Grassroots Marketing

Grassroots Marketing

By Cannabis RadioBusinessEntrepreneurshipNews
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Grassroots Marketing episodes

  • Buddease with Founder Erik Newland
    Buddease with Erik Newland, Founder of Buddease today on Grassroots Marketing only on Cannabis Radio. His company rents fully equipped cannabis grow kits so anyone can access high-quality and affordable cannabis from the comfort of their own home. He explained that he has been a home-grower for nearly 15 years and said you were "tired of the high upfront costs of quality grow equipment combined with the difficulty of reselling used equipment.” We go behind the scenes how he decided to tackle this problem.

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    18 min
  • Birthjays with Michael Scherr
    Birthjays with Michael Scherr - Founder and CEO - Aria Brands, makers of Birthjays today on Grassroots Marketing only on Cannabis Radio. Our next guest is an entertainer-turned-entrepreneur with 12 years of experience in the cannabis industry, where he has established expertise in branding, packaging, cannabis, gifting, and product development. Last year, he came on the program and introduced us to the DabVent Calendar during our time on quarantine. Birthjay, the world’s first joint birthday candle, and one-of-a-kind, smoke-able cake topper. This festive pre-rolled cone topped with a candlewick comes with a cake stake for easily placing on any cupcake or dessert. Talk to me about how the Birthjay gets properly used. Birthjays is collaborating with Tommy Chong to blow this year’s celebrations ‘Up in Smoke’ with special giveaways and promotions throughout the month of April.

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    19 min
  • 02VAPE with Dana E. Shoched
    02VAPE with Dana E. Shoched on Grassroots Marketing only on Cannabis Radio. Our next guest is here to blow the whistle on a new threat to the cannabis / vaping industry that could negatively impact hundreds (if not more) of businesses within the industry and cripple the B2B supply chain. O2VAPE, a leading vaping product manufacturer for consumers and wholesalers. Creators of the patented Flip Ultra pen, 02VAPE is committed to providing leading-edge technology for recreational and medicinal cannabis consumers and patients. Embedded in the latest stimulus bill you will find The Preventing Online Sales of E-Cigarettes to Children Act...It would modify the 1949 Jenkins Act to categorize all components and elements used in ANY vaporizing device as a nicotine delivery device and forces shippers to comply with stringent rules, including registering with the U.S. Attorney General and maintaining and reporting addresses of delivery and quantities of products. The act creates significant barriers for the legal cannabis vape industry including potential prison time for even the slightest paperwork or reporting error and deals a potential death knell to many vape product companies. 

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    27 min
  • Aqueous Wellness with Margie Floris
    Aqueous Wellness offers a full selection of advanced Nano CBD emulsions produced by Infused by EpicTM, a state-of-the-art, California-based lab known for crafting some of the purest, safest, and most effective nano-technology products in the industry. Featuring the highest grade, third-party tested CBD oils, and isolates blended with a proprietary mix of GRAS ingredients, the company transforms Nano CBD into water-soluble liquids and powders for maximum bio-availability, faster onset, and precision dosing. Nano CBD uniquely addresses a variety of physical, mental, emotional, and spiritual needs in an easily digestible formula that enables faster onset of healing benefits without the traditional “high” associated with Cannabis. Every product available on our site is non-GMO. Vegan and third-party laboratory tested to guarantee content and purity. Aqueous is committed to providing the finest CBD tinctures the market has to offer, and we genuinely believe these products will help to deliver the full potential of hemp extract.

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    16 min
  • ALT with Robert Davis and Cheyne Nadeau
    ALT with co-founder Robert Davis and Director of Marketing Cheyne Nadeau today on grassroots marketing only on cannabis radio. Our next guests represent a brand that exclaims is “at the forefront of creating flavor neutral liquid cannabis that can be mixed into any beverage for a truly customizable experience." ALT liquid cannabis uses pharmaceutical-grade nanotechnology to decrease the cannabis into tiny nanoparticles for lightning-fast absorption into the body. Thrillist recently wrote: “Cannabeverages are making a comeback and it’s just in time for the general public to soften up to their potential benefits. Early canna drinks — and some still on the market — were either completely unpalatable or prone to separation. THC and CBD aren’t water-soluble, and initial emulsification attempts didn’t always take because they just weren’t going small enough.”

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    17 min
  • The Dab Rite With Dan Wynick
    The Dab Rite utilizes a flexible temperature reading arm allowing for more accurate readings across a variety of heights and angles. To add an additional level of convenience, the Dab Rite also features a built-in LED guide light, ensuring that you’re getting the most accurate temperature reading. Our guest’s company recently launched the first digital infrared thermometer on the cannabis accessories market to feature a fully adjustable sensor arm, allowing for more accurate readings on a wider variety of dab rigs. Most importantly, the Dab Rite will alert you with both light and sound when your preferred temperature is reached. Dab Rite features a 7-inch adjustable neck that bends in all directions so users can accurately read the heat of the quartz nail. It also lets users know when the optimum temperature is reached with light and sound indicators. Users can set the temperature on their Dab Rite from 200° to 800°, although the creators recommend a setting of 500° to 600°. The Dab Rite features a variety of built-in emissivity settings that can be adjusted based upon what type of banger is being used and features an automatic shut-off so the battery stays charged longer.

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    21 min
  • Ganja Goddess With Zachary Pitts
    Ganja Goddess Delivers is a cannabis company that is devoted to providing convenient and safe access to medical and recreational customers everywhere in California. Goddess was founded by a woman who loathed visiting local medical marijuana dispensaries in California and wanted a private and judgment-free platform through which to access cannabis. Goddess was launched as a medical marijuana cooperative devoted to delivering cannabis with caring online support, providing a safe, discrete, and affordable option for all types of patients. We delivered to medical marijuana patients statewide throughout California so that mobility or geography wasn't a barrier to access. Now that Goddess is also a recreational adult-use cannabis delivery service, we still take that caring approach to everything we do. Beyond providing convenient cannabis delivery, Goddess's mission is to help our customers enhance their life by creating a safe, compassionate, and informed online community. Our small customer service team strives to make a connection with each and every customer, listening to their needs so that we can provide personalized care and improve our services. We set up exclusive deals with cannabis growers and manufacturers so that we can deliver the highest grade cannabis to our customers at the lowest possible cost.

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    12 min
  • CALMA with Mara Strusser
    Were excited to talk to a dedicated expert in the cannabis space with over 15 years of extensive firsthand knowledge and experience working at various dispensaries in Southern California. Our guest has successfully designed a calm, tranquil retail experience for its customers and we’re here to learn about this state of the art concept. Joining us is Mara Stusser, the General Manager of Calma in West Hollywood, California. When people visit CALMA, the dispensary features floor-to-ceiling windows and stylish fixtures, sleek marble display tables and wall paneling, a powder pink check-in station, and a seafoam green fridge case area. The dispensary also features a large LED video wall that displays calming images, including ocean waves, waterfalls, and forests. Now, Calma offers an exclusive selection includes flower curated by Master Hashishin (Hash-eesh-inn) Frenchy Cannoli), Zendo Blending Teas, cookies by Dr. Norm's, and vaginal health oils by Quim. Plus, you stock CBD-infused body lotions from Israel-based Tikun Olam, which you noted to Uncover LA Magazine is the only cannabis brand with scientific backing. We talk about creating this exclusive environment all under one roof and so much more with Mara Stusser of CALMA.

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    14 min
  • Dolce Foglia With Josuha Cobos
    Dolce Foglia is a full-service flavoring house dedicated to helping businesses create unforgettable products that appeal to all kinds of consumers. Dolce Foglia is a business-to-business flavor producer that prides itself on value creation. They're committed not only to providing customized, high-quality flavors, but also to help our clients realize the full potential of their business through strategic partnership. They're here to help you make your products be the best they can possibly be. They understand the complexities of masking the scent and taste of strong compounds and have developed successful flavor lines that fulfill these needs. Their purpose is to be a flavor compass for businesses desiring to be bold and ambitious in their food, beverages, and more.

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    11 min
  • CannaHealth With Nurse Kebra Smith-Bolden
    CannaHealth founder, Nurse Kebra Smith-Bolden. Our guest is a true trailblazer, a respected healthcare professional with the vision, purpose, and drive to transform the nascent cannabis industry. She launched CannaHealth to help more patients enter into the medical program in your state of Connecticut. She has since expanded into multiple states during the pandemic. We talk about how her experience in compassionate care was something that she felt cannabis would be a contributing factor. Through her business model, people are able to enter the cannabis industry at an affordable price point. Nurse Kebra assists patients and educates communities on proper cannabis uses as well as speaking on Urban Trauma which impacts urban communities. So with that, we dive into the level of understanding of the plant by the public. Also how far behind the curve in the industry at informing the public about the medical and entrepreneurial benefits, especially for underserved communities.

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    18 min

About Grassroots Marketing

From the publisher's feed

Grassroots Marketing curates thought-provoking dialogue with an exclusive class of thought leaders who will offer high-end round table business strategies and solutions that seek to prune and…

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