arm inside of the Nucleus ecosystem. Nucleus, wholly owned by Iter Investments, is a venture studio building companies within the psychedelics industry with a mission to connect people with the psychedelics industry.

 For more information, please visit www.psyrise.com and www.withnucleus.com.

Grassroots Marketing welcomes Aaron Hudson, the VP of Sales and Partner at Synergy Life Sciences.

Synergy’s flagship ingredient, the patent-pending CannaSorb CB Active, is a multifunctional, non-regulated, hemp-based cannabinoid extract with greatly enhanced physiological activity that achieves the true water-solubility not found in typical cannabis ingredients. This product goes well beyond traditional nanotechnology to deliver safe, effective results and unprecedented functionality. CannaSorb CB-Active dilutes quickly, easily, and transparently in water, providing an ideal platform for a wide range of advanced consumer products.

We discuss the Full Digitization of Certificates of Analysis (COAs) in the Cannabis Supply Chain with Larry Levy, the CEO of Lucid Green

The company’s intelligent UPC aims to reduce cost and increase transparency in all parts of the supply chain, from growers to brands to retailers to consumers.

With Lucid Green’s system, aptly called LucidID, products use one barcode from seed to consumer. Cultivators and brands can use this barcode to upload and access test results and compliance certifications. In addition, retailers can use it for real-time inventory management and building loyalty programs with shoppers. Because this happens with one label, Lucid Green says this system eliminates the tedious process of affixing new labels to product packaging.

Legal cannabis is highly regulated and requires numerous checks along the route to the consumer. The retailer or dispensary is often saddled with extra work around affixing specific labels to different products as regulations change, increasing labor costs and reducing revenues. Lucid Green claims its data suggests the LucidID system can save retailers up $10,000 a month.

Other companies offer similar solutions around QR codes but lack the comprehensive benefits found with LucidID. For example, some brands use QR codes to give consumers more information. Others use QR codes for inventory tracking. Lucid Green says the closest competitor comes from pharmaceutical companies, though most stop short of letting consumers access the information available to pharmacies.

We talk with Dean Schwartz, CEO and founder of BudClub , which offers a full-featured and easy-to-use cannabis homegrow kit.

According to a recent study, over half of cannabis consumers are open to the idea of growing their own. Most who fall in the other half cite concerns related to legality and practicality, like not knowing where to start. But BudClub has them covered. 

Their simple 3-step grow system is totally foolproof. Success is guaranteed for everyone, regardless of skill or experience. They even produce free guidance throughout the growing process with their Budee system, online guides, and classes–available anytime.

Their bundles are all self-contained so it includes everything needed to successfully grow and harvest big, beautiful primo buds. And they can ship to all 50 states. 

Grassroots Marketing covers Craft Cannabis Cultivation Combining Quality and Compliance with William Windham, VP of Cultivation of Root and Bloom. William’s expertise spans all facets of cultivation, but for all his large-scale experience at Root & Bloom in Massachusetts, he stays plant-focused, making sure they each get personal attention. At Root & Bloom, William tends to 20,000 square feet of canopy and 7,000 plants.

Root & Bloom is a cannabis cultivation, extraction, and manufacturing company focusing on creating high-quality products while prioritizing sustainability, innovation, and giving back to the local community. With a combined 20 years of cannabis industry leadership, the Root & Bloom team has the expertise and perspective to create solutions that go far beyond just a good idea. Proudly local, Root & Bloom is building a partnership network of vendors and Massachusetts dispensaries to bring the best craft cannabis products to the growing Massachusetts cannabis customer base.