Grassroots Marketing

Grassroots Marketing

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Grassroots Marketing episodes

  • Scarlet Delivery with Claudia Post CEO of Green Bar Supply Co.
    Scarlet Delivery with Claudia Post CEO of Green Bar Supply Co. today on Grassroots Marketing only on Cannabis Radio. Our next guest is an award-winning seasoned leader, business owner, nonprofit executive, and experienced problem solver. Before Scarlet, Claudia founded Diamond Courier Service, Inc., a same-day, time-critical, bicycle, and car delivery service. She built one location and four employees into the national Diamond Transportation Group, Inc. with 10 locations, over 350 employees. Claudia recently founded Scarlet Express, which provides state-approved, closed-loop dispensary delivery services to patients in every state. On the website: “Outsourcing your dispensary delivery services to an experienced provider will free up your time to focus on core tasks that will grow your business. We alleviate your need to manage drivers and dispatch, maintain vehicles, source insurance, and handle order disputes.”

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    16 min
  • Pickle Juice With Filip Keuppens
    Pickle Juice's organic, briny beverage is the only scientifically backed solution to prevent muscle cramps. Pickle Juice is just the kind of no-spin, the real deal, game-changing product Keuppens loves to bring to market. Indeed, the beverage has highly research, study-backed benefits. As the Vice President of Global Sales and Marketing, Filip Keuppens acknowledges the name The Pickle Juice Company may be limiting. Having nothing to do with cucumbers, the innovative brand uses a proprietary grain and blend of vinegar that blocks that nerve signal being sent from brain to muscle that initiates cramping. Pickle Juice’s organic, briny beverage is the only scientifically backed solution to prevent muscle cramps.

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    16 min
  • CBD + More With Yasmine Egozi
    CBD + more is a female-owned specialty cannabis store and wellness center in Miami Beach, where you sell a full line of oils, tinctures, and other CBD treats, and you also offer one-on-one consultations and you have a doctor on-site to prescribe medical marijuana cards. Ranging in price from $7-$150, the Planta Rx product line includes gummies, vapes, sublingual oils, and a pain cream and has been meticulously designed by Egozi as part of her mission to address her clients’ health concerns with natural remedies. CBD + More is the premier trusted medical cannabis health center for Florida residents in search of alternative pathways to healthier living.

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    21 min
  • Grow Industries Inc. with Jesse Elkins
    Grow Industries Inc. with founder Jesse Elkins today on Grassroots Marketing only on Cannabis Radio. Our next guest and his team of architects, engineers, environmental scientists, and HVAC, cultivation, and manufacturing experts have created some of the most envied facilities ever built. Grow Industries team arms cannabis companies with the foundation need to gain a competitive edge with a suite of solutions including full turnkey facilities and design; build-out of complete grow facilities and labs; architectural and engineering services; design of environmental, temperature control, humidity control, CO2 disbursement and HVAC systems; feasibility studies, pre-facility investor inspections and appraisals; access to a team of in-house grow and cannabis experts, along with specialty areas such as legal, real estate, regulatory, engineering and architectural.

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    14 min
  • River Organics with Adrianne Joseph
    River Organics with Adrianne Joseph, Founder & Farm Owner today on Grassroots Marketing only on Cannabis Radio. Our next guest’s company farms hemp sustainably and organically with the guidance of a master horticulturist with over 30 years of farming experience on their family-owned farm in the Virginia Chesapeake Bay Watershed. As we mentioned, Adrianne grows and refines USDA-certified organic CBD products of the highest quality on the family-owned farm in the Virginia Chesapeake Bay watershed. We talk about getting the unique USDA distinction and how the soil is along the Chesapeake Bay.

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    16 min
  • Union Electric with CEO Max Goldstein
    Union Electric with CEO Max Goldstein on Grassroots Marketing only on Cannabis Radio. Our next guest’s company produces a fresh, high THC flower, value-driven cannabis brand successfully addressing an in-demand market: premium flower, fairly priced. With many everyday consumers priced out of top-shelf brands, Union Electric has brought together a number of the state’s most notable growers who allocate a portion of their harvest to them in the spirit of accessibility and the greater good. Unlike their counterparts across the cannabis industry, Union Electric has committed to providing 100% transparency to their farmers and cultivating partners. Transparency serves as a principal belief to ensure long-term customer loyalty. The Huffington Post Wrote: In 2020 and 2021, nine states ― New Jersey, Vermont, Arizona, Montana, South Dakota, New Mexico, New Jersey, New York, and Virginia ― legalized cannabis in some form. However, cannabis remains illegal at the federal level, and President Joe Biden has yet to back federal legalization, supporting decriminalization instead. Max told HuffPo that even though Biden hasn’t exactly been “a champion for legal cannabis,” he is optimistic about the possible passage of the SAFE Banking Act, which would protect banks and other financial institutions serving cannabis-related businesses. “We’re very excited about the wave of recently elected pro-cannabis senators, such as Jon Ossoff and Raphael Warnock. These are the types of figures in the Senate who could be the difference we’ve needed in passing pro-cannabis legislation.” Please expand on those cautiously optimistic comments.

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    16 min
  • City Trees with General Manager Jimmy Gabany
    City Trees with General Manager Jimmy Gabany today on Grassroots Marketing only on Cannabis Radio. Our next guest is an accomplished senior-level operations leader offering a distinguished, multi-disciplined career in operations management. Recognized for streamlining operations, eliminating redundancies, and maximizing assets in personnel and facilities. In a November press release: City Trees, the Nevada-based cannabis company devoted to innovation, production, and distribution, celebrates continued growth with recent data listing City Trees as the top-selling brand in select product categories. Jimmy's company rebranded last year and the release goes on to say Although flower and concentrates categories represented a majority of the overall cannabis market in Nevada in 2020, innovative product development and clean, modern branding have propelled the brand and opened the door for category expansion. The city brings us to drive, innovation, and a will to keep pushing forward. The trees bring us connection, clarity, and a grounding that helps heal the world around us. Take me behind the importance of quality and sustainability.

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    11 min
  • Kyoto Botanicals with co-founder Mark Gillilan
    Kyoto Botanicals with co-founder Mark Gillilan today on Grassroots Marketing only on Cannabis Radio. Our next guest’s company aims to make CBD products easily accessible to everyone – from athletes to weekend warriors – so everyone can stay as active as possible and live healthier lives. Kyoto Botanicals has announced two new products: re(CHARGE) Premium Sports Cream and re(CHARGE) Sports Balm with the hands-free application. Each product contains 400mg of CBD, menthol, camphor, and other organic botanical oils to help soothe sore muscles and keep the body going during an active day. Mark began his career as a conservation biologist working to protect endangered species across the U.S. This work in the natural world inspired him to connect people more directly with nature and he transitioned into brand management for global leaders in the food, nutrition, and health and wellness industries. He then found the perfect intersection of his passions in hemp and CBD. Expand on that mission.

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    13 min
  • Fat Buddha Glass with Mike Colavita
    Fat Buddha Glass with Mike Colavita Chief Glass Enthusiast and Co-owner today on Grassroots Marketing only on Cannabis Radio. Our next guest is the chief glass enthusiast and co-owner of Fat Buddha Glass-- a company dedicated to making high-quality glass pipes, bubblers, and bongs at an affordable price. Mike had collected and viewed glass pipes as art long before he co-owned his own business Fat Buddha. Just looking at his website we were immediately struck with the beauty and detail of every pipe. It is really like looking at one-of-a-kind art, And it’s reasonably priced. Fat Buddha has a wide variety of smoking products including unique accessories like the Rubber Duckie Carb Cap, SmokeBuddy Air purifier, and Juicy Jay’s paper. You also have some fun items like the Batman Bowl and Green eye Bowl.

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    9 min
  • Lightshade With Zachary York
    Lightshade with Zachary York, Inventory Manager at Lightshade today on Grassroots Marketing only on Cannabis Radio. The overwhelmed shopper who can never find the right strain (especially when COVID restrictions prohibit smelling-before-buying) would enjoy Lightshade’s Find Your Balance strain scale that categorizes strains based on effect as opposed to just Indica, Sativa, or hybrid, removing most of the guesswork. Today we talk about the scale and How has the dispensary experience and the budtender interaction. Lightshade’s Find Your Balance strain categorizing scale allows you to select the perfect Sativa, Indica, and hybrid flower for your individual needs and moods. But, we go deeper than just Sativa, Indica, or hybrid when we categorize our strains. Each particular strain of cannabis has a unique mix of cannabinoids and terpenes that interact with our bodies and produces different effects. By quickly identifying exactly what type of effect you’re looking to achieve throughout the day, this system takes the guesswork out of purchasing the ideal bud from our large selection so you can have consistently enjoyable consumption experiences.

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    15 min

About Grassroots Marketing

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Grassroots Marketing curates thought-provoking dialogue with an exclusive class of thought leaders who will offer high-end round table business strategies and solutions that seek to prune and…

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