Grassroots Marketing

Grassroots Marketing welcomes Greenlight CEO John Muelller to talk to us about how his native roots and his company’s expanding medical operation have provided a homefield advantage ahead of adult-use legalization in the state of Missouri.

• Greenlight is a multi-state vertically integrated operator with over 33 cannabis dispensary licenses, 3 in-house brands, 350 plus exceptional team members, more than 150,000 square feet of cultivation and manufacturing, and over 86,000 square feet of retail space
• Founded by Missouri-native brothers Jim & John Mueller, experienced entrepreneurs in cannabis, food, manufacturing and construction.
• Greenlight recently celebrated its 4th dispensary in West Virginia and the Company’s 22nd dispensary location in the United States
• Greenlight’s founders built one of the world’s largest dispensaries in Las Vegas, Nevada, the world’s first “Marijuana Farmers Market” and the first cannabis museum in a dispensary.

Grassroots Marketing discusses Cannabis-Assisted Psychotherapy with with Donald Currie with Dimensions Retreats, Clinical Director - Algonquin Highlands.

Recent studies have shown that the marriage of ‘’traditional’ psychedelics and psychotherapy can successfully help patients suffering from depression and PTSD to move through trauma. 

However, cannabis --which has not been traditionally considered to be a psychedelic--is now being utilized to achieve the same somatic effects through a treatment called Cannabis-Assisted Psychotherapy. 

Donald Currie, Clinical Director for Dimensions Health Centres, a psychedelic wellness retreat center, has trained and is currently administering CAP at Dimensions Algonquin Highlands location. He can explain how it works, why it has proven effective as a treatment, particularly for traumatic brain injury, and what the future for this treatment holds. 

Grassroots Marketing welcomes Caroline Yeh, Co - Founder & Chief Executive Officer at TSUMo Snacks about their new product deemed Snoop Dogg’s favorite snack, Snazzle Os.

What goes best with gin and juice? How about salty-savory snacks infused with cannabis? Snoop Dogg and TSUMo Snacks have launched their partnership with the release of Snazzle Os, a new line of cannabis-infused snacks in two zesty flavors—Onion and Spicy Onion. Think: Funyons + THC in 100mg bags. 

A THC-infused twist to the Boss Dogg’s favorite snack, Snazzle Os hits Golden State MedMen dispensaries in early October and will be available statewide on October 21. Like Snoop revolutionized the rap game, TSUMo Snacks–one of the only savory edibles brands on the market–is ripping up the rulebook on traditional sweet THC-edibles by making them salty. 

Snoop Dogg has seen it all when it comes to weed products, especially in his and TSUMo Snacks shared home state of California, so you can imagine that if Snoop puts his name on Snazzle Os, these edibles are legit “chronic.” The partnership includes many engaging activities such as a limited-edition merch line, a social media contest, and a charity auction for Snoop’s Snacking Throne. 

Grassroots Marketing welcomes Andrew Wilson with GrowerIQ, the leading cannabis enterprise resource planning (ERP) platform.

He shares his take on the leveraging and security of the cannabis software data: protecting user-supplied data, selecting the right machine learning algorithm, selecting the correct infrastructure.

Plus, we discuss the successful model of legalizing cannabis in Canada, that the US and EU can follow: legal framework at the national level that can benefit rather kill small growers

We also discuss the state of legal cannabis in Canada and the opinion that after four years of legal cannabis, provinces should review their policies.

We showcase Cloud Cannabis and the Growing Michigan Cannabis Market with John McLeod, Co-Founder of Cloud Cannabis.

Cloud Cannabis helps consumers live higher. Headquartered in Troy, the company is a single-state operator and leading vertically integrated cannabis business in Michigan centered on education, assortment, community and service. Cloud was founded in 2020 with a mission to elevate the health and happiness of its customers by providing a full range of cannabis products to fit their individual needs. Since its founding, Cloud has successfully launched eight retail stores throughout Michigan and has opened a 70,000-square-foot commercial grow facility in Kalamazoo. In addition to cultivation and manufacturing, the Cloud facility also operates Brand Labs, an incubator and manufacturer of high-quality cannabis products including Wonderbrett, a California-based innovator of the most sought-after products available, and Mitten Extracts, a leading concentrates brand producing premium vapes and edibles in Michigan. Both brands can be found at all Cloud Cannabis locations as well as in key retail players throughout the Michigan market. 

Cannabis Community College Launches Cannabis Essentials 5 Course Bundle and we speak with Christi McAdams, Christi McAdams, CEO of Highlite Staffing and Chairman of Cannabis Community College.

The five-course bundle runs $270 and students and course graduates also have access to their online community, various clubs such as the Global Cannabis Industry Networking Group, and live educational webinars. They can also participate in the Cannabis Intern Project, which helps place students at licensed facilities across the U.S.

According to the CCC website, the courses cover compliance certifications in all 40 states that have legalized cannabis for either adult or medical use. The 5 Course Essentials Bundle, the curriculum offers a 360-degree view of the cannabis life cycle, equipping students with the skills they need to succeed in their cannabis career paths.

Helps Cannabis Industry Retailers and Brands we speak with the CEO of Birchmount Network, Alex Barseghian about

their Gift Card Programs and Convenient Payment Solutions.

Founded by gift card industry veterans, Birchmount Network is the market-leading gift card platform for the cannabis industry, leveraging more than 100 years of collective experience developing successful gift card programs for iconic retail companie 

Birchmount Network provides turnkey, end-to-end gift card solutions, promotional marketing, management and operations services to more than 800 dispensaries in the United States and Canada, including: physical and reloadable gift cards with seamless POS integration, loyalty programs, *new* digital eCard solutions and support for holistic program management as well as accounting and compliance. 

 Technology Partnerships for Easy, End-to-End Solutions 

 Birchmount Network is integrated with top technology and payment providers, empowering retailers to seamlessly scale and manage their businesses: 

 ·    Integrated with a growing network of POS providers like Greenline and Cova to easily integrate gift card options into existing product offerings 

 ·    Partnered with Alpine IQ to support loyalty programs to facilitate points redemption for gift cards 

 ·    Spence Labs enables eGift Card purchases via electronic fund transfer for our US clients through a branded E-Commerce platform 

The Course of Cannabis Education and Training as we speak with Lisa Black, the Head of Education and Training for Insa.

We speak about her article in Benzinga where she wrote: Cannabis education is essential to understanding the constantly evolving products in this burgeoning industry. For consumers, workers, and policymakers, understanding about this product is crucial, and unfortunately, a great deal of misinformation still exists. 

Unlike other consumer packaged goods, cannabis products have the potential to change the user’s body chemistry. Some people may think it’s all vape pens, joints, and flower, but what is available goes far beyond that.

Born and raised in Wareham, Massachusetts, she is responsible for managing both internal cannabis trainings, as well as community education and outreach events for Insa. She is endlessly enthusiastic about all aspects of cannabis, whether it’s product innovation or a new discovery in cannabis science. In her five years in the industry, she has held frequent educational events, using her knowledge to help hundreds of people on their cannabis journeys. She has been featured in articles on cannabis educational websites like Leafly and Benzinga. When not talking about cannabis, she loves to paint, go for nature walks with her daughter, and play cooperative board games with her husband. 

We talk about Cannabis Sustainability in California with A Golden State with Nishant Reddy, Co-Founder of Satya Capital and A Golden State.

Nishant Reddy drew on his decade of experience in investment banking and private equity on Wall Street to build a cannabis company from the ground up that would practice the business and social principles he most admired in other companies. He created Satya Capital (Satya is actually a Sanskrit word that translates to truth and honesty), a cannabis-focused venture fund that owns and operates successful cannabis businesses with plans to truly legitimize the industry. But it’s his unwavering focus on sustainability and social justice that set this company apart.

His premier brand, A Golden State, California’s most coveted luxury brand, is the first carbon-neutral growing operation in California. The plants are watered with snow melt, the cultivation process is completely hydroelectric, and packaging is made from recycled material from specially designated forests. Being a leader in sustainability and modeling these business practices for other companies is his priority.

The company is also minority owned with a huge focus on social justice to support immigrants and BIPOC individuals employed in the industry and advocates for human rights issues through partnerships with the ACLU and other philanthropy initiatives. 

Chinese Medicine and Master Herbalist Crosses Over to Cannabis and CBD as we hear from  Dr. Jenelle Kim, Founder and Formulator of JBK Wellness Labs..

Dr. Kim is likely the formulator behind some of the brands that you love! Dr. Kim is a doctor of Chinese medicine and master herbalist, she studied alongside some of the most profound doctors in Asia. Her proprietary formulations have been passed down from her family lineage and she is now the custodian, the first female in her family to do so. She has made it her life's mission to educate people about the benefits of natural products by explaining that our bodies work in synch with natural products versus synthetic ingredients. She was approached in 2012 to formulate one of the first CBD tinctures, reluctant at first because she wanted to make sure that these products were being used for the right purpose, which they were. 

She formulated CBD that was part of the first rounds of research in discovering that cannabis helped children suffering from seizures. Incorporating herbs in the formulation process with cannabis which is 1 of 50 fundamental herbs in Chinese medicine creates a more bioavailable product for the body. This is something that isn't really discussed or known and I would love to connect with you about a story around this topic. 

JBK Wellness Labs is also opening their white label division which will give smaller companies the opportunities to have access to her herbal formulations. Prior to now JBK Wellness Labs was only working with large brands that needed high volume units and the fact that they are opening their lab to a larger audience is something they never thought they would do but as Dr. Kim's goal is to share the benefits of natural products and herbal formulation with as many people as possible. 

Dr. Kim and JBK Wellness Labs were also the first to create a luxury CBD skincare line, Cannabis Beauty Defined which was launch on 2013 at CosmoProf North America.