Grassroots Marketing

Grassroots Marketing

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Grassroots Marketing episodes

  • The Pain Relieving Qualities Of Cannabis Versus Opioids
    Today on Grassroots Marketing we are live at USCC Expo in Miami Florida, and we are speaking to Jonathan Bloom, CEO & Founding Partner of McGrath/Power Public Relations. Jonathan Bloom is a founding partner and CEO of McGrath/Power Public Relations, an integrated communications agency with a profoundly diverse history of crafting communications with a conviction for brands. Jon develops and directs the over-arching strategy for clients and is regularly recognized for his strategies that drive outcomes in the form of increased sales, corporate acquisitions, competitive de-positioning and creating new market segments. Three years ago, McGrath/Power was approached by an integrated medicinal cannabis company and took on the challenge to develop and implement all phases of external communications on their behalf. Since then, M/P has become a driving force behind cannabis communications. Jon has been featured in communications and cannabis trade pubs on the topic of cannabis PR and conceived the first study involving ex-NFL players to illustrate the pain relieving qualities of cannabis versus opioids.

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    19 min
  • The Fight To Bring High CBD And Low THC Cannabis To Florida
    Today on Grassroots Marketing we are live at USCC Expo in Miami Florida, and we are speaking to Peyton Moseley the VidaCann Vice President. All VidaCann products are manufactured in its state-of-the-art, cGMP compliant laboratory following strict standard operating procedures to ensure purity and consistency in every product. The company is in the process of opening a series of statewide dispensaries in order to provide accessibility to patients all over the state. Moseley and his wife were instrumental in the fight to bring high CBD and low THC cannabis to Florida through Senate Bill 1030. They have a beautiful daughter named RayAnn who suffers from intractable epilepsy (actual genetic disorder is rare – KCNQ2), which means that she doesn’t respond to traditional therapies.

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    13 min
  • Ensure Patients Have Access To Medical Cannabis
    Today on Grassroots Marketing we are live at USCC Expo in Miami Florida, and we are speaking to Robert Roundtree the owner of Conscious Communications LLC. Robert is a serial entrepreneur, Navy veteran and single father that is fighting on the frontlines of legalization to ensure patients have access to medical cannabis. He's promoting his digital marketing company, Conscious Communications and the digital assets it manages such as FloridaMarijuana.net TheMarijuanaSolution.com Regulate Florida and Sunshine Cannabis.

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    22 min
  • Top Grade , Organic, Domestic, Agricultural Hemp Products
    Today on Grassroots Marketing we are live at USCC Expo in Miami Florida, and we are speaking to Shamaya Chah the co-owner - in charge of research and development for Global Advanced Botanicals, LLC. Shamaya taught human sciences for 38 years and applied her knowledge to the cannabis industry. She is promoting top-grade, organic, domestic, agricultural hemp products. They are a physician-driven company that services the physician's patients and educates the physicians and their staff on the ECS and delivery methods best to treat particular conditions.

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    7 min
  • Top-Quality Medical Marijuana And CBD
    Today on Grassroots Marketing we are live at USCC Expo in Miami Florida, and we are speaking to Michael Colburn CEO/Co-Founder of Level Up. Mike Colburn is the president and co-founder of Arizona-based K.I.N.D. Concentrates and Level Up. Founded in 2013, K.I.N.D. Concentrates is a wholesale cannabis company – the first in its category in Arizona – that today provides approximately 90 percent of dispensaries in the state with top-quality medical marijuana and CBD. Level Up is a high-end medical cannabis dispensary in Scottsdale, with a second location opening in Tempe later this year. In his role, Colburn oversees the financial and legal operations of the business entities. Colburn started his career as a firefighter. He then joined the United States Navy as an Electricians Mate on a nuclear submarine. Following his service in the military, Colburn attended Georgia Institute of Technology and earned his bachelor of science degree in electrical engineering. Upon graduating, Colburn was a device engineer at Motorola. He took his entrepreneurship to the tax industry and eventually owned 30 Jackson Hewitt Tax Service and H&R Block offices throughout Arizona.

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    10 min
  • The Media-Sales Director For True Extracts Terpenes
    Today on Grassroots Marketing we are live at USCC Expo in Miami Florida, and we are speaking to Johanna Salmon the Media-Sales Director for True Extracts Terpenes. Johanna worked for Media/Marketing Industry for the last 20 years in Mexico, Venezuela, and the USA. Authorized by Arizona Department of Health on the Medical Marijuana program as Cultivator since 2012. Jan 2018 left growing business to dedicated 100% to our Terpene store in Tempe, AZ.

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    15 min
  • The Effects Of Environmental Stimuli On Photosynthetic Gene Expression
    Today on Grassroots Marketing we are live at USCC Expo in Miami Florida, and we are speaking to Rebecca Knight, PhD, Technical Marketing Director for BIOS Lighting. "Rebecca is a former chemical/process engineer and R&D scientist with a Ph.D. in Plant Biology. During her dissertation, she studied the effects of environmental stimuli on photosynthetic gene expression and developed a passion for LEDs and their utilization in biological sciences. She is passionate about vertical farming, horticultural LEDs, plant secondary metabolites, and sustainable food production. As the Technical Marketing Director she is focused on finding creative ways to engage and educate the vertical farming, greenhouse, and indoor agricultural communities about photobiology. She also works closely with the engineers and scientists that make up BIOS Lighting and provides integration and cultivation expertise during regular customer site visits.

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    14 min
  • Web-Based Compliant Barcode Labeling Service
    Today on Grassroots Marketing we are live at USCC Expo in Miami Florida, and we are speaking to Randy Kane, CEO of Streamline / Label IT. Label IT was founded in 2003 as a single point web-based compliant barcode labeling service bureau serving big box and specialty retailers (T.V., e-com, catalog) and their manufacturing communities. Label IT’s service and product offerings include printed barcoded, QR Coded, serialized and RFID compliant labels, (UPC, EAN, GTIN & Code-128), on-product, or package color labels, and fabric care and content labels. For customers printing their own labels in-house Label IT’s new StreamLine® vendor portal provides them with blank labels, printer ribbons, and related software & hardware (printers & scanners).

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    11 min
  • Living Off The Grid And Growing Cannabis
    Today on Grassroots Marketing we are live at USCC Expo in Miami Florida, and we are speaking to Josey Heston, Sales Executive of Mammoth Microbes. She is a University of Florida graduate living in Oregon. Josey's Bachelor's degree is in Anthropology and she came out to the West coast 6 years ago for the Green Rush. Began as a trimmer/grower. After growing medical for a few years, she went into the recreational cannabis industry. During Josey's time living off the grid and growing cannabis, she began to learn how to brew his own compost teas. It was here that she developed a more keen interest and love for microbes and soil sciences. Josey was eventually introduced to Mammoth P while working on a recreational farm. Upon using the product and learning about the process behind its development he applied for the role of Oregon Senior Sales Executive.

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    12 min
  • The Public-Interest Attorney Who Founded NORML
    Today on Grassroots Marketing we are live at USCC Expo in Miami Florida, and we are speaking to R Keith Stroup, Legal Counsel for NORML. Keith Stroup is a Washington, DC public-interest attorney who founded NORML in 1970. Stroup obtained his undergraduate degree in political science from the University of Illinois in 1965, and in 1968 he graduated from Georgetown Law School in Washington, DC. Following two years as staff counsel for the National Commission on Product Safety, Mr. Stroup founded NORML and ran the organization through 1979, during which 11 states decriminalized minor marijuana offenses. Stroup has also practiced criminal law, lobbied on Capitol Hill for family farmers and artists, and for several years served as executive director of the National Association of Criminal Defense Lawyers (NACDL).

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    15 min

About Grassroots Marketing

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Grassroots Marketing curates thought-provoking dialogue with an exclusive class of thought leaders who will offer high-end round table business strategies and solutions that seek to prune and…

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