Grassroots Marketing

Dip Devices with CEO Michael Bologna today on Grassroots Marketing only on Cannabis Radio. Dip Devices launched in 2014 with a goal to innovate the way concentrates are consumed. As the originators of direct-to-concentrate technology, our vision is to create devices that adapt to your lifestyle. Based out of Denver, Colorado, and with product design in Houston, Texas, we are a small team of entrepreneurs and designers committed to listening and responding to your changing needs. Together, we're transforming the narrative on concentrates and pushing the limits on portable consumption.

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Hanu Labs with CEO Ricardo Willis today on Grassroots Marketing only on Cannabis Radio. Ricardo started out his career training to become a professional Chef, working through school to earn degrees in Advanced Culinary Arts, Hotel & Restaurant Management, and later a Masters Degree in Business Administration. Ricardo had jobs as a Culinary Instructor, where he's led teams and coordinated events with the Executive Chefs for French & Indonesian Ambassadors in Washington, DC. He also spent time working with the Harvard’s Center for Hellenic Studies and spent time as a stage (apprentice) at 2 Michelin starred Luksus in Brooklyn, New York. Ricardo has been a cannabis consumer and enthusiast for roughly 30 years, but his career in the cannabis industry started in 2016 when he realized there was a huge market for merging his two passions: cooking and cannabis.

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Cannabis Creative Group with Director of Business Development Dan Serard today on Grassroots Marketing only on Cannabis Radio. Dan has been working in the cannabis industry for over three years and has been a part of marketing over 150+ different brands. Currently, he heads business development and strategic partnerships for Cannabis Creative Group – a top marketing agency in the cannabis industry. He is a member of many cannabis associations such as the Cannabis Marketing Association, Business Owners Hemp and Cannabis Association, National Association of Cannabis Businesses. He is currently a committee member of the National Cannabis Industry Association’s Marketing and Advertising Committee. The stigma around cannabis and how marketing can help break down barriers Product innovations and new/up-and-coming types of businesses The value of certain digital marketing strategies for cannabis businesses, such as geo-targeting and Google Ads/SEO.

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Napro Research with Mark Lewis today on Grassroots Marketing with Jorge Hermida only on Cannabis Radio. In partnership with Biotech Institute, his work focused on the targeted breeding of cannabis cultivars with proven therapeutic properties. Together, Napro Research and Biotech Institute have created patented and award-winning chemovars. Mark also co-authored “Pharmacological Foundations of Cannabis Chemovars” with Dr. Ethan Russo that serves as a critical foundation for further research. The need to look at cannabis beyond THC. There are over a hundred cannabinoids and at least 150 terpenes packed into the species. With so much potential beyond extreme intoxication, it's time to open up the genome and disrupt the market obsession with THC. Targeting breeding now allows for controlled whole-plant cannabis research in a way that was never before possible.

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Audacious with CEO Terry Booth today on Grassroots marketing with Jorge Hermida only on Cannabis Radio. Terry Booth is the CEO of AUDACIOUS and the former co-founder of Aurora Cannabis Inc., which he built from a $10 million start-up to a multi-billion dollar leader in the global cannabis space. Terry is a visionary and passionate leader with a deep knowledge of highly regulated environments. Terry would like to discuss AUDACIOUS’s unique strategy, recent acquisitions, and partnerships including an AUDACIOUS/Professional Bull Riders Association branded CBD line of topicals that will debut at the PBR World Finals in November.

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PhytoFacts Launched by SC Labs Provide Advanced Chemometrics Reporting That Will Redefine How We Shop for Cannabis. SC Laboratories, Inc., (SC Labs) has announced that it has licensed Napro Research LLC’s proprietary data visualization tool PhytoFacts. Clients testing cannabis through the lab will now have access to this game-changing reporting format and algorithm that provides a visual profile of each strain’s chemical makeup. The company aims to lead the conversation away from the Indica and Sativa, or the THC potency race, and begin defining cannabis through its chemometric strain characterizations. “The problem is that there is little standardization when it comes to defining and determining terpenes,” according to Josh Wurzer, co-founder, and President of SC Labs. “Many of the largest flower and concentrate brands are promoting terpene content in a less than an ideal manner. Cultivators, processors, retailers, and consumers could benefit from greater standardization when evaluating product quality and distinguishing label claims.” These chemometric profiles offer a more complete and visual overview of cannabis strains by pairing SC Labs’ proprietary testing protocol with intuitive reports that complement a certificate of analysis (COA).

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BioMerieux with Ben Pascal today on Grassroots Marketing only on Cannabis Radio. At bioMerieux, they have a global corporate mission to protect human health and ensure consumer safety. bioMerieux provides one-of-a-kind microbiology solutions to expand cannabis safety and science providing diagnostic solutions and biotechnology to determine the source of microscopic pathogens and contamination within cannabis products all along the supply chain from seed to flowers, edibles, and other consumables. Their products are used across the globe for detecting microorganisms in cannabis, agri-food, nutraceuticals, beer, and wine to meet state and federal regulations. They'd like to generate awareness around the topic of safety in cannabis. As with the food we eat today in the US such as lettuce, pork, or milk, most consumers do not give a second thought about how their manufacturers are keeping us safe because there are long-standing federal regulations in place to protect us. In cannabis, however, those regulations vary from state to state.

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ACS Laboratory with Roger Brown today on Grassroots Marketing only on Cannabis Radio. A pioneer in the cannabis testing space, Roger Brown co-founded the first cannabis testing laboratory in Florida ― ACS Laboratory. The Most Trusted Cannabis and Hemp Laboratory in the USA™, ACS Laboratory earned 42 Emerald Test Badges in 2019 and 2020 for accuracy in testing. ACS Laboratory is ISO 17025 accredited, DEA licensed and CLIA licensed with the largest state-of-the-art facility in the region. Compliant with the USDA’s rules for hemp testing, ACS is also approved by the Florida Department of Agriculture as a “Designated Compliance Laboratory,” and deemed a "Certified Marijuana Testing Laboratory" by the Florida Department of Health.

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Turning Point Brands with Vice President Scott Grossman today on Grassroots Marketing only on Cannabis Radio. Scott joined Turning Point Brands in 2021 and is focused on strategic initiatives and acquisitions. Prior to joining, Scott spent over 15 years as an investor and Board-level advisor managing investments across the capital structure in both public and private companies. He founded Vindico Capital after working nearly a decade at Magnetar Capital and previously worked at Soros Fund Management in its private equity division. Scott started his career at Merrill Lynch in its investment banking group.

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North 6th Agency with Matt Rizzetta today on Grassroots Marketing today on Cannabis Radio. Under our next guest’s leadership, his firm has been ranked as the #1 fastest-growing agency in the United States in its revenue category by O’Dwyers, as well as one of the 50 most powerful agencies in the United States and the “coolest spaces at the hottest PR firms” by the Observer. Matt just launched a financial communications offering via a deal with the Berlin Group. The group will help clients define and reach valuation targets, prepare for IPOs, manage investor relations and shareholder communications and prepare for liquidity events. Cannabis’ ascension to the mainstream has required brands to adjust their go-to-market strategies with an emphasis on digestible messaging, keeping the broader consumer in mind. Back in the early days, the media consumer who was interested in cannabis content tended to be younger, niche-oriented, and primarily male. In time this has changed dramatically. Today’s media consumer in cannabis is omnipresent. Today’s consumer is female just as much as it is male, it is a baby boomer just as much as it is a millennial, and it is a high earner just as much as it is a middle-class income household. The 100 Most Exhilarating Lessons Learned in a Decade of Entrepreneurship, available online at Amazon and Barnes & Noble where you share the 100 Most Exhilarating Lessons Learned In A Decade Of Entrepreneurship In New Book, 'Embrace The Pace'. All today on North 6th Agency with Matt Rizzetta today on Grassroots Marketing today on Cannabis Radio.

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