Grassroots Marketing

Grassroots Marketing

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Grassroots Marketing episodes

  • Premium CBD From Local Wisconsin Hemp with TODAY CBD

    Grassroots Marketing discusses TODAY CBD with Elliott From.. In creating his own brand of CBD TODAY CBD offers a viable, safe accessible option to the discomfort so many others share. We only use premium CBD from local Wisconsin hemp growers and manufacturers.

    

TODAY CBD products help others manage their anxiety, inflammation, loss of sleep and pain and there are so many more benefits.

    Today CBD is an easy way to add CBD to your daily wellness routine. Although CBD is not a medication or approved as a treatment for any known health condition, CBD users from across the country tell us that our CBD oil has made a considerable impact in their lives and promoted a significant change in the way they feel.  



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    13 min
  • Effectiveness of Clinical Cannabinoid Therapy on Sleep Quality

    Ekosi Health Partners with Cerebra to Evaluate Effectiveness of Clinical Cannabinoid Therapy on Sleep Quality. We learn more from Evan Loster, Chief Innovation and Systems Officer at Ekosi Health.

    Ekosi Health, a Canadian-based and Indigenous-owned healthcare provider specializing in clinical cannabinoid therapy, announces its partnership with Cerebra, a leading sleep technology company, as the partners run an Observational Study that will assess the effectiveness of cannabinoid therapy on sleep quality. Believed to be the first study of its kind in the field, Cerebra’s Sleep System and its proprietary Odd Ratio Product (ORP) sleep depth metric are being utilized in the comfort of participants' homes to evaluate the effectiveness of cannabinoid therapy, objectively.

    With over 27,000 patient interactions, Ekosi Health has seen success in improving conditions ranging from chronic pain to substance misuse. Although some preliminary evidence shows a positive impact on sleep improvement from cannabinoid therapy, mixed results remain highlighting the need for a landmark study and further research.



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    16 min
  • Pharmaceutical Cannabis and The Influence From Big Pharma

    Grassroots Marketing discusses Pharmaceutical Cannabis and The Influence From Big Pharma with Michael Sassano, CEO of Somai Pharmaceuticals.

    Michael is the CEO and Chairman of the Board for Somai Pharmaceuticals LTD, a European pharmaceutical and biotech company centered on manufacturing in Lisbon, Portugal and distribution of EU GMP-certified cannabinoid-containing pharmaceuticals throughout the European Union and globally. Somai emphasizes scientific pharmacology applications with EU-GMP standards to deliver treatments to the endocannabinoid system, effectively and with consistency across all markets. Taking with him the product development knowledge honed in the competitive American market, Somai is the largest and most advanced cannabinoid manufacturing facility across legal European markets producing medicines products and registered API's.


    Michael has brought together an all-star team of scientists and KOL's from around the world with various clinical experiences to guide Somai's product development and acceptance globally. Michael stresses education and continual R&D, which started from the USA as transformative developments, to help EU doctors and patients properly diagnose and treat the individual indications by providing variable dosage choices.


    Michaels' primary goal for Somai is producing the most advanced products with the most innovative delivery methods to create maximum bioavailability and healing for patients. Somai is fast becoming one of the most recognized and well-developed pharmaceutical brands in the EU. As a global biotech player concentrating on cannabinoids, Somai has a unique pipeline of current and future products that will be on the market starting in late 2022. They already boast one of the largest IP (Intellectual Property) vaults of APIs that weren’t accessible to Europe until recently. Somai’s near term products conform to the highest standards of herbal medicine (ACM) and specialized cannabinoid API’s for R&D, but also keeps a steady eye on the horizon of future clinical trials for their proprietary pipeline, setting it up to be well positioned for the next decade.



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    19 min
  • Canna Advisors Recognized for Best Cannabis Consulting for Business Development

    Canna Advisors was Recognized by Benzinga for Best Cannabis Consulting for Business Development as we welcome Founding Partner Jay Czarkowski.

    Canna Advisors originated and is headquartered in Boulder, Colorado. As the first state to legalize marijuana for recreational use, Colorado is a cannabis industry hotbed. 

    Canna Advisors helped Colorado and its cannabis entrepreneurs create the revolutionary cannabis legislation, and as the industry expanded, so did the company. 

    Canna Advisors has since become a dedicated mentoring, investing and advocacy firm that excels in consultancy for comprehensive business development. If you're looking for a renowned cannabis consulting company that can help you in every area of your business, give Canna Advisors a shot.

    Since its start in 2013, Canna Advisors has helped cannabis businesses nationwide to navigate the complexities of operating across all verticals while adhering to stringent regulations. The company operates in 31 states and the U.S. territories of Puerto Rico and Guam. It also has a presence in Europe and Canada.

    Canna Advisors provides a range of services to assist all cannabis businesses operating within the seed-to-sale cycle. For instance, startups can gain assistance with licensing, facility design, employee procurement and company development. 



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    17 min
  • Introducing A New Money Saving Cannabis Website: Jerry’s Cannabis Deals

    Grassroots Marketing Introducies A New Money Saving Cannabis Website: Jerry’s Deals. We learn more from the site founder Uri Bogler. Cannabis deals destination Jerry’s Cannabis Deals has recently launched in the Greater Los Angeles area, enabling cannabis customers to potentially save hundreds or thousands of dollars annually, depending on their consumption habits.

    The deals site, accessible at jerrysdeals.com, is designed to help consumers easily and instantaneously search for dispensary deals near them, saving valuable time versus looking for deals themselves across numerous retailers. Consumers can filter deals based on their preferences, such as Product Type (flower, edibles, etc), Delivery or In-Store deals, and Group Discounts (First Time Patient, Student, Senior, Veteran and Birthday discounts), so they can save on cannabis every time they re-up.



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    17 min
  • Inside the High Times Acquisition of Moxie in California

    Grassroots Marketing Gets Inside the High Times Acquisition of Moxie in California  with Jordan Lams CEO of Moxie. High Times has inked a deal to acquire multistate cannabis operator Moxie’s operations in California, the world’s largest legal cannabis market.

    High Times Holding Corporation has entered into an agreement to acquire the California operations of Moxie, the state’s first licensed cannabis company and a leading multistate cannabis operator. The acquisition gives High Times new cannabis cultivation and production capabilities to complement our current portfolio of cannabis holdings in California, the largest legal marijuana market in the world, where we operate branded dispensaries and offer licensed cannabis products. The deal also makes High Times the most well-known brand in the Golden State with a vertically integrated cannabis operation.




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    24 min
  • AI Pest & Disease Detection for Agriculture and Cannabis

    Talking AI Pest & Disease Detection on Grassroots Marketing with Valeria Kogan, Founder & CEO of Fermata.. Since the advent of agriculture, growers have been at war with pests and diseases bent on the destruction of their crops. As technology has evolved however, farmers focused on increasing their yields by mitigating these losses now have a new weapon in their arsenal: artificial intelligence.

    Croptimus™ by Fermata, utilizes computer vision to precisely identify pests & disease across a variety of crops including leafy greens, tomato seedlings, and medicinal plants — well before they become a serious threat. As early detection of pests and pathogens is key to ensuring both the quality and quantity of a harvest, Cultivatd immediately saw the value in offering Croptimus™ to their greenhouse and indoor farm clients.

    Fermata is focused on the application of data science and computer vision solutions to challenges faced by commercial agriculture. Engaged in extensive research since the company’s inception in 2019, Fermata has now developed an adaptive computer vision platform designed to automatically detect pests and diseases at their earliest stages. This early-detection platform enables growers to reliably mitigate these issues well in advance of the point crop loss becomes inevitable, and further reduces the amount of time and money spent on traditional scouting.



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    12 min
  • Shakti Green Lit and Cannabis Social Equity in Massachusetts

    Grassroots Marketing welcomes co-owners and equity applicants Maur Stringer and Cynthia Mompoint, who are looking toward expansion in other legal markets across the country. The product was developed in a collaboration with Revolutionary Clinics.


    We learn about their new product, Shakti Green Lit, designed to enhance ‘energy, ability, strength, effort, power and capability’, for which the word in the product’s name ‘Shakti’ refers to. A synergistic balance of 5mg nano-emulsified cannabis extract, 100mg caffeine combined with a proprietary blend of Vitamins B12, B6, B3 and L-Taurine, L-Theanine deliver an immediate, smooth and euphoric effect.


    The drinks compact 1.93 fl oz package (the same size as a 5-hour Energy®) makes it an ideal delivery system for workouts, social gatherings and other smoke-free situations that can be elevated with a burst of focus and shift in perspective. At 2mg of sugar per bottle, both the lemon green tea and strawberry   lemonade varieties can be accommodated by even the strictest diets.


    Husband and wife team Maur Stringer and Cynthia Mompoint have had their roots firmly planted in cannabis culture for decades. Maur is a survivor of the War on Drugs. His first major scar came as a felony conviction for sale of a class A substance (marijuana) to a minor, though he was a minor himself at the time. At just 14 years old, he was tried and punished as an adult. After years of black and gray market operations, Maur is ecstatic to finally ‘go legal’. Cynthia’s relationship with cannabis is primarily therapeutic in nature. The plant helped her to safely and comfortably deliver the last 2 of the couple's four children.



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    26 min
  • Advocating Cannabis Decriminalization and Social Equity with GRAV CEO Brandon Miranda

    Grassroots Marketing opens up a conversation on Advocating Cannabis Decriminalization and Social Equity with GRAV CEO Brandon Miranda.

    CEO of GRAV, the world’s premier weed accessory brand and champion of outlaws and underdogs, Brandon Miranda is a leader and strategist extraordinaire. With roots in both the art and tech startup worlds, Brandon’s blend of creative and analytical thinking, in combination with his business integrity and relaxed demeanor, has enabled him to accelerate GRAV’s growth while keeping the company’s soul intact.



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    26 min
  • Escape Artists Launches Pharmaceutical-Grade Cannabis Lotions Nationwide

    Escape Artists Launches Pharmaceutical-Grade Cannabis Lotions Nationwide, and we learn more from with Dr. Kyle Hammerick, Chief Science Officer of Escape Artists.

    -Escape Artists, a leader in cannabis-infused wellness products, today announces the launch of its CBD Cream (shop.letsescape.com) with its signature lavender scent, now available online for purchase nationwide and in-room at the chic luxury boutique Thompson Denver. This potent and aromatic cream represents Escape Artists’ first product with national distribution.

    “Your appetite, sleep, mood, memory, immune system and much more are impacted by your body’s endocannabinoid system (ECS). The compounds found in hemp offer a variety of possible benefits as they work with the ECS, including restabilizing your body and helping you function in optimal ways,” said Dr. Kyle Hammerick.



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    11 min

About Grassroots Marketing

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Grassroots Marketing curates thought-provoking dialogue with an exclusive class of thought leaders who will offer high-end round table business strategies and solutions that seek to prune and…

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