We hear from one Karli Miller-Hornick, co-founder of Florist Farms on how Florist Farms is Flourishing in Growing New York Cannabis Market.

When co-founder Karli Miller-Hornick first launched the CBD brand Head & Heal, she was overwhelmed with the positive response from customers, at that time mostly farmers-market patrons. With that encouragement, she launched herself into developing one of the most successful CBD brands in the state.

When the legal market came to New York, Karli and co-founder Allan Gandelman seized the opportunity to align their history and experience in growing CBD-rich plants with their love and enthusiasm for cannabis. Supported by experienced growers from California, they prepared their busy organic vegetable farm with hoop houses, plenty of organic soil, and a regenerative agriculture framework. Meanwhile, their lab in Cortland, NY became home to some of the best extraction specialists in the game. But they couldn't stop there: with plants in the ground and a fully outfitted extraction lab, they got to work designing education, clear branding, and a network of other cannabis farmers across the state– after all, a farm is only as successful as its community.

Now, with a lineup of simple, refined, and quality products, Florist Farms is bringing contemporary, accessible, tailor-made cannabis products to the New York State Market.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Shorties Mini Pre-rolled Cannabis Joints Launch in Arizona and we learn more with Greta Brandt, President, The Flower Shop (TFS Brands).

According to BDSA data, pre-rolls represent 11% of Arizona’s robust market sales— totaling $97.87M in cannabis products sold so far in 2022. But for the majority of occasional cannabis users, half-gram or full-gram pre-rolls may be too much to finish in one sitting. And FYI, relighting a used doobie does NOT taste or hit well. Enter Shorties, the Arizona-founded mini pre-roll brand bringing .35 gram pre-rolled joint to the cannabis market— and Grand Canyon State cannabis consumers get the first dibs.

Smaller even than most “dogwalker” joints (usually sized at .5g), Shorties’ petite format encourages solo adventures or smoking seshes with friends without swapping germs in a post-pandemic world. These fun-sized fatties come in tins of 10 miniature joints with a rotating lineup of 45 exceptional strains. In addition, Shorties is ready to meet Arizona’s demand for strain-specific mini pre-roll joints with the Juana Roll, which produces up to 4,000 perfectly rolled and filled joints an hour.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Grassroots Marketing discusses Cannabis Quality and Production Standards with Sean Samuel, VP of Sales and Marketing at C15 Solutions.

C15 Solutions, a tech vendor to the global cannabis industry, implements various product enhancements to its electronic Quality Management System (eQMS). C15 grew to become an industry leader by finding a market niche that was not being served well by existing players. With legalization creating one of the fastest-growing industries of our time, the emerging market has seen institutional voids. 

Designed to foster this growing market, an eQMS enables cannabis companies to focus on their core activities and objectives while offering an automated means to record and manage all business-critical information. C15 ensures both emerging and established companies are in a better position to ensure compliance, quality, and data integrity.

C15 Solutions serves 60% of the top 10 cannabis companies, like Curaleaf, and acts as an internal partner to its customers through a team of dedicated Subject Matter Experts that have a strategic focus on reducing the cost of quality. 

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Grassroots Marketing speaks with Michael Dalle Molle, Partner and Chief Operating Officer of Mariposa Technology  

Mariposa Technology has developed for hemp and marijuana farmers a digital farming tool that leverages a powerful database and proprietary software that allows them to test their crops at any stage of the growing season, without having to cut any samples. This revolutionary protocol for rapid, in-field testing of live hemp plants, called PAMAP (Predictive Analytical Modeling Application for Plants), brings farmers the power of self-testing with a handheld device at a fraction of the cost or time of traditional lab testing, with accurate and immediate results. 

Mariposa partnered with researchers at Texas A&M University, who found they can use a technique called Raman spectroscopy (RS) to determine the difference between hemp and marijuana in a non-invasive, non-destructive way. This proprietary database, used in conjunction with RS, allows farmers to test crop THC levels and plant gender without disturbing the plant. Current testing methods require farmers to cut a sample of their crop and ship it into a lab, costing time and money. The PAMAP method simply requires the grower to point the device at their crops. 

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

How Native Roots is Colorado’s Largest Independent Vertically Integrated Cannabis Brand as we hear from Beth Kotarba, COO of Native Roots Cannabis Co.

Kotarba draws from more than 25 years of experience in corporate leadership–including financial services, manufacturing, retail, telecommunications, aerospace and non-profit–to develop innovative operational processes and controls, and performance measurement and reporting procedures to ensure financial strength and operational efficiency for the vertically integrated company.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Grassroots Marketing welcomes PANGEA Global Technologies CEO Bryan Fried who has researched integrating light and technology to build sustainable grow facilities for both weed and watermelons.  

Pangea Global Technologies (PGT), the company bridging the gap between cannabis and agriculture growth success thanks to the company’s revolutionary Pangea software—an open architecture and wireless horticulture lighting platform that collects all sorts of plant growth data, including temperature, humidity, soil content, and more, and can automate reactive actions, like watering, turning lights off or creating alerts. 

We discuss how indoor farming could play a critical role in helping to meet the world's growing demand for food, especially given the challenges of shrinking farmable acres, which sets investors up for a lot of growth as companies expand their farming operations.  

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Grassroots Marketing deep dives into the state of the cannabis insurance market with Tony McIntosh, President of Aura Risk about the launch of Aura’s Indisure Cannabis Program

Demand for cannabis is increasing dramatically. Thirty-eight states and the District of Columbia (D.C.) have legalized some form of medical marijuana. Recreational marijuana is legal in 19 states and D.C. The division between state and federal status makes it difficult for businesses to receive inclusive, affordable coverage and often leaves policyholders with restrictive plans.

Cannabis-related businesses (CRBs) face many risks and obstacles. CRBs share the same general liability and other risks agricultural and manufacturing businesses face. This includes workplace accidents, damage to property and crop failure. CRBs are especially prone to fires from both wild and internal sources. Some of the biggest risks involve theft, general liability and product liability. Companies functioning within state legality face severe banking restrictions due to federal regulations. It is estimated that approximately 70% of CRBs operate solely as a cash-only business and have no formal relationship with a bank. As a result, CRBs may be forced to handle large sums of cash, subjecting them to a higher risk of theft and increased liability.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Grassroots Marketing looks into Weedgets: The Tesla of Smoking Devices with Michael Barenboym, the CEO of WEEDGETS (Advanced Leaf Technologies Group).

Flower lovers have been making and using dry bowls for decades. (A dry bowl or dry pipe is a smoking piece that doesn’t use water) Whether you’ve hollowed out an apple core or picked up a glass piece at a gas station near you, a dry herb pipe is one of the easiest and most reliable ways to smoke weed. 

What it’s not, however, is gentle. Dry bowls are known for harsh, throat-scorching hits that leave you coughing. While it’s a fair tradeoff for many in exchange for getting high, the smoking experience could be seriously improved.

Enter the Maze-X pipe from Weedgets. This pipe is specially designed with patented filtration and cooling technology that gives you an incredibly smooth smoking experience, no water needed.

The Maze-X pipe measures in at 5.5” inches long and is made of three parts: the bowl, the body, and the mouthpiece. 

The bowl is borosilicate glass, with several small holes in the bottom instead of one large one. It’s the only breakable piece of this pipe and sits in a medical-grade silicone wrap. Ingeniously, the Maze-X has a cap for the bowl, a small piece of silicone that fits snugly over the bowl and is connected to the rest of the body, so you won’t lose it when you take it off to smoke. 

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

We speak to Whipple Effect CEO Jack Whipple and his dedication to the plant and his steadfast belief that cannabis is a plant medicine that should be used as a "revolution to the consciousness of humanity" 

Whipple Effect's CEO Jack Whipple is a serial entrepreneur who has been working with the cannabis plant since the age of 15. Growing up in Indiana with a lawyer mom and the Chief Justice of the Indiana Supreme Court as his grandfather, cannabis was a serious taboo and not at all accepted by his family. This eventually led to Jack being sent to a correctional school in Provo, Utah. Nevertheless, Jack believed his mission was to work with cannabis and continued to stay the course. He started his first business in Boulder, CO, just three weeks after Amendment 64 had been instated, which allowed for recreational wholesale of flower by a stand-alone cultivation facility. As soon as Proposition 64 passed in California, legalizing recreational cannabis, Jack opened a cultivation facility there. Jack was a founding COO of five cultivation facilities before starting Whipple Effect. He is a cultivation expert who also has experience with licensing, compliance, capital raises, distribution, and M and A work.

 Jack’s dedication to the plant and his steadfast belief that cannabis is a plant medicine that should be used as a "revolution to the consciousness of humanity" has allowed him to continue his life's work as a pioneer in the emerging global cannabis industry. He is also a certified breathwork practitioner and Reiki healer, and is a passionate advocate for psychedelics, viewing cannabis as one of the sacred psychedelic plant medicines.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Grassroots Marketing welcomes back Vanessa Gabriel with Drop Delivery, the first and only all-in-one compliant delivery management platform.

Vanessa Gabriel founded Drop Delivery with her former classmate Marc Lopez and her sister Jade Gabriel after seeing a need for an all-in-one delivery management solution for the cannabis industry. Drop delivery is a cannabis delivery service for retailers that was founded in 2020. That same year, Drop Delivery became the first company to raise $1 million through the equity crowdfunding platform, Equifund CFP.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy