Grassroots Marketing

Grassroots Marketing discusses Revolutionizing Cannabis Supply Chain Management with Alen Nguyen, CEO of MainStem.

MainStem, a Seattle based company that is revolutionizing supply chain management in the cannabis industry by utilizing technology and efficient operations. Alen has raised over $4.5 million in investment capital and doubled MainStem’s growth year after year since 2017.

Supply chain issues aren't sexy but they're emphatically here to stay. The cannabis supply chain is no different than other companies in that it relies heavily on Asia for the doob tubes, pre-roll filters, and even the Nitrile gloves produced overseas and currently sitting unloaded on freighters at the ports of Long Beach and LA.

As many as 95% of cannabis operators report already dealing with supply chain issues before the pandemic drove things to a virtual halt. MainStem's proprietary SaaS platform helps purchasers see the entire supply chain operation from purchase to delivery, allowing for better decision making and less surprises. Based in Seattle and serving North America, MainStem has an everything-but-the-bud reach that provides a single-pane solution akin to the Amazon marketplace that allows companies to purchase and track in one spot for everything rather than purchasing separately invoiced items from separated vendors.

Cannabis Marketplace and Purchasing Platform MainStem, Inc. Named Microsoft Partner for Startups. MainStem, the cannabis industry's only marketplace and combined integrated purchasing platform, is delighted to announce its recent selection as a Microsoft Partner for Startups.

MainStem, the cannabis industry's only marketplace and combined integrated purchasing platform, is delighted to announce its recent selection as a Microsoft Partner for Startups.

The program, designed by Microsoft to "deliver startups access to technology, go-to-market and community benefits that help startups grow their customer and revenue base," supports startups at various stages across the globe.

With a commitment of $500 million to the two-year initiative, Microsoft intends to offer joint sales engagements with startups and partner with founders and investors at all stages of development to propel growth.

https://www.prnewswire.com/news-releases/cannabis-marketplace-and-purchasing-platform-mainstem-inc-named-microsoft-partner-for-startups-301316063.html

Building Technology To Protect The Cannabis Supply Chain via @forbes https://www.forbes.com/sites/lewiskoski/2021/10/01/building-technology-to-protect-the-cannabis-supply-chain/

More specifically, in the cannabis industry, inventory controls or inventory tracking are the central theme for regulations. For the regulators tasked with accounting for the industry, being able to access information on the state’s entire regulated market in one, digital system gives them a single source of truth. And for licensed business owners who need to maintain compliance, it helps make state regulators more transparent and provide the necessary information and tools needed to stay on track.

For instance, the ability to recall a product that has been deemed a public health and safety hazard is extremely important for both state officials and licensed cannabis businesses. We saw this firsthand during the vaping crisis in 2019. At the same time, it’s important for regulations to be flexible enough to not stifle innovation or make day-to-day operations onerous for new businesses.

MainStem, the leading B2B ecommerce marketplace and integrated supply purchasing platform for cannabis companies, was founded in Seattle, Washington in 2014. Since the beginning, MainStem has evolved alongside its clients, as their needs transformed from state-wide to regional, national, and global. Dedicated to supporting cannabis companies' growth through robust technology and partnerships with growers, manufacturers and dispensaries, MainStem works with businesses in all states where cannabis companies operate.

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Grove Bags launched with the goal of creating sustainable, solution-driven cannabis packaging that is designed entirely around optimizing the plant's unique properties. In order to create the most effective packaging available in the industry to preserve cannabis throughout the entire cultivation to consumption lifecycle, Grove Bags engineered an FDA-compliant cannabis film that is truly the first of its kind: TerpLoc®. Our proprietary film blend combines active humidity control with antimicrobial properties, maintaining low oxygen levels in order to form the perfect “cannabis climate” to preserve cannabis products and eliminate pain points like moisture loss, terpene degradation & microbial growth. In 2020, TerpLoc® became the first cannabis technology to receive a Packaging Innovation Award from Dow. Grove Bags are composed of a blend of several high barrier films with key permeability properties specific to cannabis. All unwanted gases & water vapor are actively diffused through the film barriers, forming the ideal mold-free environment to preserve your cannabis. Grove Bags TerpLoc® packaging has been custom designed around the unique properties of the cannabis plant in order to create the most effective packaging available in the industry. Our bags combine active humidity control with antimicrobial properties to maintain low oxygen levels to form the perfect “cannabis climate.”

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Perfect with Mo Isern, Co-founder (VP of Brand marketing), and Michael Backes (Co-founder, and CPO) today on Grassroots Marketing only on Cannabis Radio. Perfect has a patented process, called “Cold Infused Flower”, which maintains cold temperatures through the post-harvest processing and packaging phases to protect the monoterpenes and medicinal cannabinoids in the plant. Cold Infused Flower is a new category of flower product that results in unique entourage effects no single plant can deliver. This process preserves terpenes in the flower and delivers an experience that’s closer to the entourage effect of the living plant. Terpenes and Testing described it as such: the patented process uses very cold temperatures throughout the processing and packaging paths following the harvest. The final products also require refrigeration to keep the terpene profile pristine. The terpenes contained within trichomes enable the ensemble effects that several researchers are currently proving with hard science.

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Operational Security Solutions with Chief Sales Officer Ryan R. Hale today on Grassroots Marketing only on Cannabis Radio. Ryan is the Chief Sales Officer and a Founding Partner for Operational Security Solutions (OSS). Mr. Hale leads all revenue operations, business development, marketing, strategic alliances, product/service development, and implementation. Mr. Hale began with OSS as the Chief Technical Officer, and still maintains executive oversight of overall IT and systems-related items delivering a secure and robust integration between OSS and our Financial Institution clients and their members. As the sales leader for OSS, he has successfully led the expansion of OSS across the legal markets across the United States. OSS has recently expanded into New York, New Jersey, and Pennsylvania to increase market share dominance on the East Coast alongside the launch of their new website.

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ECS Brands with founder and CEO Arthur Jaffee today on Grassroots Marketing from MJ Biz Con only on Cannabis Radio. A new human clinical study that found THCV in Nitro V product to help with weight loss 100 out of 100 times Featuring natural 'skinny cannabinoid' THCV, Nitro-V Hemp Extract demonstrated reduction of body mass index, weight loss of up to 22 pounds over 90 days of use In a 90-day, 125 subject, randomized, double-blind and placebo-controlled human clinical study supported by a National Institute of Health (NIH) small business grant, 100 of 100 subjects taking Nitro-V™, a rare new hemp extract, experienced weight loss without changes to diet or exercise. Subjects' average body mass index dropped by three points, with some shedding as many as 22 pounds over a 90-day period. The clinical results demonstrate that Nitro-V™ is the world's only hemp extract scientifically proven for safe, rapid weight loss. The study further demonstrated a 61% reduction in hunger, 40% fewer food cravings, and a 52% drop in anxiety among participants. Nitro-V assists in the weight loss process through the use of full-spectrum hemp extract with naturally elevated levels of nonpsychoactive tetrahydrocannabivarin (THCV), aka the "skinny cannabinoid," and cannabidivarin (CBDV). Research has shown that THCV and CBDV possess pain-relief and anti-seizure properties that are even stronger than CBD.

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LifeTonic with Founder and Chief Executive Officer Russell Thomas today on Grass Roots Marketing only on Cannabis Radio. Officer LifeTonic launched a line of CBD and CBD sublingual sprays that utilize ionized cannabinoid formulas that help the human body rapidly incorporate cannabinoids. LifeTonic’s formulations leverage a 55 patents-granted and pending process that ionizes cannabinoids so they behave more like salts instead of oils. As a result, cannabinoids are almost immediately absorbed into the bloodstream, providing noticeable effects faster than any other product. Today LifeTonic currently holds over 40 pending and granted patents on its Evaporative Extraction technology. And the process works with THC, CBD, rosemary, and even hops. LifeTonic’s groundbreaking new solventless cannabis extraction technology is faster, safer, certified organic, and has 40 pending or granted patents Solving the solvent problem (From Boulder Weekly) LifeTonic’s groundbreaking new solventless cannabis extraction technology is faster, safer, certified organic, and patented to high hell.

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Green Mill Supercritical with CEO Wes Reynolds today on Grassroots Marketing only on Cannabis Radio. As President and CEO of Green Mill Supercritical, Wes Reynolds brings decades of experience building and managing complex domestic and international business relationships, including a year overseeing including cultivation, manufacturing, retail, and enterprise distribution of cannabis products. In his role as CEO, Reynolds is focused on growing market share for the company’s technologically advanced cannabis extraction machines, leading the charge to expand the possibilities of CO2 extraction to increase efficiencies, reduce operating costs and enable the development of new products. Prior to joining Green Mill, Reynolds served as President of Suterra Florida, where he was responsible for growing Florida operations from a team of 87 employees to more than 200, launching six new dispensaries and two distribution centers while gaining five points of market share. He spent nearly two decades at the Coca~Cola Company in increasingly responsible roles providing global leadership in Eastern Europe, Eurasia, the Middle East, Africa, India, and Japan. Reynolds returned to his hometown of Atlanta in 2011 to serve in senior corporate roles, including Chief of Staff for the President of Coca~Cola International. He later led relationships with a portfolio of independent U.S. bottlers who were expanding rapidly as part of an overall re franchising effort. Before joining Coca~Cola, Reynolds was a financial consultant with A.G. Edwards & Sons (since acquired by Wells Fargo). Reynolds holds a Bachelor of Arts from Ohio’s Kenyon College, where he majored in music. He lives in Atlanta with his wife, Celine, with whom he has two children. When he’s not working on expanding Green Mill’s industry footprint, he and his wife enjoy running, dining out, and watching good movies together. He also enjoys working on his golf game when time allows."

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Grassroots Marketing speaks with Jesus Barrola, CEO of POSIBL, makers of premium greenhouse cannabis at affordable prices, in partnership with best-in-class California brands. 

POSIBL is the cannabis farm of the future. Already the engine for several of California’s leading brands, and over 1,000,0000 units of packaged product to date, POSIBL is redefining what it means to produce the highest quality cannabis. 

Leveraging a state-of-art system that uses less to do more, POSIBL brings the best greenhouse technology and expertise from traditional agriculture into cannabis, and pairs it with the best possible genetics to produce the perfect flower — grown in an ethical, sustainable, free of pesticide and cost efficient way, year round. 

POSIBL’s Smart Greenhouses use best in class climate control, requiring less water per pound of flower, and are three times more energy efficient than indoor growers. Combining pesticide-free agro-technology and committed human talent, POSIBL comprises a dedicated and gifted team who understand these state of the art systems to perfection — believing in them to help improve production and value with every harvest. 

https://www.POSIBLproject.com.

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High Tide with CEO Raj Grover today on Grassroots Marketing only on Cannabis Radio. High Tide is a retail-focused cannabis company enhanced by the manufacturing and distribution of consumption accessories. The Company is the most profitable Canadian retailer of recreational cannabis as measured by Adjusted EBITDA,1 with 88 current locations spanning Ontario, Alberta, Manitoba, and Saskatchewan. High Tide's retail segment features the Canna Cabana, Meta Cannabis Co., Meta Cannabis Supply Co., and NewLeaf Cannabis banners, with additional locations under development across the country.

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Confia with Chief Executive Officer and Founder Mark Lozzi today on Grassroots Marketing only on Cannabis Radio. Confia is an experienced entrepreneur and investor with a deep understanding and background in finance, PropTech, and RegTech. Before founding Confia, Lozzi served in founding and leadership roles at various investment banking, venture capital, and early-stage technology companies. As a true disruptor in the Cannabis industry today, Lozzi has led Confia’s strategy since its inception in 2018 to pioneer change for cannabis businesses and create an efficient and liberated ecosystem. Lozzi has a Masters's Degree in Business from San Diego State University in California and a Bachelors's Degree from the State University of New York College at Oswego. As a highly motivated leader, Mark leverages a deep understanding of fintech development strategies to drive revenue and exceed customer expectations. "Cannabis tech has been overrun with companies capitalizing on growing demand this year even in the wake of the pandemic. The result has led the ever-changing landscape of transactional banking to propel fintech companies in recent months, allowing organizations like Confia to offer cannabis operators access to affordable and efficient financial services. Founded in 2018, Confia’s platform works almost exactly like a bank account, taking care of all the compliance transactional complexities in real-time - benefitting both businesses and consumers. As Confia dominates the west coast, they are now expanding to the east coast market with the goal of assisting cannabis businesses (and consumers) in newly operating medical and adult-use states looking to scale into the industry.

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