Grassroots Marketing

Today we speak to Matt Shotwell of Native Tree Farms. Coming from notoriety as an actor (known for Weed Country (2013), I (Almost) Got Away with It (2010) and Campaignin': The Movie) and some related legal entanglements that were later dismissed. His Native Tree Farms brand has a real story (the pigs, the cows, the fallen native trees used for mulch, etc) and that's what customers want in order to feel good about your product, something he says big corporate cannabis companies don't have. His use of the media (Instagram, etc) to communicate that story, and therefore having an influence on the market that most other growers don't have is what makes his vision that must more unique. Matt uses the "ask" method of marketing to determine that many customers' main complaint was that budtenders didn't know much about the products, and inserted representatives into stores to bridge the gap. Also using the data to divide customers in useful sub-groups so that products and marketing can be tailored to appeal to each group is another one of his effective methods

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Audrey Kerger has a background in health and nutrition, helping people transform their bodies into exactly what they desire. Her journey into the cannabis industry came after her son was diagnosed with Autism Spectrum Disorder and the medical establishment was looking to create a “patient for life.” Audrey began digging deep into the research of cannabis and was astonished at what she discovered. Her family has found hope and life using CBD-rich cannabis products and she has dedicated herself to helping others understand this plant is not from the “Devil,” but a true gift that will transform not only human health and well-being but will change the future with the abundance of ways we can use this powerful plant.

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Today on Grassroots Marketing we are joined by Total Grow Control CEO Derek Oxford. Derek shares how automation and the data gathered from it can help cultivators improve their products, as well as their profits.

Automation is an investment in your business that isn’t always easy to make when considering the additional costs involved; however, streamlining cultivation practices and automating certain manual tasks can provide many benefits to cannabis growers.

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Today on Grassroots Marketing we are joined by Kandypens Kreuger Reddin. Kandypens creates Premium Vaporizers sold worldwide.Kandypens produces the Best Vape Pen and Vaporizer Pen. They're ranked #1 for Best Wax Pens, Dab Pens on the Vape Electronics Market! Vape Cartridges which are spun and locked onto most vape pens, can even hold your favorite oil or wax. The heating mechanism on our pens are the absolute best in the industry. Several of our vape pens feature a button-less heating mechanism, you literally puff the pen at your own pace.

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Today on Grassroots Marketing we are joined by Kip Michaelson, Sales Director at 365 Cannabis at The NAV People. 365 Cannabis deals with the Advanced Cultivation Techniques at the USCC Expo in Phoenix. The NAV People Inc. are an experienced provider of Microsoft Dynamics ERP software. As the cannabis industry emerged they saw a great opportunity to build and support the best end-to-end cannabis solution on the market, based on the power of Microsoft; thus was born 365 Cannabis. They know that cannabis companies need to be able to concentrate on developing their business, safe in the knowledge that the supporting back-office functions like compliance and regulation are taken care of.

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Today on Grassroots Marketing we are joined by Jacob Cataldo, Assistant Grower - Copperstate Farms. We talk about the launch of their new line of edibles, Good Things Coming and new product line, Jack Rabbit which they introduced at the USCC expo on the show floor and through a nighttime launch party. At Copperstate Farms It takes energy, passion, and creativity to be successful in every aspect of our business. If you work hard, are dependable, reliable, and honest with a great deal of integrity, then Copperstate Farms has a career for you! Copperstate Farms continues to bring growth to the local and state economy through the hiring of local laborers, material suppliers, and contractors when possible.

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Today on Grassroots Marketing we are joined by Richard Velazquez, Executive Chef and Production Manager at Sublime Brands AZ. We speak about Edibles, how his wife and her medical issue compelled him to work on Cannabis in the kitchen. Sublime is the proud producer of Arizona’s finest medical cannabis products. With just one hit, bite or application, you will taste and feel the difference in our quality. Why cannabis? At Sublime, they are passionate about living clean, healthy lives maintained with superior natural, time-tested, herbal medicine.

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Today on Grassroots Marketing we are joined by Andrea Short, Solution Center Advisor of CEDR Solutions. Andrea graduated from the University of Colorado Law School and is barred in both Colorado and Arizona. As a Solution Center Advisor, Andrea helps employers stay in compliance with employment laws and best practices. While in law school, Andrea worked with startup canna-businesses, was an active member of the Colorado chapter of NORML, co-founded the Cannabis Law League (an accredited organization designed to help new attorneys connect with the industry), and at CEDR she continues to pursue her passion for the cannabis industry with a focus on employment related issues.

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Today on Grassroots Marketing we are joined by Robert Labaut, the Operations Manager of PayBotic. Paybotic is a payment solutions company that excels in tailoring our solutions to the cannabis industry. Their mission is to help cannabis businesses fortify, comply, and thrive in evolving regulatory environments, with a solid foundation in payment processing. They believe in the essence of “getting-to-know” a business’s payment infrastructure and needs before recommending the approaches to put the right pieces of the puzzle together. PayBotic recommendations focus on solutions that are the most cost effective, efficient, and streamlined.

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Today on Grassroots Marketing we are joined by Scott Jordan, managing director of Vertical Company. Scott Jordan has been in Colorado providing access to capital for marijuana business owners since 2009 and has been called “The Marijuana Money Man “by Fox San Francisco and the Denver Post. He created one of the first companies to provide access to debt based capital, Dynamic Alternative Finance in 2014 and arranged over $30 million in funding before accepting the position with Vertical in 2018 as managing director of the newly created Financial Services division.

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