Grassroots Marketing

Sweet Earth maintains a portfolio of skin and body care products that includes facial products, men's, spa, hemp, and muscle products at: www.sweetearthskincare.com. Also, visit its high-quality pet treat enriched with CBD and Vitamin E site at: www.sweetearthpets.com. Sweet Earth is setting itself apart by leveraging superior science behind developing its current products to provide better permeability than most competitive products on the market. Sweet Earth typically uses 70 NEU (nanoparticle-size) versus 150 NEU in its products. What this means is more than double of the small molecule-CBD is able to penetrate into the muscle, which in turn makes it more effective. Other companies can claim they have 25% CBD in their body rub when in fact Sweet Earth’s 10% CBD provides much more relief because of the molecular size and how it combines with the cream that allows it to penetrate into the body’s pores for maximum benefit.

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Zeno is the first true micro-dose adaptogenic product on the California market, balanced with nootropics to offer precision benefits for overall well-being. A single Zeno tablet offers consistent, mood-boosting, anxiety-reducing results without the side effects of higher dose products. Our guest recently announced the launch of Zeno––the world's first true cannabis micro-dose (only 0.4mg THC) with energizing L-Theanine to deliver the mood-boosting, anxiety-reducing benefits of cannabis and nootropics. Zeno is a great entry point for new users looking to harness the health benefits of cannabis without the head high. A great addition to any morning routine, low-dose THC has been shown to increase dopamine levels in the brain, delivering a mood lift - without causing burnouts, hangovers, sedation, or any of the other typical downsides of higher dose cannabis products and pharmaceuticals. Zeno tablets can be taken on their own, or stacked throughout the day for reduced stress, increased focus, and enhanced overall well-being. Zeno will be launching a subscription service directly to consumers through Grassdoor, making them one of the only subscription-based cannabis products on the market. By launching as a direct-to-consumer product, Zeno is committed to reducing the stigma associated with purchasing cannabis products for first-time users.

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Holland & Hart’s multidisciplinary Cannabis industry team leverages deep expertise in a variety of highly regulated areas to holistically support the legal and business needs of clients operating, developing products, investing, or evaluating potential opportunities in the rapidly-evolving industry. Our next guest is a Nationally Recognized Cannabis Lawyer who has joined a new firm Holland & Hart to Launch their Cannabis Practice. Gillette has deep roots in the cannabis industry. She previously served as executive director of the Colorado chapter of NORML, the National Organization to Reform Marijuana Laws, and is a founding member of Women Grow and the National Cannabis Bar Association (now, the International Cannabis Bar Association). As the legal cannabis industry matures, businesses have increasingly sophisticated legal needs—particularly in corporate, tax, and intellectual property—that are best served by full-service law firms. My clients and my practice needed the support of a firm like Holland & Hart, which has top-notch lawyers across synergistic practice areas, a national client base, and offices in key geographic locations.”

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LEVIA with Troy Brosnan, CEO and co-founder & Matt Melander, President and co-founder today on Grassroots Marketing only on Cannabis Radio. LEVIA recently announced the launch of new cannabis-infused water-soluble tinctures with premium CO2 extract. The tinctures are now sold at cannabis retailers across Massachusetts. Each 1-ounce bottle of tincture contains 300MG THC, zero calories, zero sugar, and zero alcohol. One bottle of extract contains enough for 60 servings with 5MG THC per serving. LEVIA currently has three varieties of tinctures – Sativa, hybrid, or Indica cannabis – that offer flexible dosing for a superior experience. In March, Troy launched three cannabis-infused seltzers. Each seltzer offers its own distinct profile: Achieve, a raspberry-lime flavor that uses a Sativa blend and caters to those looking for a more active and alert experience; Celebrate, a lemon-lime seltzer infused with a hybrid blend that encourages a more social experience; and Dream, a jamberry seltzer that uses an Indica blend for a more relaxing, mellow effect. Each seltzer contains five milligrams of THC, an amount that is in line with LEVIA’s goal of creating a sessionable drink. The production of Achieve, Celebrate, and Dream takes place within LEVIA’s 6,000-square-foot facility. Matt you have described it as a “microbrewery meets extraction lab.”

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TheBudGrower with CEO Alexander Ouvaroff today on Grassroots Marketing only on Cannabis Radio. One of the biggest components of the explosive home-grow market is knowledge. For many people looking into the industry for the first time – the internet is the largest available resource. This reason alone is what is helping new growers or those who are looking to grow to get the right details to start producing high-quality buds from home. Businesses that provide in-depth knowledge on how to grow are showing exponential growth within their company. The information that a company provides certainly is a make-or-break with many consumers. Providing the best education for first-time growers is starting to sell customers and acts to increase sales. This is why TheBudGrower provides information for its customers in order for them to grow the best buds from start to finish on their first try. The ability to grow from home not only gives people the knowledge and environment to grow – but it also creates more effective ways for patients to receive their medication at a fraction of the cost.

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Auntie Dolores with Julianna and Dominique Carella today on Grassroots Marketing only on Cannabis Radio. Auntie Dolores is one of the first five medical cannabis brands in California and began creating a variety of edible cannabis products. In 2008 you started Auntie Dolores in San Francisco, California, and quickly became the go-to for patients seeking outstanding infused gourmet edibles that promoted the freedom for each to determine their own personal dose. Recognizing the special needs of so many medical cannabis patients, Auntie Dolores set itself apart by offering gluten-free, sugar-free, and vegan options. Talk to me about AD. Julianna, you and Dominique have redesigned Auntie Dolores’ expanding the beneficial CBD product line sourced from organic full-spectrum hemp oil, and created a reimagined, inviting, and informative website to inform and educate their customers.

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Paradiso with CEO & Founder Christina DiPaci today on Grassroots Marketing only on Cannabis Radio. Our guest runs one of the largest independent craft cannabis farms in California. Well-versed in the cannabis trade for 10+ years, She does it all from compliance to finance, while also having a hand in strain selection, packaging design, and brand development. Her focus on seizing opportunities to be more fun, creative, and productive, encourages a vibrant and happy workplace — one supported by life-long friends/founding partners who’ve worked in the cannabis trade their entire lives. Across five acres in California’s Central Coast, Paradiso is a passage to the faraway where tropicalia meets modern artistry, united by the positive forces of cannabis. Woman-owned, and supported by life-long friends, Paradiso is radiant authenticity and passion for the craft.

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Metolius Hemp Company with CEO and founder John Friess today on Grassroots Marketing only on Cannabis Radio. As you all know, the FDA's recent announcement regarding the ban on menthol cigarettes is just the start when it comes to tobacco regulation. Experts think it will trigger a mass reduction in use, given that nearly 70% of American smokers say they want to quit. This is prompting companies to focus on tobacco alternatives. Metolius Hemp aims to lead this effort in the wellness space with its unique, proprietary line of CBD and CBG (cannabigerol) blends for non-psychoactive use that target this niche market with the mission to help consumers ditch tobacco.

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Joygum with Danielle Gilliam and Amy Nudelman today on Grassroots Marketing only on Cannabis Radio. JoyGum tablets are accurately dosed at 10mg each! Because the THC is absorbed through the lining in your mouth, our gum has a rapid onset of about ten minutes and lasts from one and a half to two hours. This is a very broad patent in an industry very difficult to obtain both a patent and trademark. Development took 3.5 years and at least 350 formulations.

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Sugar Top Buddery with Anna Kaplan, CEO and Co-Founder today on Grassroots Marketing only on Cannabis Radio. Our next guest runs a celebrated, family-owned Oregon-based cultivator, processor, and wholesale distributor of “top-grade tasty” cannabis flowers and pre-rolls. Ann's company, Sugar Top, recently announced a partnership with cutting-edge agricultural technology company Terra Vera. Consumers will soon be able to find the array of premium SugarTop Buddery flower strains and pre-rolls, treated by Terra Vera in licensed dispensaries across the Beaver State. As a company founded by artists and musicians, our core values support the arts within the cannabis community. We believe art, music, and cannabis bring people together.

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