Grassroots Marketing

Discussing The Budtender Awards and Protis Global with Keith Allen, CEO of Round Meadow Holdings, Founder of the Budtender Awards. Plus, we profile Frank Judd, director of client accounts for Protis Global.

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ASD Market Week Part 2 With Ed Lynch on Grassroots Marketing. ASD Market Week features thousands of exhibitors and attracts 45,000 buyers twice a year. ASD Market Week is the leading event for low-to-mid-level merchandisers and was voted “Trade Show of the Year” by TSNN Trade Show News. Nearly 3,000 vendors from department stores to convenience stores, from college book stores to general stores from grocery store distributors to fashion boutique stores and many more attend to find unique merchandise that will set their business apart. ASD began as a military surplus trade show in 1961. In fact, ASD at one time was the abbreviation for Associated Surplus Dealers. This west coast trade group was founded by Walter Fletcher and began as small trade shows held in Santa Monica, Ca. ASD added Associated Merchandise Dealers (AMD) to their name: “ASD/AMD Trade Shows”. ASD began as a military surplus trade show in 1961. In fact, ASD at one time was the abbreviation for Associated Surplus Dealers. This west coast trade group was founded by Walter Fletcher and began as small trade shows held in Santa Monica, Ca. ASD added Associated Merchandise Dealers (AMD) to their name: “ASD/AMD Trade Shows”

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ASD Market Week Part 1 With Ed Lynch on Grassroots Marketing. ASD Market Week features thousands of exhibitors and attracts 45,000 buyers twice a year. ASD Market Week is the leading event for low-to-mid-level merchandisers and was voted “Trade Show of the Year” by TSNN Trade Show News. Nearly 3,000 vendors from department stores to convenience stores, from college book stores to general stores from grocery store distributors to fashion boutique stores and many more attend to find unique merchandise that will set their business apart. ASD began as a military surplus trade show in 1961. In fact, ASD at one time was the abbreviation for Associated Surplus Dealers. This west coast trade group was founded by Walter Fletcher and began as small trade shows held in Santa Monica, Ca. ASD added Associated Merchandise Dealers (AMD) to their name: “ASD/AMD Trade Shows”. ASD began as a military surplus trade show in 1961. In fact, ASD at one time was the abbreviation for Associated Surplus Dealers. This west coast trade group was founded by Walter Fletcher and began as small trade shows held in Santa Monica, Ca. ASD added Associated Merchandise Dealers (AMD) to their name: “ASD/AMD Trade Shows”

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Product Earth Expo-Fest is totally unique in the UK, being the only Hemp, CBD, and Cannabis event that highlights the complete business eco-system of this amazing plant, its many varieties, derivatives and uses. From agricultural, industrial, medicinal and recreational, to production, wholesale and retail, it is the leading UK showcase for this rapidly evolving and exciting industry. Likewise, the camping element is not found at many hemp events across the world! bA carefully curated a line-up of D.J’s and bands will also provide another exciting element to the event and the perfect soundtrack for the weekend.

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Affordable Shopping Destination Market Week with Vic Carretti, Business Development for ASD Affordable Shopping Destination Market Week. ASD Market Week features thousands of exhibitors and attracts 45,000 buyers twice a year. ASD Market Week is the leading event for low-to-mid-level merchandisers and was voted “Trade Show of the Year” by TSNN Trade Show News. Nearly 3,000 vendors from department stores to convenience stores, from college book stores to general stores from grocery store distributors to fashion boutique stores and many more attend to find unique merchandise that will set their business apart. ASD began as a military surplus trade show in 1961. In fact, ASD at one time was the abbreviation for Associated Surplus Dealers. This west coast trade group was founded by Walter Fletcher and began as small trade shows held in Santa Monica, Ca. ASD added Associated Merchandise Dealers (AMD) to their name: “ASD/AMD Trade Shows”. ASD Market Week is also home to the SourceDirect trade show, a B2B show for importers, distributors, wholesalers, and large retailers to buy wholesale goods directly from overseas manufacturers. SourceDirect at ASD is the go-to destination for buyers looking to source new product categories and find new ways to directly profit from manufacturers coming from top sourcing countries.

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High level conferences and trade shows with Morris Beegle, President Of WAFBA or We Are For Better Alternatives. Morris is the co-founder and president of the WAFBA (We Are For Better Alternatives) family of brands, including the NoCo Hemp Expo, Silver Mountain Hemp Guitars, Tree-Free Hemp, The Hawaii Hemp Conference. They are an event producer creating high level conferences and trade shows heavy on education and advocacy for the plant and planet.

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The ABCs of CBD The Essential Guide for Parents (and regular folks too) with Shira Adler. Shira (aka the Canna-Cantor due to her background as healer and Clergy) is the Founder & CEO of Synergy by Shira Adler — a ComPASSIONate care holistic health & wellness company. The acclaimed author of The ABCs of CBD The Essential Guide for Parents (and regular folks too) Shira is a nationally recognized media-wellness personality seen on Bravo, GMA, The Today Show, and a contributor across myriad digital and linear outlets on topics ranging from spirituality and holistic parenting, to cannabis & hemp and FemPowered entrepreneurism.

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Today we speak to Matt Shotwell of Native Tree Farms in California. Matt came to the cannabis business from notoriety as an actor (known for Weed Country (2013), I (Almost) Got Away with It (2010) and Campaignin': The Movie) and some related legal entanglements that were later dismissed. His Native Tree Farms brand has a real story (the pigs, the cows, the fallen native trees used for mulch, etc) and he says that’s what customers want in order to feel good about a product, something big corporate cannabis companies don’t have.

His use of the media (Instagram, etc) to communicate that story, and therefore having an influence on the market that most other growers don’t have makes his brand stronger. Matt used the “ask” method of marketing to determine that many customers’ main complaint was that budtenders didn’t know much about the products, and inserted representatives into stores to bridge the gap. He also used the data to divide customers into useful sub-groups so that products and marketing are tailored to appeal to each group.

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Vision sells seeds and cannabis paraphernalia, primarily to European and international wholesale customers. In this interview, Ferdi talks about what Cannafest means for Vision Seeds in terms of marketing their products to the right audience as well as the strategy behind and inner workings of Vision Seeds. Ferdi also talks about the importance of sharing good information about products backed up by lab analysis, and developments in the industry like a recent increase of interest in a range of new CBD products. He also hints at the nature of 8 new strains that Vision will soon release without saying too much just yet.

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Slim Jim India started out making smoking papers and filters and has now diversified into hemp body washes, vape oils, CBD products, a grow box controlled by an app, and other related products. They manufacture branded products which they distribute to headshops all over India along with many other cannabis-related products by other manufacturers. They also operate an online headshop selling their own products and those of other companies to retail customers.

Kunaal shares his experiences at Cannafest, what the event means for the Slim Jim's business as well as some of their international marketing strategies. He also offers some insight about the Indian market for cannabis-related products, the legal paradigm for cannabis users in India, and current developments in India relating to medical cannabis research.

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