How Native Roots is Colorado’s Largest Independent Vertically Integrated Cannabis Brand as we hear from Beth Kotarba, COO of Native Roots Cannabis Co.

Kotarba draws from more than 25 years of experience in corporate leadership–including financial services, manufacturing, retail, telecommunications, aerospace and non-profit–to develop innovative operational processes and controls, and performance measurement and reporting procedures to ensure financial strength and operational efficiency for the vertically integrated company.

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Grassroots Marketing welcomes PANGEA Global Technologies CEO Bryan Fried who has researched integrating light and technology to build sustainable grow facilities for both weed and watermelons.  

Pangea Global Technologies (PGT), the company bridging the gap between cannabis and agriculture growth success thanks to the company’s revolutionary Pangea software—an open architecture and wireless horticulture lighting platform that collects all sorts of plant growth data, including temperature, humidity, soil content, and more, and can automate reactive actions, like watering, turning lights off or creating alerts. 

We discuss how indoor farming could play a critical role in helping to meet the world's growing demand for food, especially given the challenges of shrinking farmable acres, which sets investors up for a lot of growth as companies expand their farming operations.  

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Grassroots Marketing deep dives into the state of the cannabis insurance market with Tony McIntosh, President of Aura Risk about the launch of Aura’s Indisure Cannabis Program

Demand for cannabis is increasing dramatically. Thirty-eight states and the District of Columbia (D.C.) have legalized some form of medical marijuana. Recreational marijuana is legal in 19 states and D.C. The division between state and federal status makes it difficult for businesses to receive inclusive, affordable coverage and often leaves policyholders with restrictive plans.

Cannabis-related businesses (CRBs) face many risks and obstacles. CRBs share the same general liability and other risks agricultural and manufacturing businesses face. This includes workplace accidents, damage to property and crop failure. CRBs are especially prone to fires from both wild and internal sources. Some of the biggest risks involve theft, general liability and product liability. Companies functioning within state legality face severe banking restrictions due to federal regulations. It is estimated that approximately 70% of CRBs operate solely as a cash-only business and have no formal relationship with a bank. As a result, CRBs may be forced to handle large sums of cash, subjecting them to a higher risk of theft and increased liability.

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Grassroots Marketing looks into Weedgets: The Tesla of Smoking Devices with Michael Barenboym, the CEO of WEEDGETS (Advanced Leaf Technologies Group).

Flower lovers have been making and using dry bowls for decades. (A dry bowl or dry pipe is a smoking piece that doesn’t use water) Whether you’ve hollowed out an apple core or picked up a glass piece at a gas station near you, a dry herb pipe is one of the easiest and most reliable ways to smoke weed. 

What it’s not, however, is gentle. Dry bowls are known for harsh, throat-scorching hits that leave you coughing. While it’s a fair tradeoff for many in exchange for getting high, the smoking experience could be seriously improved.

Enter the Maze-X pipe from Weedgets. This pipe is specially designed with patented filtration and cooling technology that gives you an incredibly smooth smoking experience, no water needed.

The Maze-X pipe measures in at 5.5” inches long and is made of three parts: the bowl, the body, and the mouthpiece. 

The bowl is borosilicate glass, with several small holes in the bottom instead of one large one. It’s the only breakable piece of this pipe and sits in a medical-grade silicone wrap. Ingeniously, the Maze-X has a cap for the bowl, a small piece of silicone that fits snugly over the bowl and is connected to the rest of the body, so you won’t lose it when you take it off to smoke. 

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We speak to Whipple Effect CEO Jack Whipple and his dedication to the plant and his steadfast belief that cannabis is a plant medicine that should be used as a "revolution to the consciousness of humanity" 

Whipple Effect's CEO Jack Whipple is a serial entrepreneur who has been working with the cannabis plant since the age of 15. Growing up in Indiana with a lawyer mom and the Chief Justice of the Indiana Supreme Court as his grandfather, cannabis was a serious taboo and not at all accepted by his family. This eventually led to Jack being sent to a correctional school in Provo, Utah. Nevertheless, Jack believed his mission was to work with cannabis and continued to stay the course. He started his first business in Boulder, CO, just three weeks after Amendment 64 had been instated, which allowed for recreational wholesale of flower by a stand-alone cultivation facility. As soon as Proposition 64 passed in California, legalizing recreational cannabis, Jack opened a cultivation facility there. Jack was a founding COO of five cultivation facilities before starting Whipple Effect. He is a cultivation expert who also has experience with licensing, compliance, capital raises, distribution, and M and A work.

 Jack’s dedication to the plant and his steadfast belief that cannabis is a plant medicine that should be used as a "revolution to the consciousness of humanity" has allowed him to continue his life's work as a pioneer in the emerging global cannabis industry. He is also a certified breathwork practitioner and Reiki healer, and is a passionate advocate for psychedelics, viewing cannabis as one of the sacred psychedelic plant medicines.

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Grassroots Marketing welcomes back Vanessa Gabriel with Drop Delivery, the first and only all-in-one compliant delivery management platform.

Vanessa Gabriel founded Drop Delivery with her former classmate Marc Lopez and her sister Jade Gabriel after seeing a need for an all-in-one delivery management solution for the cannabis industry. Drop delivery is a cannabis delivery service for retailers that was founded in 2020. That same year, Drop Delivery became the first company to raise $1 million through the equity crowdfunding platform, Equifund CFP.

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Author, hemp entrepreneur, and cannabidiol activist Jim Higdon is fed up with the continuous lack of oversight in the U.S. concerning CBD products. And who can blame him when the CBD industry, which generates billions in annual revenue, has no standardized organization to evaluate the fictitious claims set forth by dishonest corporations and cottage industry purveyors alike?

Higdon is on a mission to expose the corner-cutting taking place in the industry and educate CBD consumers on the merits of flower-only, USDA-certified organic CBD products. Higdon has created the following video to spread his unique message

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It’s All About Choices is a new line of fast-acting edibles that infuses cannabis into any type of food imaginable. The taste, texture, and form of edibles takes a giant leap forward with a patented nanotechnology that converts oils into water-soluble powders, enabling precise dosing, dramatically reduced time-to-high, and consistent effects with minimal to no cannabis flavor. With recipes crafted by our guest, former Milk Bar Pastry Chef and Commissary Manager Casey Shea, curious consumers can seamlessly incorporate cannabis into their daily lives in everyday foods such as soups, freeze pops, crackers, mashed potatoes, condiments and spices, drink mixes, and more.

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Psyrise Launches Marketing Platform for Ketamine Clinics, Retreats, and Psychedelic-Assisted Therapists. We learn more from Logan Lenz, CEO of Nucleus, the makers of Psyrise.

Psyrise, a mental health marketing company located in South Florida, has released a first-of-its-kind marketing platform for health practitioners. The platform was previously used internally by the company and piloted by a handful of select practitioner partners. This broader release will now allow 25 more groups to onboard as preferred partners.

   

 Psyrise launched in January as the marketing arm inside of the Nucleus ecosystem. Nucleus, wholly owned by Iter Investments, is a venture studio building companies within the psychedelics industry with a mission to connect people with the psychedelics industry.

 For more information, please visit www.psyrise.com and www.withnucleus.com.

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Grassroots Marketing welcomes Aaron Hudson, the VP of Sales and Partner at Synergy Life Sciences.

Synergy’s flagship ingredient, the patent-pending CannaSorb CB Active, is a multifunctional, non-regulated, hemp-based cannabinoid extract with greatly enhanced physiological activity that achieves the true water-solubility not found in typical cannabis ingredients. This product goes well beyond traditional nanotechnology to deliver safe, effective results and unprecedented functionality. CannaSorb CB-Active dilutes quickly, easily, and transparently in water, providing an ideal platform for a wide range of advanced consumer products.

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