Grassroots Marketing

"Karen J. Bernstein is the Principal of Bernstein IP, a law firm based in New York City that counsels its clients on creative ways to protect their trademark, copyright, trade secrets, and domain names in the emerging legal cannabis industry. The firm also provides corporate and securities services to its clients. Karen is admitted to practice law in Colorado, New York, and Pennsylvania.

Before heading to law school, Karen was an executive in the advertising business, as well as having been a personal manager to a major recording artist. Karen also co-wrote of a Top-10 Hit song in Europe that was featured in Billboard Magazine.

Today, Karen brings her unique background and skills to the practice of intellectual property law. Her firm represents businesses in the Cannabis industry such as the Arcview Group, which provides a quarterly private investor network conference in the Cannabis industry. Her firm is an active member of the National Cannabis Industry Association where Karen serves as incoming Chair of the Packaging and Labeling Committee (PLC) for the 2018-2019 term.

Karen has spoken at a number of Cannabis industry events including Arcview, several of the NCIA Quarterly Cannabis Caucuses, The New West Summit, the New York Cannabis Law Summit, and the City Bar of New York.
Karen taught an online educational video produced by Green Flower Media entitled, “Protecting Your Intellectual Property in Your Cannabis Business: Identifying and Building IP to Enhance the Value of Your Cannabis Business to Attract Investors.”

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Today on Grassroots Marketing we speak with the founder of I Heart Jane/Jane Technologies, Socrates Rosenfeld. We learn about what he and his team have learned about the evolution of cannabusiness and the preparation of a future corporatization in the space in the near future. Socrates is a veteran of the U.S. Army and Apache helicopter commander. A graduate of Massachusetts Institute of Technology (MIT), he tried cannabis for the first time at age 29 to help acclimate him back to the civilian pace of life. This and lack of reliable sources and information on cannabis was the genesis of his newest technology journey. With his brother and classmates from MIT, they built iheartjane.com, the cannabis industry’s only complete end-to-end marketplace with the world’s largest real-time inventory cannabis product catalog that’s transforming brick-and-mortar storefronts across the US into competitive“click-and-mortar” retailers.

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Talking about Digital Ad Network and Video Production For Cannabis Dispensaries with Victoria Posh, the Creative Director of Apop Media. APOP Media is the largest in-store cannabis lifestyle network and digital menu platform based in LA and has quickly evolved into the market’s leading advertising and educational service. We learn from Victoria about how they are able to customize video content to various platforms including their own proprietary digital video platforms.

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Today on Grassroots Marketing we are talking about cost-effective cash management solutions for Cannabis Dispensaries with Tara Croom - Director Of Business Development - Bibbeo Ltd and Project Manager Jessica Knabe. Bibbeo works with clients to provide hardware procurement, product services, and project management nation wide. With our motivated and talented technicians, we are able to deliver high quality work that continually satisfies the needs of our customers. Bibbeo is unique in that team members from the owners to the office managers are experienced and trained to perform installations and other product services. This allows every Bibbeo team member to provide a transparent and knowledgeable approach when communicating to clients, as well as the ability to better assist the technicians in the field. This approach provides the entire Bibbeo team the unique ability to provide custom solutions to the client in the event that any issues arise. Our company, management, and technicians all focus on providing clients with a high quality job and excellent customer service.

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Today on Grassroots Marketing we are joined by Mikaela McLaughlin from SpringBig. Talking about Cannabis-centric CRMs and Loyalty with the Business Development Manager at springbig Mikaela McLaughlin. Springbig provides cannabis retailers with the most effective, intuitive, and robust loyalty marketing and communications tools to keep customers coming back more often (and keeping them happy). Through partnerships with some of the leading POS providers in the cannabis space, including Greenbits, Cova, flowhub, Korona, Leaflogix, MJ Freeway and Treez, springbig has worked alongside retailers to send over 12,270 Campaigns and has seen 60,616 rewards redeemed in return! springbig’s dedication and expertise have allowed retailers to see immediate and significant ROIs on their marketing initiatives.

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Today on Grassroots Marketing we are joined by Michael Taibi is Sales/ Sr. Project Manager of JPS Design Build. Located in Costa Mesa, CA, JPS Designs + Build is a self-funded, locally operated, grassroots, one-stop shops dedicated to the design, fabrication, and construction of retail spaces, trade show booths and promotional experiences. Michael talks about helping cannabis-based companies on how to seek out the right designer. Despite the fast-paced nature of the work, Jim Smith, the company’s owner, takes a friendly and relaxed approach to business. Instead of using pre-packaged presentations, he prefers to talk with each client and understand their desires. This laid-back vibe is reflected through the welcoming interior of JPS Designs + Build, where Jim talks about the practices that have made both of his companies such a success.

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Today on Grassroots Marketing we are joined by Kyla Dumont. Oringally from Vermont and now taking the California industry by storm in all aspects. Working across the board with mainly focusing on bionic bee and managing cbeed a full spectrum hemp company that is on the rise. Also assisting with respositech and alternatate health, Madison 8 and Black beard. works with Bionic Bee Premium Cartridge Vaporizers and 4cbeed, makers of Full Spectrum CBD products. She spoke about bringing her education to the cannabis industry while having experience from a similar controversial sector. We also spoke about industry perception and how to best get a positive message out.

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Today on Grassroots Marketing we are joined by Tamar Moritz. As a consultant for the cannabis industry, borrowed her parents’ house in an exclusive gated community to host the party. She also borrowed their address book, inviting her mom’s cadre of friends most of them in their sixties. BDS Analytics offers a full understanding of the evolving cannabis market. Our Green Edge Retail Sales Tracking, Consumer Insights, and Industry Intelligence divisions work together seamlessly to provide the answers our customers are looking for.

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Today on Grassroots Marketing we are joined by Dean DeLisle, Social Jack Developer and Chief Visionary. Social Jack™ was developed by Dean DeLisle and his team at Forward Progress in response to an overwhelming demand for their social media training and development workshops, which are delivered both in person and online. In 2015, Dean created and released an Influencer Development Education platform known as Social Jack™, and they have successfully trained over 100,000 professionals on Social Selling and B2B Influencer Marketing. Their curriculum is used globally by Fortune 500 companies, Associations, Conferences and Universities to instill best practices related to influencer development and the effective use of social networks. With SocialJack.com, clients can select their professional destination, map out a plan, and access the coaching and training needed to support them to that destination. They will develop the skills they need to build and manage the social networks required on their journey.

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Today on Grassroots Marketing we are joined by Scott Rutledge. Scot is the managing partner of Parallax Strategies and serves as a senior vice president with Argentum Partners in Nevada. He has fifteen years of experience in political advocacy, campaign finance and management, and government affairs. He began his political advocacy career in Texas, before working on his first medical marijuana campaign in Vermont in 2003. He moved to Las Vegas in 2004 to begin work on federal, state and local campaigns. He has been involved in dozens of successful electoral, issue advocacy and legislative campaigns throughout his career. In 2014 Scot ran Congresswoman Dina Titus’ re-election campaign. They were the first member of Congress from Nevada to engage with the cannabis industry across the West, touring facilities and promoting the industry via social media and earned media. In 2015, Scot joined the campaign to Regulate Marijuana like Alcohol in Nevada and developed a finance strategy that would eventually raise over $3MIL from the industry. He was promoted to campaign manager and lead the team to a resounding 9-point victory. Since the election he has been involved in the legislative, local, and regulatory implementation of Nevada’s new adult-use marijuana law.

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