Grassroots Marketing

Grassroots Marketing

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Grassroots Marketing episodes

  • Blumenes CBD
    Blumenes CBD with Yael, Mishel, and Stephanie the founders of Blumenes. Today we're joined by an awesome, woman-owned wellness company that is changing the game when it comes to holistic healing. The Blumenes philosophy is all about gratitude, self-care, and positivity. These attributes align the path to pain relief. Blumenes’s Luxurious & Organic CBD products are sourced and developed in California and utilize key healing ingredients like Hemp, Turmeric, Dragon’s Blood, Witch Hazel, Primrose, Aloe, and Arnica. The Blumenes team consists of strong, compassionate women who create, educate, and facilitate pathways to health, healing, and gratitude. Their aim is to inspire, teach, and explore the connection between CBD and our bodies and minds. Blumenes’s Luxurious Premium CBD creams provide you with a safe, holistic, and organic relief you can trust, with a proprietary blend of plant compounds that work together to amplify therapeutic efficacy. In a press release, their team stated: “Hemp and CBD are gifts from Mother Nature. Bringing you the best in healing, our mission is to help you repair and rejuvenate as nature intended ... because life is too precious to feel pain.” We expand on that statement and much more.

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    14 min
  • 4Twenty Gaming
    4Twenty Gaming with Tony Capp. our guest is part of a new organization focused on bringing our "cannabis creators" together. From Indie Developers, Content Creators, Music, Art, etc., all created by people who use Cannabis in some shape or form. THC, the chemical in weed that creates all those psychoactive effects, attaches and absorbs into the naturally existing THC receptors in your brain. Studies suggest that this process releases dopamine and stimulates your reward system. What is the reward system though, and how does it relate to weed and video games? Well, the reward system releases dopamine and makes you feel good when you complete a task or satisfy a need. Smoking weed releases more dopamine, making you feel more accomplished and satisfied with small tasks like completing a game quest or finding valuable loot items. 4Twenty Gaming supports Indie Devs, Small Business, Gamers, Streamers, Dreamers, Creators, and Inspirers, All in the Name of Cannabis!

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    6 min
  • Gold Spectrum CBD
    Gold Spectrum CBD with Yanet Caliz. Yanet is the CEO and founder of the lifestyle and wellness cannabis company, Gold Spectrum CBD. The company creates certified high-quality CBD to naturally support health and wellness. Gold Spectrum CBD products are made in smaller and easier to manage batches to assure product quality and CBD concentration. Gold Spectrum full-spectrum CBD products contain about ten times the amount of most competitors. The company attributes their product’s superior quality to the starting material. The most potent American grown hemp plants. This L.A. based cannabis company brings over two decades of “dedicated research, testing, quality control, and meticulous formulation,” to every one of their nutraceutical products. This interview with CEO Yanet Caliz reveals her profound pride for her company and it’s many successful CBD products. Yanet is one of many who see cannabis as a way to help people and improve their lives, possibly. Cannabis is a beautiful natural plant that could change lives. It transformed Yanet’s life for the better, and her future endeavors, business or personal, are looking bright. Please visit her website and if you happen to try her products, please give her a shout out on Instagram!

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    14 min
  • Trym With Matt Mayberry
    Trym with CEO, Matt Mayberry. Our next guest’s company has created the first cannabis farm management software built from the ground up for commercial growers. As the only farm management software specifically built to address the challenges facing cannabis cultivators today, Trym provides a thorough analysis of operational data, so that growers can improve efficiency and their competitive edge. The Trym mobile app makes data collection and team management easy, even on a business scale. Trym spent most of 2018 in a private beta with two farms before officially launching at MJBizCon in November of last year. We talk about the progress of Trym and how your company has navigated growth around the pandemic.

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    21 min
  • Double Down CBD
    Double Down CBD was founded in San Francisco, California by a team of passionate life enthusiasts combining their unique strengths to create a CBD wellness company that truly makes a difference. Their journey began five years ago when they started developing CBD recipes with a view of creating a truly organic CBD experience for their own use. Double Down CBD delivers the purest, fast-acting wellness CBD products available that are not only significantly helping people with many conditions but provide an overall feeling of wellness to help you live life to the fullest.

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    16 min
  • FlowerHire
    FlowerHire with CEO David Belsky. FlowerHire is a leading staffing and talent strategy firm serving the regulated cannabis industry. It has filled over 300 positions in 10 states since its inception in 2017. He built his career in executive search over the course of 16 years. During that time, he spent 13 years with the same company, focusing on tech. In an interview with New Cannabis Ventures, they said "Talent is the missing link to strategic success in the cannabis business, according to Belsky. He has found that companies with the right people are better equipped to navigate the challenges of the industry".

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    20 min
  • North 6th Agency
    North 6th Agency with CEO, Matt Rizzetta. Our next guest’s leadership, his firm has been ranked as the #1 fastest-growing agency in the United States in its revenue category by O’Dwyers, as well one of the 50 most powerful agencies in the United States and the “coolest spaces at the hottest PR firms” by the Observer. He just launched a financial communications offering via a deal with the Berlin Group. The group will help clients define and reach valuation targets, prepare for IPOs, manage investor relations and shareholder communications, and prepare for liquidity events. Matt has a new book Embrace the Pace: The 100 Most Exhilarating Lessons Learned in a Decade of Entrepreneurship, available online at Amazon and Barnes & Noble where you share the 100 Most Exhilarating Lessons Learned In A Decade Of Entrepreneurship In New Book, 'Embrace The Pace'.

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    38 min
  • North Coast Analytical
    North Coast Analytical's team is rallying around more stringent microbial testing for hemp grown for flower, as it can have the same contaminant issues like marijuana. When it comes to hemp testing, guidelines tend to be even looser, as federal regulations simply require pre-harvest cannabinoid potency testing. For now, the North Coast team is advocating for all cannabis companies to test their products for harmful pathogens, especially aspergillus, which can cause fever, chills, a cough with blood, and shortness of breath.

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    23 min
  • Leaf Trade With Michael Piermont
    Leaf Trade with President and Chief Revenue Officer, Michael Piermont. In 2015, while newly licensed cannabis companies were starting up, they began to experience some common operational challenges. Processes for moving products wholesale, from sellers to buyers, were outdated and inefficient. At best, the methods were slow, fragmented, and hard to track. At worst, orders were being written on cocktail napkins. These were big businesses operating on a manual system of emails, spreadsheets, and text messages. Leaf Trade knew there was a better way, but it didn’t exist yet. So, they built it. Enter Leaf Trade: a better way to buy and sell wholesale cannabis. By 2017, they created a compliant, connected, and reliable technology solution for licensed cannabis growers, cultivators, retailers, and dispensaries—one with product quality and client success at its center. Michael Piermont joined Leaf Trade in March 2019. In his role as President and Chief Revenue Officer, Michael oversees company strategy, sales, customer success, and marketing. His successful track record in tech company leadership includes roles at CareerBuilder, Fooda, ECOFIT, Fanchest, and amSTATZ, the latter two of which he co-founded and helped reach acquisition. Outside of Leaf Trade, Michael serves in several important roles, including #girldad, sneaker collector, and golfer. One of his other claims to fame is placing second in a worldwide Seinfeld trivia competition.

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    10 min
  • The Blinc Group - The Benzinga Cannabis Capital Conference
    The Blinc Group is a full-service vaporizer technology company that focuses on the development, production and distribution of best-in-class cannabis consumption technologies. I work on fundraising, corporate strategy and dealing with wonderful surprises that are a part of start-up life. A career in capital markets spanned being a Partner of a market-making firm on the floor of AmEx, wealth management and running European Structured Credit Derivatives at Tullett Prebon LLC in London. He holds the Series 7 and 66 FINRA licenses. The Blinc Group's people are the very foundation of their success as a business and an unparalleled influencing force in every aspect of cannabis and vapor industries worldwide. They’re a tight-knit team. Blinc's management and advisory board contribute deep industry expertise and relationships that play an integral in each of their companies.

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    8 min

About Grassroots Marketing

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Grassroots Marketing curates thought-provoking dialogue with an exclusive class of thought leaders who will offer high-end round table business strategies and solutions that seek to prune and…

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